EP. 89 How To Give A Luxury PMU Experience With Hoi Kwan of Hoi Tattoo podcast notes at:​ ​www.sheilabella.com/89luxury Sheila Bella: Hey guys, welcome to Pretty Rich Podcast, this is Sheila Bella and we are officially 11 days away from Pretty Ambitious. I'm like, "Oh my gosh." I just realized, I'm so excited you guys. Today's podcast is featuring Hoi Tattoo. Hoi Kwan of Hoi Tattoo and we're going to talk all about how to give a luxury experience. Yeah, check it out. Here we go. You're listening to the Pretty Rich Podcast where you are totally the heroine of your own story. I'm your host, Sheila Bella and I built a seven figure PMU biz without a degree, without a fancy website, or a sugar daddy. And if you and I hang out here long enough, you're going to start to believe that you can do it too because you really can. I know you think I don't know you but I do, I really, really do because I am you. And I believe we're all on the same journey together. My perfect job didn't exist, so I created it. The job I wanted wasn't hiring me, so I skipped the line and hired myself as CEO just like you can. So consider me your secret, beauty biz BFF. In case you need to be reminded that power is never given to you, you just have to take it. Are you ready beauty boss? Let's jump in. EPISODE 89: How To Give A Luxury PMU Experience With Hoi Kwan Of Hoi Tattoo www.sheilabella.com/89luxury 1 What's up everybody? It's Sheila Bella. What's going on? Oh my gosh, this is insane. So I just wanted to give you guys a little bit of behind the scenes because I teach you guys to give a behind the scenes and be real so I would be a hypocrite, right? If I didn't follow my own advice. And yeah, on Friday, I had a walkthrough of Pretty Ambitious with my team and I can't believe it's happening. I got out of Reggie and Terrance' car because they drove me there, I carpooled with them. I got out of Reggie and Terrance' car and then I stepped into the front entrance of Lowe's and I was like, "Wait, what?" And then I just had this fear, it just set in, fear came. It came, it just like, "Hey, I'm going to be at house right now Sheila Bella." And that's exactly what happened and Reggie was like, "What's wrong with you?" And I was like, "Whoa, I'm scared." I'm scared. And when I say I'm scared, I say it just like that. Not even, oh I'm scared. I say it as I recognize it. So that's a fact like, "Whoa, I am scared. I'm scared right now, very confidently scared. So interesting." And Reggie was like, "What?" Anyway, and yeah, I don't know, he looked me in the eyes. If you watch my stories, Reggie is actually part of our media team and he's a riot. And he was like, "No, come on, I believe in you, you got this. Hello." And I'm just like, "Yeah, I do." But then honestly it's like, it comes and goes." Like 400, now ... First of all, this started out as a 60 person thing. 400 of you are coming out to Pretty Ambitious. And yeah, I really, really want to bring it like you have no idea. So I'm excited to do that, right? And for the people out there who are thinking about doing something like this or doing something that is bigger than anybody has ever done before in your field or maybe something different because this is a very different conference, it's inspiration, mindset, confidence, connection and business strategy focused. It's very different. If you're thinking about doing something just out there and the negative thought army is holding you back, I just got to say that you have to be your own coach. EPISODE 89: How To Give A Luxury PMU Experience With Hoi Kwan Of Hoi Tattoo www.sheilabella.com/89luxury 2 You have to be your own coach and the thing is, success is not guaranteed, that's true. Success is not guaranteed, but struggle is and you know what else is guaranteed? Is the haters. Hate haters. Sorry, I just said it funny. It's haters. They are guaranteed, okay? Every endeavor comes with fake people. It comes with people talking behind your back, it comes with people being super unsupportive. It comes with it all and lately, I feel like we're all on the same journey you guys because I just got a message yesterday from somebody saying, "I know you don't have time to answer this, but ..." And she told me. She says that there are people that she helped in the industry. I'm not going to say who it is. People that she helped in the industry who are now like on her bad side. And they're spreading rumors about her. Somebody else is going through the same thing. People who are bad mouthing them or misunderstanding them, or she can't handle it, it's really, really difficult to handle all of this criticism especially from people that you were on good terms with at some point. And it's funny because these messages both kind of started out with, "I know you don't have time to answer this." But I answered, and I answered very quickly, and I was like, "Actually, responding to this isn't going to be very long. It's going to take me two seconds, watch." My response to that is ignore and outperform. That's it. Ignore and outperform. Ignore and outperform. Every time you see these people talking about you or you see people just trying to throw negativity at you and you know that it's rooted in arrogance and self-centeredness, it's rooted in greed, right? Or just like plain out tactless, tactless things, right? And if you cringe and allow yourself to be affected, they win because it's not their job to like you, it's your job to like you, okay? Can you hear that again? It's not their job to like you, it's your job to like you. That's your job. That's your J-O-B is to believe in yourself. That should be number one. Why do you think the first day of Pretty Ambitious is going to be all about mindset and confidence? Now, here's the thing. EPISODE 89: How To Give A Luxury PMU Experience With Hoi Kwan Of Hoi Tattoo www.sheilabella.com/89luxury 3 The episodes that do the best at Pretty Rich Podcasts are the ones that are full of strategy, strangers to clients, it's a social media formula for trust and that did really well, it got downloaded a ton of times. But then the episodes like this, about a luxury service, or mindsets, what I'm talking about right now, how it's your job to like you don't do as well. And you know what? I'm okay with that. I'm okay with that. The people who are going to maybe not really listen too much on the first day of Pretty Ambitious because it's not really strategic, you know what? I'm okay with that. And there's a reason why it's called the 1%. It's the people who understand that everything that flows out of you, all the strategies that flow out of you will be useless without the correct mindset. You've got to come correct. You've got to show up like your made and grind like you're broke. You have to come forth with the right energy, you can't just execute, just execute like willy-nilly, it's not the same thing. You have to execute with the right energy and that's what day one of Pretty Ambitious is going to be about and you need to outperform the bad guys, okay? If there's bad guys and dramatic people in your life, ignore and outperform, stay focused, lay low and just outperform. If you know that you are more generous, if you know that you're a kinder human, if you know that you are creating content out of the goodness of your heart because you really, really, really want to help others and you're compassionate and gracious and respectful and peaceful and you're a tactful person, it is your obligation to show your face. It is your obligation to create a better product, to create better content, to create better information, education than them. This reason why they're "winning" is because you are not showing up. So for those of you who are being ostracized right now in your industry or in your group, or people are posting things about you, just outperform them, sing a louder song of positivity. That's how you drown out the noise of negativity is to sing a louder, sweeter, more positive, more consistent song. Ignore and outperform and without further ado, here is Hoi Kwan, freaking love her and I know you will too, she's so pretty.