The official ferrari OpuS “With Pininfarina he made only beautiful cars. Sergio Scaglietti used to tell him: ‘You’ve got to make cars beautiful, because making them beautiful or ugly costs the same.’ Dad always placed a lot of importance on style, believing in a winning formula that still works today” From ‘My Father, Enzo Ferrari’, an interview with Piero Ferrari for The Official Ferrari Opus “ferrari is the best spokesperson for italian car design because it represents our values in full: a particular way of seeing life, the ability to achieve excellent results without renouncing beauty, brilliance or extroversion” From ‘The Perfect Body’ by Lorenzo Ramaciotti, former style director of Pininfarina, for The Official Ferrari Opus A unique combination of technical flair, Italian style In the quest to create the ultimate publication on Ferrari, and elegance, mystique and an unquenchable thirst for Opus has scoured private and public picture archives perfection has made Ferrari the most desirable automobile around the world to select over 1,000 unique, rare or brand in the world. The Official Ferrari Opus is the ultimate previously unpublished photographs. celebration of the Prancing Horse and the company’s continuing success, both on the race track and on the road. Many exclusive photo shoots have been commissioned for The Official Ferrari Opus, featuring key Ferrari personalities Whether it’s behind the scenes with the workers at the such as Luca di Montezemolo, Piero Ferrari, Niki Lauda and legendary factory in Maranello, at the races with the F1 team Jean Todt, as well as a unique photo essay by Rankin, one or in the cockpit with the drivers, The Official Ferrari Opus of the world’s foremost photographers, on the iconic 1961 offers an unprecedented insight into the magic of Ferrari. Ferrari California Spider. Opus has commissioned esteemed contributors such as The content reveals the true nature of this legendary marque Leo Turrini, Marco Franzelli, Stephen Bayley, and Nestore and celebrates its fascinating history. Any Ferrari enthusiast Morosini to tell the captivating story of Ferrari, including will certainly appreciate that The Official Ferrari Opus reveals such legends as Enzo Ferrari, Luca di Montezemolo, Alberto the story of this iconic brand in a way that has never been Ascari, Fernando Alonso and many, many more. told before. “opus is not a book; it’s a concerto. a triumphant opera whose score is made up of cars, technology, history and achievements, and whose protagonists will live on forever. opus, like ferrari, is a unique experience” Antonio Ghini, editor-in-chief of The Official Ferrari Magazine, and creative advisor and coordinator of The Official Ferrari Opus, Maranello The official ferrari oPuS eDiTionS Enzo edition - Former Ferrari press officer, Franco Gozzi - Strictly limited to 400 copies worldwide - Design guru, Stephen Bayley - Personally signed by all living Ferrari F1 world - Leading F1 photographers Paul-Henri Cahier, Boris champions, notable Ferrari racing greats, and current Schlegelmilch and Martin Trenkler Ferrari F1 drivers - World champion drivers from Niki Lauda to Michael - Presented in a bespoke carbon fibre clamshell case Schumacher to Fernando Alonso - Specially designed bookstand by world renowned - And many, many more… interior designers Candy & Candy, pioneers of bespoke and innovative design solutions Copy Number 1 - Price on application Journey to Maranello The very first copy in the limited print Cavallino Rampante edition run of The Official Ferrari Opus will be - Strictly limited to 500 copies worldwide personally signed by Ferrari President, - Personally signed by notable Ferrari racing greats Luca di Montezemolo and CEO of - £3,750 including delivery Mubadala Development Company, Khaldoon Al Mubarak. A special signing ceremony will Classic edition take place at the launch of The Official Ferrari Opus at - Strictly limited to 4,100 copies worldwide Ferrari World Abu Dhabi, November 2010. - Personally signed by current Ferrari F1 drivers - £2,000 including delivery Copy number 1 will then be taken on a tour to all the major cities that host grands prix, giving people the Contributors opportunity to bid for this special copy which will be Antonio Ghini, Ferrari’s longstanding communications auctioned for two special charities, each chosen by and brand management director and editor-in-chief of Ferrari and Mubadala respectively. The Official Ferrari Magazine, acted as creative advisor and coordinator of The Official Ferrari Opus. Partner The Official Ferrari Opus was made possible through Editor Eszter Karpati and her team at Opus Media Group the constant support and assistance of Mubadala, have brought together the work of some of the finest headquartered in Abu Dhabi, United Arab Emirates. specialist writers, photographers and illustrators to create a visually stunning publication on Ferrari of unprecedented Established and owned by the Government of Abu scale and quality. Dhabi, Mubadala is a catalyst for the Emirate’s economic diversification, managing long-term, capital-intensive The star-studded lineup of contributors includes: investments that deliver strong financial returns and tangible social benefits for the region. - World-famous portrait photographer, Rankin - Enzo Ferrari’s biographer, Leo Turrini Mubadala is a Ferrari shareholder and a sponsor of - Former Pininfarina style director, Lorenzo Ramaciotti Scuderia Ferrari, the most successful team in F1 history. - Legendary Ferrari engineer, Mauro Forghieri The official ferrari oPuS SPecificaTionS Publication date November 2010 Images Over 1,000 spectacular images, including exclusive photo shoots by renowned photographers, rare photographs Size 50 x 50cm sourced from worldwide archives and beautiful works of art Weight At 37kg (82lb), you can literally feel the weight of Signatures Personal signatures of legends and iconic drivers the Ferrari story in the history of Ferrari Content 852 pages, with 50 per cent of all content newly Gatefolds Two gigantic gatefolds, each measuring an commissioned especially for this Opus incredible 200 x 50cm Words 150,000 words of fascinating content, including Presentation Sewn and bound by hand in the finest leather exclusive interviews with Ferrari legends and contained in a red, silk-covered or carbon fibre clamshell for furTher informaTion PleaSe conTacT oPuS +44 (0)20 7213 9587 [email protected] www.ferrariopus.com www.krakenopus.com In partnership with LONDON DUBAI LOS ANGELES HYDERABAD GUERNSEY.