IBERO-AMERICAN TELEVISION FICTION OBSERVATORY OBITEL 2013 SOCIAL MEMORY AND TELEVISION FICTION IN IBERO-AMERICAN COUNTRIES IBERO-AMERICAN TELEVISION FICTION OBSERVATORY OBITEL 2013 SOCIAL MEMORY AND TELEVISION FICTION IN IBERO-AMERICAN COUNTRIES Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez General Coordinators Morella Alvarado, Gustavo Aprea, Fernando Aranguren, Alexandra Ayala, Borys Bustamante, Giuliana Cassano, James A. Dettleff, Cata- rina Duff Burnay, Isabel Ferin Cunha, Valerio Fuenzalida, Francisco Hernández, César Herrera, Pablo Julio Pohlhammer, Mónica Kirch- heimer, Charo Lacalle, Juan Piñón, Guillermo Orozco Gómez, Rosario Sánchez Vilela e Maria Immacolata Vassallo de Lopes National Coordinators © Globo Comunicação e Participações S.A., 2013 Capa: Letícia Lampert Projeto gráfico e editoração: Niura Fernanda Souza Produção, assessoria editorial e jurídica: Bettina Maciel e Niura Fernanda Souza Revisão: Felícia Xavier Volkweis Revisão gráfica: Miriam Gress Editor: Luis Gomes Librarian: Denise Mari de Andrade Souza CRB 10/960 M533 Social memory and television fiction in ibero-american coutries: 2013 Obitel yearbook / coordinators Maria Immacolata Vassalo de Lopes and Guillermo Orozco Gómez. — Porto Alegre: Sulina, 2013. 513 p.; il. ISBN: 978-85-205-0700-X 1. Television – Programs. 2. Fiction – Television. 3. Programs Television – Ibero-American. 4. Media. I. Lopes, Maria Immacolata Vassalo de. II. Gómez, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Editora Meridional Ltda. Av. Osvaldo Aranha, 440 cj. 101 – Bom Fim Cep: 90035-190 – Porto Alegre/RS Fone: (0xx51) 3311.4082 Fax: (0xx51) 2364.4194 www.editorasulina.com.br e-mail: [email protected] Agosto/2013 This work is a result of a partnership between Globo Univer- sidade and Ibero-American Television Fiction Observatory (OBI- TEL). Such partnership, started in 2008, aims to present and discuss the yearly analyses on production, content, audience and sociocul- tural importance of the television fiction in Latin America and in the Iberian Peninsula. Publications produced: • Obitel Yearbook 2008: Global Markets, Local Stories; • Obitel Yearbook 2009: Television Fiction in Ibero-America: Narratives, Formats and Advertising; • Obitel Yearbook 2010: Convergences and Transmediation of the Television Fiction; • Obitel Yearbook 2011: Quality in Television Fiction and Audi- ences’ Transmedia Interactions; • Obitel Yearbook 2012: Transnationalization of Television Fic- tion in Ibero-American Countries; • Obitel Yearbook 2013: Social Memory and Television Fiction in Ibero-American Countries. About Globo Universidade: Globo Universidade, created in 1999, has as a mission the shar- ing of experiences in order to add knowledge. To accomplish it, a permanent partnership with the academia is established. Through debates, seminars, publications and research support, Globo Universidade contributes to the scientific production and dis- semination, as well as the formation of personnel. Since 2008, Glo- bo Universidade has been present in Rede Globo’s programming: every Saturday, at 7h, the program features information about the main universities in Brazil and in the world. In 2011, this program became part of Globo Cidadania, which also counts on the participation of the programs Globo Ciência, Globo Educação and Globo Ecologia e Ação. OBITEL NATIONAL RESEARCH TEAMS General Coordinators Maria Immacolata Vassallo de Lopes (Universidade de São Paulo) Guillermo Orozco Gómez (Universidad de Guadalajara) ARGENTINA Adjunt Research; Gustavo Aprea (Universidad Cláudia Freire, Clarice Greco Nacional de General Alves, Helen Emy Nochi Sarmiento; Instituto Univer- Suzuki, Issaaf Santos sitario Nacional del Arte) Karhawi, Ligia Maria Prezia and Mónica Kirchheimer Lemos, Patricia Bieging, Ra- (Universidad de Buenos faela Bernardazzi Torrens Aires; Instituto Universitario Leite (Universidade de São Nacional del Arte), National Paulo), Research Associates; Coordinators; Miguel Luiz de Souza, Pedro María Victoria Bourdieu (Uni Zanotto Bazi, Tomaz Af- versidad Nacional de Ge- fonso Penner (Centro de Es- neral Sarmiento), María Bel- tudos de Telenovela – zunces, Victoria De Michele, CETVN – da Escola de Co- Noelia Morales, Laura municações e Artes da Oszust, Ezequiel Rivero Universidade de São Paulo), (Universidad de Buenos Research Assistants. Aires), Collaborators. CHILE BRAZIL Valerio Fuenzalida and Pablo Maria Immacolata Vassalo de Julio Pohlhammer (Pontifi- Lopes (Universidade de São cia Universidad Católica de Paulo), National Coordina Chile), National Coordina- tor; tors; Maria Cristina Palma Mungioli Constanza Mujica, Luis (Universidade de São Paulo), Breull, Alejandro Bruna (Universidad Católica de SPAIN Chile), Research Assistants; Charo Lacalle (Universitat Au- Verónica Silva, Independent tònoma de Barcelona), Na- Researcher. tional Coordinator; Mariluz Sánchez, Lucía Tra- COLOMBIA bajo, Deborah Castro (Uni- Borys Bustamante Bohórquez versitat Autònoma de Barce- and Fernando Aranguren lona), Research Associates; Díaz (Universidad Distrital Anna Alonso, Paola Cabrera, Francisco José de Caldas), Belén Granda, Francisca Ni- National Coordinators; colau, Germán Muñoz, Hernan Riveros, Alejandra Karina Tiznado, Berta Tru- Rusinque, Diana Mendoza. llàs (Universitat Autònoma (Universidad Distrital de Barcelona), Collaborators. Francisco José de Caldas), Research Associates. UNITED STATES Juan Pinon (New York Univer- ECUADOR sity), National Coordinator; Alexandra Ayala-Marín and Linnete Manrique, Tanya César Herrera Rivadeneira Cornejo (New York Univer- (Centro Internacional de sity), Research Associates; Estudios Superiores de Diana Kamin (New York Uni- Comunicación para América versity), Collaborator. Latina – CIESPAL), National Coordinators; MEXICO Pamela Cruz Paéz, José Luis Guillermo Orozco Gómez and Bedón, Adriana Garrido, Francisco Hernández Lomelí José Rivera (Centro Inter- (Universidad de Guadala- nacional de Estudios Supe- jara), National Coordinators; riores de Comunicación para Darwin Franco Migues, Ga- América Latina – CIESPAL), briela Gómez, Adrien Char- Research Associates. lois Allende (Universidad de Guadalajara), Research As- sociates. PERU URUGUAY James A. Dettleff and Giuliana Rosario Sánchez Vilela (Uni- Cassano (Pontificia Uni- versidad Católica del Uru- versidad Católica del Perú), guay), National Coordinator; National Coordinators; Paula Santos Vizcaíno, Lucía Guillermo Vásquez F. (Ponti- Allegro, Eugenia Armúa, ficia Universidad Católica Isabel Dighiero (Univer- del Perú), Research Associ- sidad Católica del Uruguay), ate; Research Assistants. Rogger Vergara, Tatiana Labarthe, Thalia Dancuart, VENEZUELA Nataly Vergara (Pontificia Morella Alvarado Miquilena Universidad Católica del (Universidad Central de Ve- Perú), Research Assistants. nezuela), National Coordina- tor; PORTUGAL Luisa Torrealba (Universidad Isabel Ferin Cunha (Universi- Central de Venezuela), Re- dade de Coimbra, Centro de searcher; Investigação Media e Jor- Mabel Calderín (Universidad nalismo) and Catarina Duff Católica Andrés Bello) and Burnay (Universidade Católica Carlos Arcila (Universidad Portuguesa), National Coor- del Norte), Research Asso- dinators; ciates; Fernanda Castilho Santana, Nazareth Sojo (Universidad Bianca Faciola (Universi- Central de Venezuela), Pedro dade de Coimbra), Research de Mendonca (Universidad Associates. Central de Venezuela), Andrea Abreu (Universidad Católica Andrés Bello), Research Assistants. INDEX EDITOR’S NOTE .................................................................................... 15 METHODOLOGICAL NOTE .................................................................. 17 FIRST PART FICTION IN THE IBERO-AMERICAN SPACE IN 2012 Comparative synthesis from Obitel countries in 2012 .............................. 23 Maria Immacolata Vassallo de Lopes, Guillermo Orozco Gómez 1. Audiovisual context in Ibero-American countries .......................... 24 2. Comparison of TV fiction in Ibero-American countries in 2012 ... 33 3. The ten most viewed fictions in the year ........................................ 43 4. Highlights of the year in Obitel countries ...................................... 53 5. TV fiction and transmedia reception: interaction through networks ......................................................... 60 6. Topic of the year: social memory and television fiction in Ibero-American countries ............................................... 76 SECOND PART FICTION IN OBITEL COUNTRIES IN 2012 1. ARGENTINA: growth of national production and its styles ........ 95 Authors: Gustavo Aprea, Mónica Kirchheimer Team: María Belzunces, María Victoria Bourdieu, Victoria De Michele, Noelia Morales, Laura Oszust, Ezequiel Rivero 1. Audiovisual context in the country ................................................ 95 2. Yearly analysis: premiere of national and Ibero-American fiction ................................................................. 103 3. Transmedia reception .................................................................. 113 4. Highlights of the year .................................................................. 116 5. Topic of the year: social memory and television fiction ............... 120 2. BRAZIL: telenovela as media event ............................................... 129 Authors: Maria Immacolata Vassallo de Lopes, Maria Cristina Palma Mungioli Team: Claudia Freire, Clarice Greco, Ligia Maria Prezia Lemos, Issaaf Karhawi,