Next Month: Getaways and More! VOL. 28, NO. 6 “Where Healthcare Marketers Connect” JULY 2019 Personal Exchange – Aaron Wattenberg Summertime Concerts and Events Humanitarian Award Senatobia, MS Senatobia, Verona, New Jersey 07044 Jersey New Verona, Permit #402 Permit Details... Paid P.O. Box 64 Box P.O. US Postage US PRSR STD PRSR EXCHANGE THE PUBLISHER Dear Healthcare Marketer, Nancy A. Leonard ummer is in full swing here at the Leonard household. As you read P.O. Box 64 this, my daughter Maddie will have returned from a school trip to Verona, NJ 07044 Costa Rica. My older daughter Katie and I will have been to Paris to 973-744-9505 S celebrate her graduation from college. We’ve celebrated two family wed- [email protected] The Scores Are In! dings, celebrated Katie’s “Gotcha Day” (the day I adopted her), both girls celebrated birth- Internists have voted and the decision is clear. ASSISTANT TO THE PUBLISHER days, with a driver’s license attached for Maddie. All of my friends are thrilled that Maddie Nan McArdle has her license because now we have another “Uber driver.” 973-744-9505 A great help to me while planning all these excursions was the Internet for tips on Annals of Internal Medicine Annals of Internal Medicineᮋ 19 June 2018 Volume 168 Number 12 ESTABLISHED IN 1927 BY THE AMERICAN COLLEGE OF PHYSICIANS [email protected] • • where to go and what to see, how to save money, and what kinds of deals we could get. ORIGINAL RESEARCH Patterns of Potential Opioid Misuse and Subsequent Adverse 837 Outcomes in Medicare, 2008 to 2012 ART DIRECTOR (Ad Submissions) Another great source of help for us turned out to be THE EXCHANGE’S Article Archive section, Impact of Primary Care Intensive Management on High-Risk 846 19 June 2018 Veterans’ Costs and Utilization. A Randomized Quality Improvement Trial Amyloid-β (1-40) and Mortality in Patients With Non–ST- 855 Segment Elevation Acute Coronary Syndrome. A Cohort Study Projected Cancer Incidence Rates and Burden of Incident 866 Cancer Cases in HIV-Infected Adults in the United States James J. Ticchio where I learned a lot from past contributors who have traveled to the places we were going. Annals.org Through 2030 POSITION PAPER On Being a Doctor 890, 891 Women’s Health Policy in the United States: An American 874 Ad Libitum 880 Volume 168 Number 12 (Pages 837–904) College of Physicians Position Paper Letters 893 Complete Contents I-5 IDEAS AND OPINIONS Direct Media Advertising Public Health Research on Gun Violence: Long Overdue 876 If you are in need of ideas or tips, I highly recommend you use our Archives as a tool. The Safety and Quality of Abortion Services in the 878 ACP JOURNAL CLUB JC61 United States: What Does the Evidence Indicate? Iatrogenic Infertility After Curative Stem Cell Transplantation 881 #1 in Patients With Sickle Cell Disease #1EDITORIALS 73 Glenmere Terrace Toward Better Stewardship: Gaining Control Over 883 Just go to www.hmexchange.com and click on the Article Archive tab. Then you can simply Controlled Substances Women Deserve Better Health Care 885 Editors’ Note: Call for Articles on Firearm-Related Harm 887 Money-Back Guarantees for Expensive Drugs: Wolf’s Clothing 888 #1 but a Sheep Underneath #1 #1 Mahwah, NJ 07430 search by Subject – travel, vacation, etc. Annals.org 201-327-6985 While I love traveling to new and faraway places, in-between these bigger trips, I try [email protected] to fit in a day or two of going to the Jersey Shore. I’ve gotten it down to a science. I know EDITOR (Editorial Submissions) how to time the traffic perfectly to maximize a full day on the beach. And now that both Elise Daly Parker my girls have their licenses, I can finally enjoy happy hour at The Parker House! Next 973-919-1067 month, I will give you an update with a little more detail on all of the events that are tak- [email protected] ing place this very busy summer. SPECIAL PROJECTS ADMINISTRATOR In the meantime, check out this wonderful Summer Fun issue. I’m sure you’ll be Maddie Leonard inspired to take a day trip, venture out on a longer vacation, or just relax, pour a cool drink, and read some of the top recommendations of both fiction and nonfiction books SOCIAL MEDIA COORDINATOR from our industry friends and colleagues. I know Chuck Hyde has me fantasizing about Katie Leonard Annals of Internal Medicine is the #1 read medical a midwinter trip to someplace tropical through a recount of his trip to Belize. Andrew Join us on McGuire knows how to inspire with his mouthwatering descriptions of hot spots at “the Shore” (Jersey speak for the beach!). Leslie Laredo gives us the scoop on some of the best Facebook.com/HMExchange journal for Internal Medicine physicians.* books for boosting business knowledge. Carly Kuper has an excellent industry-related Twitter.com/HMExchange ADS8042B book suggestion too. And Peter Mineo, Amy Birnbach, Marion E. Gold, and Lynn Gale *Source: Kantar Media, June 2019 Medical/Surgical Readership Study, Internal Medicine Office and Hospital, Table 110. LinkedIn.com/in/HMExchange give us their picks for good beach reads. Thanks to Aaron Wattenberg for his participa- HEALTHCARE MARKETER’S EXCHANGE HEALTHCARE tion in this month’s Personal Exchange and congrats again for being AMM’s Nexus Rep of INT0918_FINAL.qxp 8/22/18 11:33 AM Page 1 the Year. Speaking of winners, take a look at our Humanitarian Awards info – you or your Annals of Internal Medicine December 2018 | www.acphospitalist.org September 2018 | Vol. 38 No. 8 | www.acpinternist.org company could win! ᮋ Annals of Internal Medicine ® 17 July 2018 Volume 169 Number 2 ESTABLISHED IN 1927 BY THE AMERICAN COLLEGE OF PHYSICIANS Copyright ©2019 HEALTHCARE MARKETER’S • • It’s summertime…and the living is a little easier. Be sure to check out our Events Cal- EX CHANGE. All rights reserved. Address all cor- respondence to HEALTHCARE MARKETER’S endar for fun ideas on summer concerts and entertainment. I hope no matter what your Big data and the EXCHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The ORIGINAL RESEARCH plans are, you’ll have some time to chill and enjoy! Percutaneous Ablation Versus Partial and Radical Nephrectomy 69 WAtchIng resIDents bog of information opinions expressed are those of the authors and do not for T1a Renal Cancer. A Population-Based Analysis By Charlotte Huff Clinicians’ Perspectives on Providing Emergency-Only 78 17 July 2018 THE BALANCE OF SUPERVISION VS. AUTONOMY necessarily reflect the views or opinions of the publisher, he young boy landed in the office of In other cases, though, recreational Hemodialysis to Undocumented Immigrants. A Qualitative Alisa Niksch, MD, in part because of devices can provide the first alert to an undi- Study This obsession with a ninja warrior agnosed condition, said David Slotwiner, MD, show and because he liked wearing his chief of the division of cardiology at New York- HEALTHCARE MARKETER’S EXCHANGE. Available by mother’s smartwatch. Presbyterian Queens. He described patients Association of Viral Suppression With Lower AIDS-Defining 87 Happy Summer, The boy constructed his own competitive who suddenly felt their hearts race and and Non–AIDS-Defining Cancer Incidence in HIV-Infected obstacle course with the family’s living room checked them with the device, as well as oth- Veterans. A Prospective Cohort Study furniture, and at some point, as he raced through ers who were feeling fine when the device reg- subscription: $36 for 12 issues. Individual copies available it, the watch signaled a heart rate of about 160 istered a rate approaching 180 beats per beats per minute. That reading—a normal heart minute. “I’ve had a few patients just this past Associations Between American Board of Internal Medicine 97 rate for an active child—led to a cascade starting year and it always turns out to be something at $4 each. Phone: 973-744-9505. Email: contact@ Annals.org Maintenance of Certification Status and Performance on a with a call to the child’s pediatrician, followed real,” he said. “It’s always a real arrhythmia.” Set of Healthcare Effectiveness Data and Information Set by a referral to Dr. Niksch, a Boston pediatric These are just two anecdotes, but they (HEDIS) Process Measures cardiologist. The result, she noted, was an illustrate both the potential promise and per- unnecessary and costly subspecialty visit. ils of the health data revolution that’s already hmexchange.com. “The child looked fine. He had zero com- reached the doorstep of physician offices. On Being a Doctor 126 plaints. It was just a number,” said Dr. Niksch, Though such data were once confined to pre- Ad Libitum 127 director of pediatric electrophysiology and Volume 169 Number 2 (Pages 69–136) REVIEW scribed monitoring devices, such as loop Letters 128 Marijuana Use, Respiratory Symptoms, and Pulmonary 106 the exercise stress lab at Tufts Medical Center in Boston. See Data, page 12 Complete Contents I-9 Function. A Systematic Review and Meta-analysis IDEAS AND OPINIONS Breaking barriers to buprenorphine INSIDE ACP JOURNAL CLUB JC1 Clonal Hematopoiesis Confers Predisposition to Both 116 Test Yourself By Mollie Durkin with the Cardiovascular Disease and Cancer: A Newly Recognized MKSAP Quiz Link Between Two Major Killers he woman was a typical primary care ing to the CDC. But despite heightened aware- Taking the first step patient: middle-aged with obesity, ness of the opioid crisis, treatment still eludes To prescribe buprenorphine, physicians 5 Thypertension, and uncontrolled dia- many patients who are struggling with addic- must complete an eight-hour training cur- A Novel Strategy for Increasing Access to Treatment for 118 betes.