Live Performance Industry in Australia 2013 Ticket Attendance and Revenue Survey Live Performance Australia 29 July 2014 Ernst & Young Tel: +61 3 9288 8000 8 Exhibition Street Fax: +61 3 8650 7777 Melbourne VIC 3000 Australia ey.com/au GPO Box 67 Melbourne VIC 3001 Mrs Evelyn Richardson 29 July 2014 Chief Executive Live Performance Australia Level 1, 15-17 Queen Street Melbourne, Victoria 3000 Private and confidential Dear Evelyn Live Performance Industry in Australia: Ticket attendance and revenue survey Further to the agreement between Ernst & Young (EY) and Live Performance Australia, we are pleased to present you with the final report for the 2013 Ticket Attendance and Revenue Survey Report (the “report”). We understand that the information contained within the report is to be used by Live Performance Australia as part of its own annual publication. Restrictions on the report use The report may be relied upon by Live Performance Australia for the purpose of publishing the Ticket Attendance and Revenue Survey Report only. It should not be relied upon for any other purpose. EY disclaims all liability to any party for all costs, loss, damage and liability that the third party may suffer or incur arising from or relating to or in any way connected with the provision of the deliverables to the third party without our prior written consent. Any commercial decisions taken by Live Performance Australia are not within the scope of our duty of care and in making such decisions you should take into account the limitations of the scope of our work and other factors, commercial and otherwise, of which you should be aware of from the sources other than our work. Please refer to Section 5 of this report for terms of use and reliance on our report by third parties. Basis of our work Our work in connection with this Survey is of a different nature to that of an audit. We have relied on ticketing data that was individually supplied to us from the various ticketing companies, venues, event promoters and the Australia Council on behalf of the Australian Major Performing Arts Group (AMPAG). We have not independently verified, or accept any responsibility or liability for independently verifying, any such information nor do we make any representation as to the accuracy or completeness of the information. We accept no liability for any loss or damage, which may result from your reliance on any research, analyses or information so supplied. If you would like to clarify any aspect of this study or discuss other related matters then please do not hesitate to contact me on (03) 9655 2551 or Matt Colston on (03) 9288 8628. Yours sincerely Dr David A Cochrane Matt Colston Partner Director Contents Key findings iv 1. Introduction 1 1.1 Scope of work 1 1.2 Approach 1 1.3 Limitations 4 1.4 Changes in the 2013 Ticketing Survey compared to prior years 4 2. Ticket attendance and revenue results 6 2.1 Overview 6 2.2 Analysis of overall trends 6 3. Revenue and attendance by state 9 3.1 Overall results 9 3.2 Per capita results 14 4. Category analysis 15 4.1 Overall highlights 15 4.2 Category trends 16 4.3 Ballet and Dance 21 4.4 Children’s/Family Events 23 4.5 Circus and Physical Theatre 25 4.6 Classical Music 27 4.7 Comedy 29 4.8 Contemporary Music 31 4.9 Festivals (Multi-Category) 33 4.10 Festivals (Single-Category) 35 4.11 Musical Theatre 37 4.12 Opera 39 4.13 Special Events 41 4.14 Theatre 43 5. Disclaimer 45 Appendix A Survey Participants 46 © 2014 Ernst & Young, Australia. All Rights Reserved. Liability limited by a scheme approved under Professional Standards Legislation. Live Performance Australia 2013 Ticket Attendance and Revenue Survey Ernst & Young ÷ i Index of Tables Table 1: Category descriptor guide (2013) ......................................................................................................... 2 Table 2: Total Revenue, Attendance and Average Ticket Price (2004-2013) ........................................................ 7 Table 3: Total Revenue and Attendances by State/Territory (2012-2013) ........................................................... 9 Table 4: Revenue by Category and State/Territory in 2013 ............................................................................... 12 Table 5: Attendance by Category and State/Territory in 2013 .......................................................................... 13 Table 6: Population and per capita results (2013) ............................................................................................. 14 Table 7: Top 5 Categories - Revenue and Attendance ........................................................................................ 15 Table 8: Top 3 Biggest Changes in Revenue by Category ................................................................................... 15 Table 9: Top 3 Biggest Changes in Attendance by Category .............................................................................. 15 Table 10: Total revenue and attendances by category (2013) ........................................................................... 16 Table 11: Average ticket prices by category (2008-2013)................................................................................. 16 Table 12: Ballet and Dance – Revenue and Attendance (2004-2013) ................................................................. 21 Table 13: Ballet and Dance - Revenue by State/Territory (2013) ....................................................................... 22 Table 14: Ballet and Dance - Attendance by State/Territory (2013)................................................................... 22 Table 15: Children's/Family Events - Revenue and Attendance (2004-2013) ..................................................... 23 Table 16: Children’s/Family Events - Revenue by State/Territory (2013) ........................................................... 24 Table 17: Children’s/Family Events – Attendance by State/Territory (2013) ...................................................... 24 Table 18: Circus and Physical Theatre - Revenue and Attendance (2009-2013) ................................................. 25 Table 19: Circus and Physical Theatre – Revenue by State/Territory (2013) ...................................................... 26 Table 20: Circus and Physical Theatre – Attendance by State/Territory (2013) .................................................. 26 Table 21: Classical Music – Revenue and Attendance (2004-2013) .................................................................... 27 Table 22: Classical Music - Revenue by State/Territory (2013) .......................................................................... 28 Table 23: Classical Music - Attendance by State/Territory (2013) ..................................................................... 28 Table 24: Comedy - Revenue and Attendance (2009-2013) .............................................................................. 29 Table 25: Comedy – Revenue by State/Territory (2013).................................................................................... 30 Table 26: Comedy – Attendance by State/Territory (2013) ............................................................................... 30 Table 27: Contemporary Music - Revenue and Attendance (2004-2013) ........................................................... 31 Table 28: Contemporary Music – Revenue by State/Territory (2013)................................................................. 32 Table 29: Contemporary Music – Attendance by State/Territory (2013) ............................................................ 32 Table 30: Festivals (Multi-Category) - Revenue and Attendance (2004-2013) .................................................... 33 Table 31: Festivals (Multi-Category) - Revenue by State/Territory (2013) ......................................................... 34 Table 32: Festivals (Multi-Category) - Attendance by State/Territory (2013) ..................................................... 34 Table 33: Festivals (Single-Category) - Revenue and Attendance (2004-2013) .................................................. 35 Table 34: Festivals (Single-Category) – Revenue by State/Territory (2013) ....................................................... 36 Table 35: Festivals (Single-Category) – Attendance by State/Territory (2013) ................................................... 36 Table 36: Musical Theatre - Revenue and Attendance (2004-2013)................................................................... 37 Table 37: Musical Theatre – Revenue by State/Territory (2013) ........................................................................ 38 Table 38: Musical Theatre – Attendance by State/Territory (2013).................................................................... 38 Table 39: Opera - Revenue and Attendance (2004-2013) ................................................................................. 39 Table 40: Opera - Revenue by State/Territory (2013) ....................................................................................... 40 Table 41: Opera – Attendance by State/Territory (2013) .................................................................................. 40 Table 42: Special Events -Revenue and Attendance (2004-2013)...................................................................... 41 Table 43: Special Events - Revenue by State/Territory (2013) .......................................................................... 42 Table 44: Special Events - Attendance by