Leyland Community Radio licence application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Leyland Community Radio 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Leyland Community Radio will serve everyone living, working or undergoing education or training in the Leyland area. The main settlement is Leyland, the rest of the geographical area comprising smaller towns and villages, employment zones, and a rural area. The community also extends to other parts of South Ribble. Of these, Bamber Bridge West, Lostock Hall, and the Charnock/Middleforth wards of Penwortham lie within the southernmost part of Preston- based Citybeat’s area (<12% of its potential listeners). Overall, the population served is 77,000 We will appeal mainly to those aged over 35, making significant provision for over-60s (nearly 25% of South Ribble’s population) and provide some content relevant to FE/school students and those of the Christian faith. No specific programming is proposed for other religions (totalling 1.3% of South Ribble’s population) but we welcome approaches from/will approach people of other established religions and philosophies. Leyland has a strong industrial heritage, in motor vehicles, textiles, rubber and defence technologies and is home to the National Commercial Vehicle Museum and Leyland Trucks. The area is socially diverse and expanding physically and economically (“City Deal”: 20,000 new jobs, 17,420 new homes; Central Lancashire economy growth of £1 billion over 10 years). Despite pockets of deprivation, such as Seven Stars ward, most socio-economic indicators show relatively high prosperity, below-average unemployment, high home ownership levels, and higher- than-average numbers work in management/professional grades. The area supports many thriving adult and youth sports teams. Educational attainment is better than Lancashire average. Leyland is home to Runshaw College, the top overall performing Further Education (FE) college in England. According to a recent Channel 4 documentary, South Ribble is the best place to live in the UK. Sources: LCC: Lancashire District profiles Local Govt. Association: Basic Facts about South Ribble ONS: Census 2011 Leyland Community Radio licence application form 3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/10 1459/community-radio-future-licensing-technical-policy- statement.pdf Approx.5km radius of the transmitter site (6.5 km for Walmer Bridge and Longton). Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden (ii) broaden the range of programmes available on non- the range of local (non-BBC) services available in BBC local services (commercial and community your area. stations) to members of the relevant community or communities; Later in this form you will be asked to draft your own ‘key commitments’. This will form the basis of your (iii) broaden the overall range of such non-BBC local licence and is what Ofcom will judge you against. It services provided in the area concerned; and should include a summary of your proposed (iv) have a distinct nature, or provide distinct content, programme output as set out below and reflect your from any non-BBC local services with which it would commitment to cater for relevant tastes and interests, overlap. to broaden the range of relevant programmes and Ofcom is required to consider the extent to which an services and to provide a service with a distinct applicant’s proposals will cater for the tastes and nature and content as set out in the Guidance Notes interests of members of its target community or in the column opposite. communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC Leyland Community Radio licence application form local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): • What will the service sound like? • What music will you play? • What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? • What is the likely music to speech ratio? • Will this vary at different times of the day or week (or year)? • Do you intend to broadcast live output? If so when and how much do you propose to do? • Will you broadcast in languages other than English (what languages and how much)? • Will your output be original i.e. specifically produced for your service? • Will it be locally produced? • Do you intend to repeat material? Answer in fewer than 1,000 words: In its daytime core hours Leyland Community Radio will feature an eclectic mix of music designed to appeal to the wide tastes of our predominantly 35+ local target audience. Music will be drawn largely from the current and preceding five decades. This will extend, particularly but not exclusively, in the afternoons - where we will concentrate on programming for a mainly 60+ listenership, produced by that age group - to earlier decades of the twentieth century (50s/40s/30s/20s). ‘Drivetime’ programming will include student contributions. When possible, the music we broadcast will be live and/or local, from established or young, up-and- coming local talent, through our partnership with The Creative Network arts organisation. Daytime speech content will consist of voices from the community talking about topics, events and activities of local interest (as in our current online shows), including features and programmes of particular interest to small business owners, the church and faith community, and Northern soul lovers, all of whom are strongly represented and valued locally. We expect to expand our current (online) Community Action spot, which highlights the work of local community groups, clubs and charitable organisations (currently sponsored by local business magazine, Leyland Leader).