An Enlightened Modern Digital Typeface The Georgia typeface is the typeface that was used in this entire assignment. This typeface was created in 1993 by Matthew Carter. It roots are in the Scotch Roman designs of the 19th century and is a revival of transitional serif designs1. It is a testament to the skill of Matthew Carter, it’s designer, in producing a typeface family which is legible for on-screen display coupled with a sense of friendliness whereas this intimacy attribute has been eroded from the Times New Roman typeface2. As for the influence from the Scotch Roman it is said of this that “The influence of the Scotch model on Georgia is most clearly seen in the horizontal top serifs of the lowercase b, d, h, k and l, and by the flat top of the lowercase t, a typographic allusion to the typeface’s roots in Didot.”3 Referring to the sentence below, “The quick…..lazy dog. 1234567890”. The Georgia typeface has a large x-height which makes it seem more even on the page4. It has strong modulation (note the “a”) and a vertical axis (note the “o”). These characteristics, along with having serifs, make it a modern serif typeface5. However, the serif is not fully an unbracketed serif. Again, as noted in the first paragraph, Georgia has roots in Scotch Roman typography. “The quick brown fox jumps over the lazy dog. 1234567890”. 1 From Wikipedia “Georgia (typeface). Available at: https://en.wikipedia.org/wiki/Georgia_(typeface). Accessed May 1, 2016 2 From Microsoft. Available at: https://www.microsoft.com/typography/ Accessed May 1. 2016. 3 From Microsoft. Available at: https://www.microsoft.com/typography/ Accessed May 1, 2016. 4 From “Stroke & Proportion” video. Available at: https://www.coursera.org/learn/typography Accessed May 1, 2016. 5 From “Didot Typefaces – Enlightened Refinement” video. Available at: https://www.coursera.org/learn/typography Accessed May 1, 2016. SHORT TEXT TO EXPLAIN THE ASSIGNMENT 4, A 11 X 17 POSTER SUBMISSION BY JOHN VOGELE This is a short note of connotative ideas for the poster typeface assignment that was uploaded to Coursera.org. It gives ideas that people reading the poster may have regarding it. An article by Chris Gayomali, “How typeface influences the way we read and think”, was presented at http://theweek.com/articles/463196/how-typeface-influences-way-read- think. There was a study that 40,000 people completed where the same story was presented in the typefaces Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans, and Trebuchet. People looked upon the article as more authoritative if the typefaces Baskerville and Georgia were used. However, Baskerville—though similar to Georgia, was 1.5 percent more effective than Georgia. Comic Sans used as a font, an informal font, gave readers the impression that the article was not believable. Georgia had an academic feel to it. My personal impression of Georgia brings to mind sunny skies, southern mansions, pecan trees and peach trees. In the assignment this feeling of “sunniness” and “peachiness” is shown by the golden-peach color selected for the title “Georgia Typography”. The likeness to a tree is shown by this title being placed in a vertical format. As to southern elegance, the very name of the typeface “Georgia” connotatively links it to the old southern mansions of the southern United States. The scotch roman typeface which was the inspiration for the seriff typeface Georgia was widely popular in the early 19th century in the United States and to a lesser extent in the United Kingdom (https://en.wikipedia.org/wiki/Scotch_Roman.html , read 2016-05-15). 1.