EDITOR “Our audience and urban creators were looking for a single platform that offers the best urban music and entertainment on all connected devices, all over the world. TracePlay is our answer to this request”. OLIVIER LAOUCHEZ CHAIRMAN, CEO AND CO-FOUNDER OF TRACE GROUP SUMMARY 1/ THE APP 03 TRACE PRESENTS TRACEPLAY 04 AN OFFER THAT FULLY INCLUDES URBAN MUSIC 2/ THE EXPERIENCE 05 LIVE TV: 9 TRACE MUSIC TV CHANNELS + 1 TV CHANNEL DEDICATED TO SPORT CELEBRITIES 06 LIVE RADIOS : 31 THEMATIC TRACE RADIOS 07 SVOD & ORIGINALS : OVER 2000 URBAN ASSETS 3/ THE OFFER 08 PRICES 09 DEVICES 10 GEOGRAPHICAL DISTRIBUTION APPENDIX: TRACEPLAY PROGRAM CATALOGUE 2017 WWW.TRACEPLAY.TV 1/ THE APP 1.1 TRACE PRESENTS TRACEPLAY TracePlay is the first subscription-based service entirely dedicated to urban and afro-urban music and entertainment. The App is available worldwide on most THE BEST RADIOS connected devices and offers an instant Afro-urban series, movies, documentaries 30 radio channels covering the various urban and unlimited access to 10 live TV chan- and concerts. and afro-urban genres. nels, 30 live radios and more than 2000 on demand programs. LIVE TV EXPLORE Watch the 9 best urban and afro-urban music channels Browse by region, topic, genre or mood and the #1 sport celebrities channel to make your choice. ON DEMAND Instant access to more than 2000 selected programs including originals. TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 03 1/ THE APP 1.2 AN OFFER THAT FULLY INCLUDES URBAN MUSIC TracePlay leverages Trace’s 14 years expertise in music scheduling to offer a unique music experience: all Urban, African, Latin, Tropical and Gospel music genres are available and curated on a single App for the youth who is 100% connected. MUSIC 9 LIVE URBAN & AFRO URBAN MUSIC TV CHANNELS The best of Hip Hop, R&B, African rhythms, Caribbean tunes, Afrobeat etc. 30 LIVE MUSIC RADIOS 24 digital radios without advertising ORIGINAL PRODUCTIONS FROM TRACE STUDIOS Music documentaries, series and exclusive concerts! TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 04 1/ THE EXPERIENCE 2.1 LIVE TV: 9 TRACE MUSIC TV CHANNELS + 1 TV CHANNEL DEDICATED TO SPORT CELEBRITIES Discover all TRACE TV channels unlimited and exclusively on TracePlay ! The 10 TRACE music and sports channels enable Urban, African, Caribbean and Gospel music lovers to listen to their favorite musical genres and check out their favorites sport celebrities. TRACE Urban is the #1 Hip TRACE Tropical is the #1 TRACE Africa is the #1 Gospel music has evolved “A Paixão Da Música” TRACE Naija is the only «Twapenda mziki chem TRACE Sport Stars is the Hop, R&B and Rhythmic music channel exclusively music channel dedicated tremendously and nowa- means “the passion for channel dedicated to Nige- chem” means “We love hot first global entertainment Top 40 music channel. It dedicated to tropical mu- to African music. It is the days, it is so much more music” in Portuguese. And rian and Ghanaian music. and steamy music”. TRACE channel dedicated to the showcases the best videos sic. It features the best voice of the African artists than the choirs. TRACE that’s what TRACE Toca is Artists from this region are Mziki is true to that mot- lives of sports celebrities. from these three music videos from Latin America, with the best music videos Gospel is the only channel all about: the best urban taking the world by storm to and offers the hottest Through factual, reality, genres as well as inter- the Caribbean and Indian from all the beloved Afri- that presents today’s face music videos and content and Trace Naija reflects videos from the best lifestyle, magazine, gos- views, shows and docu- Ocean in various music can music genres: Coupé of gospel music. Through from Angola, Mozambique, this reality. It showcases East-african artists. Afro- sip and tops tv shows, mentaries related to urban genres (Salsa, Reggae, Re- Décalé, Afropop, Makossa, the best music videos of Guinea Bissau, Brazil and the best music videos of pop, Afro beat, Hip hop, TRACE Sport Stars gives artists and culture. ggaeton, Merengue, Bacha- N’dombolo, Kwaito house… Contemporary Gospel, Ur- Cabo Verde. TRACE Toca Afro-pop, Afro beat, Afro- R&B, Ragga, Dancehall, an in-depth access to our ta, Zouk, Zumba, Soca, TRACE Africa focuses on ban Gospel, Worship Gos- spans all the music genres hip, Hip hop, R&B, Ragga Bongo Flava, Afrofusion, beloved champions’ lives: Maloya, Sega…). TRACE African music and culture pel and Traditional Gospel, from these countries in- and Dancehall as well Afrotrap… are some of the their passions, their com- Tropical also broadcasts by showcasing concerts as well as interviews with cluding Kizomba, Kuduro, as concerts and other music genres broadcast mitments, their secrets. It concerts and documenta- and features related to the upcoming and establi- Zouk, Cabo Love, Semba, shows related to Nigerian on this channel dedicated features original programs ries on tropical music and best African artists. shed artists, features and Samba, Afro-house, Afro- and Ghanaian artists and to East African and Swahili with rights available for culture. concerts, TRACE Gospel pop... culture. music in all its forms. syndication, globally. shows the diversity of gos- pel music. TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 05 2.2 LIVERADIOS:31THEMATICTRACERADIOS 2/ THEEXPERIENCE TracePlay offers7FMradiosand24digitalradios,withoutanyadvertising, dedicatedtourbanandafro-urbanrhythms. TracePlay LES 24 RADIOS DIGITALES TRACE RADIOSLES 24 DIGITALES 7 TRACE FMNETWORKS HIP HOP AND R&B AFRICA CARIBBEAN & LATIN AMERICA CLUB POP URBAN RHYTHMIC 06 TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 2/ THE EXPERIENCE 2.3 SVOD & ORIGINALS: OVER 2000 URBAN ASSETS ORIGINAL AND LICENSED CONTENT Unlimited access to more than 2000 assets: series, movies, reality TV, documentaries, animations, concerts... Licensed content: 70% Originals and exclusive productions: 30% 90% of TracePlay content comes from the USA, UK, Canada, France, Africa, the Caribbean and the Indian Ocean Available in two languages (English and French), TracePlay’s diverse SVOD library is made up of American movies (The Perfect Holiday, Resur- recting the Champ), African blockbusters (Ayanda, Last Flight to Abuja), multicultural series (Pablo Escobar), exclusive music and sport documen- taries (Jidenna, Akon, Calypso Rose, Salomon Kalou), reality TV (Kingin with Tyga, Cutting it in the ATL...), animated films (Homiez), stand-up (Montreux Comedy Festival) and legendary concerts (Meshell Ndegeocello, Anderson Paak). TracePlay is the new partner of urban talents and creators and invests in original movies and series made in the US (Dream, The Terms), UK (Bro- thers with No Game), France (The Gang of the French Caribbean), and Africa (Wives on Strike, Crazy Lovely Cool). TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 07 3/ THE OFFER 3.1 PRICES TracePlay introduces a affordable instant-streaming subscription service: Monthly subscription starting at $4.99 / £4.99 / €4.99 with a free 7 day trial Yearly subscription starting at $49.99 / £49.99 / €49.99 with a free 7 day trial TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 08 3/ THE OFFER 3.2 DEVICES TracePlay is available on iOS and Android smartphones and tablets on Apple TV, and on Google Chromecast* with the multi-screens and Airplay functions. *TracePlay will be available on Roku and Amazon Fire in May, then on Smart TV later in 2017. WWW.TRACEPLAY.TV TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 09 3/ THE OFFER 3.3 GEOGRAPHICAL DISTRIBUTION TracePlay is available in more than 200 countries starting March 2017 with the United States, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean. EUROPE UK Ireland Benelux France NORTH AMERICA USA Canada Caribbean ENGLISH SPEAKING AFRICA FRENCH SPEAKING AFRICA CARIBBEAN Martinique Guadeloupe French Guiana INDIAN OCEAN Reunion Island Mauritius Madagascar… TV | RADIO | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE TRACEPLAY | PRESS KIT 2017 10 .