TV & RADIO LEADERSHIP MON TUE WED THUR FRI SAT SUN COMMUNICATIONS Wake Up to Money, BBC Radio 5 Live 5:15 - 6 am PLANNER Sunrise, Sky News 6 - 9 am; Sat & Sun: 6 - 10 One important part of leadership communications is using the media in the right way. There are am many opportunities to communicate live on TV or radio, in print or online. Each has a different 5 Live Breakfast, BBC audience and some will be more suited than others to the leader or the message. But a good Radio 5 Live 6 - 10 am; Sat & Sun 6 - 9 way to start is to understand the landscape. am Today Programme, BBC Radio 4 6 - 9 am; Sat: 7 - 9 am BBC Breakfast, BBC 1 PRINT 6 - 9:15 am ; Sat: 6 - 10 am, Sun: 6 - 7:40 am MON TUE WED THUR FRI SAT SUN Squawkbox, CNBC 6 - 9 am Monday Manifesto; Business Business Business Business Business Business Big Shot Big Shot Big Shot Big Shot Big Shot Big Shot Nick Ferrari Show, LBC Radio 7 - 10 am; Sat: 5 - 7 am Monday Interview Business Daily, BBC World Service 7:32 am; 14.06 pm & Fri Society Friday Saturday 7.32 am Interview Interview Interview (varies) On the Move, Bloomberg 9 am The Business Interview Worldwide Exchange, CNBC Monday 9 am - 11 pm Recruitment Business Lunch with the FT; Interview Interview Speak Person in the News; My Weekend Woman’s Hour, BBC Radio 4 Mon - Fri: 10 - 11 am; Sat: Monday View 4-5pm Daily Politics, BBC 2 Mon - Fri: 12 - 1 pm; Wed: Growth Capital 11:30 am - 1 pm In The Loop with Betty Liu, Bloomberg 1 - 3pm 60 Second 60 Second 60 Second 60 Second 60 Second 60 Second Interview Interview Interview Interview Interview Interview World at One, BBC Radio 4 Mon - Fri: - 1:45 pm Forum Forum Forum Forum Forum Forum Entrepreneurs - Business profile News bulletins, BBC 1 1pm, 6pm, 10pm; Sat & Sun: Work/Life Varies News bulletins, ITV 1 1.30pm, 6.30pm, 10:00 pm 5 Live Drive, BBC Radio 5 Live 4 - 7 pm SUNDAY PRINT Simon Mayo Drivetime, BBC Radio 2 5.05 -7pm European Closing Bell, CNBC 4 - 5 pm Sunday Interview Business Profile Business Interview Business Interview In The Spotlight How I Made it The Sunday Interview Channel 4 News, Channel 4 7 - 8 pm; Sat: 6:30 pm; Sun: 7:30 pm Ian King Live, Sky News Mon - Thur: 6.30 pm - 7.30 pm Quest Means Business, DIGITAL CNN 9 - 10 pm Charlie Rose, Bloomberg Online Publications Mon-Fri: 7 & 10pm; Sat & Sun: 10pm & 3am theguardian.com ft.com telegraph.co.uk World Business Report, Global Development Blog Beyond BRICs Wonder Women: BBC World Service Ongoing opportunities Ongoing blogging Biz Idol Mon-Thur: 10 times per opportunities Every Monday day; Fri 9 times p/d Careers Blog Ongoing opportunities View from the Top Telegraph TV: Newsnight, BBC 2 Weekly My Business Tips Science Blogs Monthly 10:30 - 11:20 pm Ongoing opportunities The World Tonight, BBC Radio 4 10 - 10:45 pm Social The Andrew Marr Show, BBC 1 Sun: 9 - 10 am Twitter linkedin Reddit AMA Google hangouts YouTube Instagram Pinterest Sunday Politics, BBC 1 Sun: 11 am - 12:15 pm Money Box, Recorded BBC Radio 4 12 - 12.30 pm; Wed 3 - 3.30pm Murnaghan, Sky News Monocle Business HBR Bloomberg NPR This week Sun: 10 am - 12 p TED Entrepreneurs Scotland IDEACAST FT Podcasts podcasts Marketplace in startups Bottom Line, BBC Radio 4 Thurs: 8:30 - 9 pm; Sat: 5:30 pm [email protected] @PortlandComms www.portland-communications.com On The Money, BBC Radio 5 Live Sun: 7.30 - 8.30 pm Show Me the Money, BBC News Channel Sun: 9:30 - 10 pm London New York Washington, DC Nairobi 1 Red Lion Court 437 Madison Avenue 1717 K Street NW 4th Floor, Cavendish Building London 4th Floor Suite 900 14 Riverside Drive EC4A 3EB New York, NY 10022 Washington, DC 20006 Nairobi, Kenya LEADERS IN t: +44 (0) 20 7842 0123 t: +1 212 415 3036 t: +1 202 787 5758 t: +254 (0)20 4231 528 f: +44 (0) 20 7842 0145 @PortlandComms [email protected] THE MEDIA www.portland-communications.com HOW THEY LOOK AND SOUND Customers, Colleagues & Competition Broadcast & Print Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ac mi ut orci BROADCAST INTERVIEWEES / congue auctor. Donec varius dui sit amet tortor volutpat ultricies. Proin condi- mentum fermentum ante a rhoncus. Integer eu tristique elit. Aliquam erat volut- pat. Praesent sit amet dapibus elit, pharetra convallis ipsum. Sed ac nunc tempus WERE INTERRUPTED / orci iaculisTHE aliquam. Phasellus AVERAGE eu auctor lacus, ac sodales dolor. Nam blandit, velit ac euismod faucibus, neque dolor lacinia dui, non imperdiet velit dui eu mi. Cras eget viverra nisi. Cras mollis ipsum ut leo suscipit, sed pellentesque nisl biben- ON AVERAGE AROUND / dum. Morbi tempus fermentum ante, id elementum mi sodales id. Nullam cursus pretiumLENGTH augue, ac gravida magna tempor ac.FOR Pellentesque a euismod ligula. Mauris non eleifend diam. Integer at purus magna. Aliquam tempor dignissim sapien a dignissim. Fusce luctus libero vel justo ves- tibulumA fermentum. PRINTED Nam pretium imperdiet turpis id maximus. Nunc hendrerit Didn’t ipsum a erat dictum fermentum. Duis imperdiet, metus quis pulvinar convallis, neque neque semper lorem, pharet- mention their ra dignissim metus lorem id libero. Aenean egestas dolor laoreet, tincidunt tortor sit amet,OR bibendum felis.ONLINE Sed vitae diam sit amet massa aliquam iaculis. Morbi at imperdiet erat. Mauris ut ipsum sed augue rhoncus volutpat sed ut ligula. Ut fau- cibus finibus tellus vel bibendum. Fusce fermentum, neque quis aliquam tempor, colleagues ante dolorINTERVIEW vehicula orci, sit amet hendrerit odio leo sed est.WAS Nunc vel lorem sit amet ex dapibus fringilla et in felis. Quisque ut malesuada elit. Donec consectetur fermentum sollicitudin. Vivamus molestie velit ac porttitor mention their competition mention pellentesque. Aliquam iaculis in est et feugiat. Praesent laoreet leo at dui sceleris- TIMES / que, eu1,012 facilisis justo malesuada. WORDS In auctor finibus nisl, fringilla convallis ex. Nunc But the SAME PROPORTION PROPORTION the SAME But neque nulla, condimentum sagittis vulputate at, molestie non dui. Ut in facilisis did PER SESSION. dui. Suspendisse suscipit eros vel lacus condimentum blandit.Nullam in lacinia Only 12.5 % of media appearances saw leaders mention THE AVERAGE all three of customers, colleagues and competition. LENGTH FOR 18% OF LEADERS IN BROADCAST INTERVIEWS A BROADCAST USED ‘I’ RATHER THAN ‘WE’. INTERVIEW WAS Strategy 28% OF THOSE IN PRINT DID SO. LESS THAN and but OF THOSE WHO ADOPTED A DEFENSIVE TONE, 85% USED ‘WE’, WHILE 73% OF THOSE WITH A PROACTIVE minutes Outlets TONE DID SO. Only 8% of interviews resulted in an obviously negative portrayal. 90% 37. 5% Almost 25% of guests on Wake up of leaders quoted in of leaders were obviously to Money or the Today the Financial Times defensive when questioned programme mentioned did so. their customers... Social Media WE EXAMINED HOW BUSINESS LEADERS FROM BOTH SIDES OF THE ATLANTIC USE TWITTER. 83% 50% despite 58/100 OF THE INDEX’S leaders quoted in the talked in numbers. Only COMPANIES HAVING Guardian mentioned AN ACTIVE PRESENCE ON THE NETWORK. their work colleagues… 9/100 LEADERS ON THE FTSE 100 ACTIVELY ENGAGE ON TWITTER and an average following of almost 82,000. 20% 75% despite 4/100 2/100 HAVE MORE THAN 2,000 FOLLOWERS of those quoted of those interviewed LEADERS ON THE on BBC breakfast by the BBC later in the FORBES 100 REGULARLY radio mentioned the day did so. ENGAGE ON TWITTER… competition… This, despite 53% of Forbes companies having active Twitter accounts themselves, Portland studied 351 media appearances by leaders from businesses and other organisations in with an average of over 54,000 followers. US and UK media during August and September 2014.