dividendSTEPHEN M. ROSS SCHOOL OF BUSINESS AT THE UNIVERSITY OF MICHIGAN Thrown to the (Detroit) Lions Team President Tom Lewand, MBA ’96, Tackles the Ultimate Turnaround PLUS Financial Reform: Regulation vs. Innovation Directing New Business at Cleveland Clinic FALL 09 Solve the RIGHT Problems The Ross Executive MBA Advanced leadership training for high-potential professionals • Intense focus on leadership and strategy • A peer group of proven leaders from many industries across the U.S. • Manageable once-a-month format • Ranked #4 by BusinessWeek* • A globally respected degree • A transformative experience To learn more about the Ross Executive MBA call 734-615-9700 or visit us online at www.bus.umich.edu/emba *2007 Executive MBA TABLEof CONTENTS FALL 09 FEATURES 24 Thrown to the (Detroit) Lions Tom Lewand, AB ’91/MBA/JD ’96, tackles the turn- around job of all time: president of the Detroit Lions. 28 The Heart of the Matter Surgeon Brian Duncan, MBA ’08, brings practical expertise to new business development at Cleveland Clinic. 32 Start Me Up Serial entrepreneur Brad Keywell, BBA ’91/JD ’93, goes from odd man out to man with a plan. Multiple plans, that is. 34 Building on the Fundamentals Mike Carscaddon, MBA ’08, nails a solid foundation in p. 28 international field operations at Habitat for Humanity. 38 Adventures of an Entrepreneur George Deeb, BBA ’91, seeks big thrills in small firms. 40 Re-Energizer Donna Zobel, MBA ’04, revives the family business and powers up for the new energy economy. 42 Kickstarting a Career Edward Chan-Lizardo, MBA ’95, pumps up nonprofit KickStart in Kenya. 45 Enter(e)Prizing Rebecca Bolton, AB ’02/MBA ’07, and Mark Staples, MBA ’01, keep their eyes on the ePrize. ALUMNI SPOTLIGHT 56 New Game Theory Rob Pelinka, BBA ’93/JD ’96, goes from athlete to agent. 58 What Women Want Daniel Gaynor, BBA ’06, makes beauty his business. 60 From Crunching Numbers to Breaking News Richard Lui, MBA ’01, drops anchor at HLN. 62 Write of Passage cover photo by gavin smith // this page by raymundo garza raymundo by this page smith // gavin photo by cover Novelist Susan Kearney, BBA ’76, banks on romance. FALL 2009 DIVIDEND 1 {TABLEof CONTENTS} fall 2009 DEAN Robert J. Dolan EXECUTIVE DIRECTOR OF THE OFFICE OF ADVANCEMENT Michael Andreasen DIRECTOR OF MARKETING COMMUNICATIONS Paul Gediman EDITORIAL MANAGER Deborah Holdship p.8 p.20 p.45 STAFF WRITERS Terry Kosdrosky, Leah Sipher-Mann, Amy Spooner COPY EDITORS Amy Spooner, Fred P. Wessells DEPartMENTS 20 QUESTIONS CLASS NOTES 3 An alumnus, professor, and student tell it like it is. Fred P. Wessells CREATIVE DIRECTOR TAPPAN & HILL Steve Busch 5 School launches Weekend MBA … Ross delegation visits Asia … Around the world with MAP 2009 … Executive Residence reopens … ART DIRECTOR Husk Insulation scores headlines … Frankel Fund invests in wind Anne Brinich energy … MBAs produce podcasts from research … BBAs launch PHOTOGRAPHERS stock pitch competition … Stephen M. Ross, BBA ’62, addresses C.J. Benninger, Raymundo Garza, Class of 2009 … Economist Robert Shiller keynotes Mitsui Steve Kuzma, Gavin Smith forum … Ross hosts conference on sustainability research … ORIGINAL ILLUSTRATIONS VCs convene for MGCS confab … Faculty win awards … Michael Austin, Sarah Hanson Curriculum changes address economy … New scholars join faculty. PRINTER University Lithoprinters THOUGHT IN ACTION QUOTE/UNQUOTE Vol. 40, No. 2. ©2009. Stephen M. Ross School 15 Ross faculty members talk on the record about breaking news of Business at the University of Michigan. This and business trends. publication is produced twice a year by the Office of Marketing Communications and made possible FACULTY RESEARCH through the generosity of private donations. 16 Moving Beyond the Moving Anecdote Professor Ted ISSN 0046-0400 London measures the true impact of initiatives to alleviate poverty. 18 Financial Market Makeover Professor Sreedhar Bharath For more information, contact Dividend, Stephen M. Ross School of Business, University of Michigan, 701 presents possible implications of pending financial reforms. Tappan, Ann Arbor, MI 48109-1234. (734) 647-4626. BOOKS THE UNIVERSITY OF MICHIGAN REGENTS 20 New Game Strategies to Create and Capture Value Julia Donovan Darlow, Laurence B. Deitch, Professor Allan Afuah outlines methods for firms to gain ground Denise Ilitch, Olivia P. Maynard, Andrea Fischer in the face of rapid technological change and globalization. Newman, Andrew C. Richner, S. Martin Taylor, Katherine E. White, Mary Sue Coleman, ex officio FACULTY MINDS 22 What Are You Thinking About? Professors Puneet The University of Michigan, as an equal opportunity/affir- mative action employer, complies with all applicable federal Manchanda and Dana Muir reveal new research in development. and state laws regarding nondiscrimination and affirmative action, including Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973. The ALUMNI ACTIVITIES University of Michigan is committed to a policy of nondis- 4 7 Alumni club photos, news, and events. crimination and equal opportunity for all persons regardless of race, sex, color, religion, creed, national origin or ancestry, age, marital status, sexual orientation, gender identity, CLASS NOTES gender expression, disability, or Vietnam-era veteran status in employment, educational programs and activities, and 53 The latest news from friends, classmates, and colleagues. admissions. Inquiries or complaints may be addressed to the 63 Obituaries. Senior Director for Institutional Equity and Title IX/Sec- tion 504 Coordinator, Office ofI nstitutional Equity, 2072 Administrative Services Building, Ann Arbor, Michigan FIRST PERSON 48109-1432, 734-763-0235, TTY 734-647-1388. For other 64 Around the World in 24 Days Eric Flamholtz, PhD ’69, University of Michigan information call 734-764-1817. documents a life-changing journey. Stephen M. Ross School of Business from left to right: photo by steve kuzma, illustration by michael austin, photo by c.j. benninger c.j. photo by michael austin, by illustration kuzma, steve from left to right: photo by www.bus.umich.edu 2 DIVIDEND FALL 2009 2Q Twenty Questions with ... DAvid “TRipp” FREY, MBA ’07, is co-founder and director of comprehensive strategy 13 What is the most important room in your at TREW, an outdoor sports apparel company based in Hood River, Ore. TREW’s home? The kitchen. What’s better than good designers create outerwear that combines the technology of mountaineering food and good people? shells with the comfort necessary to go from a full day on the mountain to a fine 14 What is the first website you access in the evening at the pub (www.trewgear.com). An avid skier, snowboarder, and kiterider, morning? During the winter I check snow Frey brings true passion to the startup. He and his co-founders have been touring reports, and during the summer I check wind the country in their customized “haRVy” on the quest to capture market share and reports. I also visit espn.com, cnn.com, nytimes.com, score the ultimate gnarl. Would it surprise anyone to know that Frey’s guilty and drudgereport.com. pleasures are Sour Patch Kids, Swedish Fish, and Red Bull? 15 If you had a theme song, what would it be? “Simple Man” by Lynyrd Skynyrd because I don’t 1 What keeps you up at night? I usually sleep 8 Who is your personal hero (and why)? My mom. need much to make me happy. pretty sound, but thoughts of my business and She doesn’t care if she’s eating Kraft macaroni and 16 Favorite line from a movie or television powder days will surely keep me awake. cheese or dining at the 21 Club in NYC. All that show? From Meet the Parents: “So, Greg, how is 2 What’s one of the best books you’ve read in matters is you have family and friends around to your portfolio doing?” “Strong to quite strong.” the last year? Good to Great by Jim Collins. Cliché, share stories and hopefully many, many laughs. 17 Three people, living or dead, you’d have over I know, but I wanted to read it again using TREW as 9 What is the best business decision you ever to dinner? First, my maternal grandfather be- a lens to think critically about our decisions. made? To quit working at JPMorgan. It took a cause he passed before I was born. Second, Dean 3 What is the first album/CD you bought? Def leap of faith, but it allowed me to follow my true Smith, the former coach of the men’s basketball Leppard’s Hysteria. ’80s music rocks! passions and made me a stronger, happier person. team at University of North Carolina. Lastly, Jesus 4 What’s on your iPod? Absolutely everything. 10 What advice would you give to yourself 10 because I think it would be extraordinarily interest- It’s important for me to have music that matches years ago? Have lots of different experiences ing to get his views on modern-day Christianity. my mood, so I have everything — Audioslave to with lots of different people. Travel, work differ- 18 Best trophy/award you ever won? “Biggest Beethoven, Randy Travis to Dave Brubeck. ent places, and try new things. In the process Brown-noser” in my high school superlatives. 5 What’s the most thrilling/adventurous thing you’ll learn more about yourself and contribute 19 Pet peeve? People who don’t really understand you’ve ever done? Tough question. It was probably more effectively as a member of society. how long it takes to do something. bungee jumping at K Bridge outside of Queenstown, 11 What is the one thing you learned in busi- 20 Why do you give to Ross? To foster an New Zealand, or backcountry skiing out of a remote ness school that you’ll never forget? That environment where great teachers are found hut in the British Columbia wilderness.