Successful advertising. „Crossgenial“. Facts and Figures / Last update: 23.04.2018 DER STANDARD | derStandard.at: Our philosophy 2 Facts and Figures / Last update: 23.04.2018 DER STANDARD: Reach and circulation Reach Monday–Saturday Saturday Readers 480.000 500.000 MA 2017 ~ NRS* National Reach 6,5 % 6,7 % MA 2017 ~ NRS* Decisionmakers 14,5 % 28,9 % LAE 2017 ~ BMRS Circulation Monday–Saturday Saturday ÖAK 2017-II ~ ABC Number of copies 73.000 109.000 printed Number of copies 72.000 100.000 distributed Number of copies sold 58.000 69.000 Subscriptions 52.000 62.000 * Survey: January – December 2017 3 Facts and Figures / Last update: 23.04.2018 DER STANDARD: Readership Education Household Social Consumer Gender Age completed income net class habits 60% 55% 50% 50% 45% 39% 40% 35% 30% 27% 27% 25% 22% 19% 20% 18% 18% 16% 16% 13% 10% 10% 8% 10% 0% 70+ Male 14-19 30-39 40-49 60-69 20-29 50-59 Female 3.450 + 3.450 up 1.499 up to ABC1 to ABC1 up 49 ABC1 to ABC1 up 39 Early Early Adopters A-Levels/ 1.500 thru 2.549thru 1.500 3.449thru 2.550 Higher Higher Education High school graduate schoolHigh DER STANDARD Population total Reference: MA 2017 ~ NRS, Survey: January – December 2017; readership structure in % 4 Facts and Figures / Last update: 23.04.2018 Readership by age and income Newspaper readers by average age and net household income. 3.800 3.700 3.600 Salzburger Nachrichten Kurier DER STANDARD 3.500 OÖ Nachrichten 3.400 Vbg. Nachrichten Tiroler Tageszeitung 3.300 Kleine Zeitung 3.200 3.100 Kronen Zeitung 3.000 2.900 Österreich (free of charge) Heute (free of charge) 2.800 43 44 45 46 47 48 49 50 51 52 53 54 55 Reference: MA 2017 ~ NRS, Survey: January – December 2017 (mean value for Austrian new spapers) 5 Facts and Figures / Last update: 23.04.2018 Reach in federal states Across the country: A question of competence. On weekends as well as during the week. 42,0 26,0 MA ~ NRS 13,313,5 27,4 MA ~ NRS (Weekend) 20,0 LAE ~ BMRS 11,9 Vienna LAE ~ BMRS (Weekend) 8,6 5,4 5,7 4,8 4,9 Lower Austria and Upper Austria Burgenland 31,5 25,6 24,2 21,5 9,0 11,5 12,2 11,4 5,1 5,3 4,4 5,3 5,4 5,1 3,9 4,5 Salzburg 29,6 Vorarlberg Tyrol Styria 11,6 2,8 3,0 Carinthia References: MA 2017 ~ NRS (Survey: January – December 2017), LAE 2017 ~ BMRS; reach per federal state in % 6 Facts and Figures / Last update: 23.04.2018 More is more Comparing the reach of DER STANDARD and Die Presse. 6,5% 165.000 readers more at 31 % lower rates than Die Presse. 480.000 4,2% 315.000 Die PresseDie Ø age: 43,0 Ø age: 50,4 CPM*: € 27,00 CPM*: € 39,40 * Cost per mille Reference: MA 2017 ~ NRS (Survey: January – December 2017), rate example: JP 4c, valid October 2017; w eekly average 7 Facts and Figures / Last update: 23.04.2018 Overlapping readerships – other newspapers Readers who will only read DER STANDARD – and those who read other newspapers, as well. DER STANDARD 63,5 % of DER STANDARD Exclusive readers do not read either readership 63,5 % Kurier, Die Presse or Kronen Zeitung. Kurier 15,9 % Only 15,9 % also look into Kurier, 15,1 % also read Die Presse and 16,3 % read Kronen Zeitung. Die Presse 15,1 % Kronen Zeitung 16,3 % Reference: MA 2017 ~ NRS, Survey: January – December 2017 8 Facts and Figures / Last update: 23.04.2018 Overlapping readerships – other magazines Readers, who are interested in politics and economics, who will only read DER STANDARD – and those who read other business magazines, as well. DER STANDARD 75,7 % of DER STANDARD Exclusive readers do not read either Trend, readership 75,7 % Gewinn, News or Profil. Trend 4,5 % Only 4,5 % also look into Trend, Gewinn 7,1 % 7,1 % read Gewinn, 6,8 % News and 13,1 % read Profil. News 6,8 % Profil 13,1 % Reference: MA 2017 ~ NRS, Survey: January – December 2017 9 Facts and Figures / Last update: 23.04.2018 Overlapping readerships – lifestyle magazines Readers, who are interested in lifestyle topics, who will only read DER STANDARD – and those who read other lifestyle magazines, as well. DER STANDARD 89,9 % of DER STANDARD Exclusive readers do not read either Diva, readership 89,9 % Wienerin or Woman. Diva 1,4 % Only 1,4 % also look into Diva, 4,8 % Wienerin 4,8 % read Wienerin and 5,5 % read Woman 5,5 % Woman. Reference: MA 2017 ~ NRS, Survey: January – December 2017 10 Facts and Figures / Last update: 23.04.2018 Special ad formats in DER STANDARD More creative freedom. More flexibility. More attention. Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD Different paper color Cover bar Sustainability report The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/advertising. 11 Facts and Figures / Last update: 23.04.2018 About derStandard.at derStandard.at/total Ratio stationary/mobile devices*** Unique Users* 2.392.000 per month Devices used to visit derStandard.at 14+ years, national Reach* 31,90% per month 14+ years, national 42% Stationary Devices Unique Users* (Unique Clients) 1.216.000 per w eek 58% 14+ years, national Mobile Devices (Unique Clients) Unique Clients** 6.112.000 per month Visits** 29.986.000 per month Version of derStandard.at used Page Impressions** 132.949.000 per month Length of stay per Visit** 06:57 in minutes 48% Full Version Usetime per page** 01:35 in minutes (PI) 52% (Unique Clients) Mobile Version and Apps (Unique Clients) derStandard.at/mobile Mobile Unique Users* 1.414.000 per month The difference in numbers between “devices used” and “version Mobile Unique Clients** 4.007.000 per month used” occurs due to users visiting the full version on mobile devices (mainly tablets). Mobile Page Impressions** 69.993.000 per month Sources: * ÖWA Plus 2017-IV, multi domain; ** ÖWA 3/2018, multi domain; *** internal measurement 3/2018 (usage of mobile and stationary – desktop pcs and notebooks – devices) 12 Facts and Figures / Last update: 23.04.2018 The Austrian online market Extract from the Austrian range of newspapers. 5.808.000 5.351.000 4.081.000 3.652.000 Unique Clients = different terminals 2.881.000 2.666.000 Unique User = 2.383.000 2.352.000 different persons 1.796.000 1.818.000 1.549.000 1.341.000 derStandard.at krone.at oe24.at kurier.at diepresse.com kleinezeitung.at 1:53 1:36 1:35 Time per Page Impression in min:sec 0:48 0:40 0:35 krone.at derStandard.at kurier.at diepresse.com oe24.at kleinezeitung.at References: ÖWA Plus 2017-IV, single domains; ÖWA 3/2018, single domains 13 Facts and Figures / Last update: 23.04.2018 derStandard.at readership Education Household Social Gender Age completed income net class 60% 54% 50% 46% 41% 40% 35% 30% 30% 26% 24% 23% 21% 20% 20% 20% 16% 15% 16% 10% 9% 10% 6% 0% 70+ Male 30-39 60-69 14-19 20-29 40-49 50-59 3,500+ Female up up 1,500 to ABC1 up to to ABC1 39 up to ABC1 49 up A-Levels/High 1,500 thru2,500 1,500 Schoolgraduate thru3,5002,500 Higher Higher education derStandard.at Total Reference: ÖWA Plus 2017-IV, multi domain; readership structure in % 14 Facts and Figures / Last update: 23.04.2018 Reach in federal states Across the country, derStandard.at is popular among readers. 41,4 31,2 28,5 ÖWA Plus Vienna Lower Austria 33,9 Upper Austria 27,0 24,1 29,3 29,7 28,6 Burgenland Vorarlberg Salzburg Tyrol Styria Carinthia Reference: ÖWA Plus 2017-IV, multi domain; reach per federal state in % 15 Facts and Figures / Last update: 23.04.2018 derStandard.at mobile platforms mobile access/month* text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at iPhone 18.226.000 8.163.000 699.000 27.093.000 iPad 188.000 2.519.000 7.185.000 9.891.000 Android 41.608.000 7.960.000 3.165.000 52.733.000 other OS 952.000 72.000 1.024.000 Total PI 60.973.000 8.163.000 2.519.000 7.960.000 11.120.000 90.741.000 Total UC 3.762.000 68.000 15.000 45.000 587.000 4.419.000 Reference: * internal measurement 3/2018 (access to the according product via mobile device) 16 Facts and Figures / Last update: 23.04.2018 derStandard.at invites to linger derStandard.at ist Austria‘s #1 among newspapers concerning the length of stay online. derStandard.at 3.421.000 hours krone.at 3.272.000 hours kurier.at 826.000 hours oe24.at 725.000 hours kleinezeitung.at 648.000 hours diepresse.com 603.000 hours References: ÖWA 3/2018, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17 Facts and Figures / Last update: 23.04.2018 Facts and Figures other on time averagelongest the reaches derStandard.at derStandard.at / Last update:Last Austrian websites by newspaper publishers. websitesnewspaperbyAustrian 23.04.2018 invites 4.500.000 to 4.000.000 linger 3.500.000 site in 3.000.000 2.500.000 comparison 2.000.000 1.500.000 with 1.000.000 500.000 0 Jul Jul 14 Jul 15 Jul Jul 13 Jul 16 Jul 17 Okt13 Okt14 16Apr 17Apr Okt17 Apr13 Apr14 Apr15 Okt15 Okt16 Jan Jan 13 Mai 15 Jun 15 Mai 16 Jun 16 Jan 17 Jan 18 Mai Mai 13 Jun 13 Jan 14 Mai 14 Jun 14 Jan 15 Jan 16 Mai 17 Jun 17 Mrz 16 Mrz 17 Mrz Mrz 13 Mrz 14 Mrz 15 Mrz 18 Mrz Feb 17Feb Feb 13Feb 14Feb 15Feb 16Feb 18Feb Sep Sep 13 Nov 13 Dez 13 Aug 14 Sep 14 Aug 15 Nov 17 Dez 17 Aug Aug 13 Nov 14 Dez 14 Sep 15 Nov 15 Dez 15 Aug 16 Sep 16 Nov 16 Dez 16 Aug 17 Aug 17 Sep 17 derStandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at Reference: ÖWA 3/2018, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18 Decision-makers choose DER STANDARD… … in print, online or both.