Page 6 Travel Wednesday 04th August, 2010 Sri Lanka Tourism wins gold at PATA !Award won for Best Consumer Brochure The revamped consumer the sustainable growth, value Promotion Bureau has produced travel brochures of Sri Lanka and quality of travel and close to 12 new brochures which Tourism have been adjudged the tourism to, from and within the on various themes including PATA Gold Award winner for region. PATA organizes the Gold nature & wildlife, beaches, festi- 2010. The brochures were awards on an annual basis. vals & events to name a few. Swiss Slow Food entered with a title that reads The award will be presented Each brochure has approximate- ‘Revamping Consumer Travel at the Venetian Macao Resort ly 12 language translations each. Weekly Specials at Cinnamon Grand Brochures of Sri Lanka Tourism Hotel on Friday, September 17th, All the brochures have been con- restaurants night at MLH and it won in the Marketing at a glittering event that is verted to E brochures which can “Weekly Specials” is the latest culinary indulgence from the Media – Consumer Travel expected to attract close to 500 be accessed at Cinnamon Grand, bringing customers a unique dish every week Brochure category. This is a stu- participants. The brochures www.srilanka.travel, ensuring at the hotel’s most popular outlets. The focus of this new concept pendous feat as it is the first were designed by Phoenix O and easy transference of data. is placed squarely upon offering culinary variety to loyal cus- time in Sri Lanka Tourism’s his- M and the photographs were “We have these brochures in tomers with new creations showcased at Lagoon, Cheers Pub, tory that it has achieved Pata carefully selected by the staff at various travel fairs and has been Tao, Taprobane, London Grill and Echo. The Weekly Special dish- Gold. Sri Lanka Tourism Promotion in demand with tour operators es are available during restaurant opening hours. With an addi- The judges were most Bureau. around the world. It has been a tional dish featured at each restaurant weekly, a grand total of 24 impressed with the quality of “We took a different long standing need. We are unique dishes will be featured each month. The following month the entry and; indeed, with the approach after conducting happy at having finally struck will see a brand new set of dishes and so on. This will be an ongo- overall high standard of entries research on competing destina- gold at Pata and delighted these ing concept, keeping to the Cinnamon Grand’s promise of indul- submitted this year. Sri Lanka tions brochures. We decided to brochures have gained world gence.These dishes will be featured at their respective restau- Tourism was competing with go with a picture led approach class standards”, said Siri De rants in addition to the restaurant’s normal menu. Each dish nearly 200 entries from 80 organ- as the research clearly showed Silva, President of ASMET. reflects the unique concept of its restaurant with a seafood dish at It seems that the Slow Food Dharshan. The large turnout izations and individuals world- that most consumer brochures Other winners include, Lagoon, Italian flavours at Echo, International cuisine at Nights at MLH gets bigger, for Swiss Slow Food Night was wide. are used at a very early stage of Indian Ministry of Tourism for Taprobane, Fusion platters at Tao and so on.“This new concept livelier and more crowded by one of the biggest the group The Pacific Asia Travel the decision making process. Eco Tourism Marketing gives guests the opportunity to sample new dishes weekly at their the month. And indeed it was has seen, rivaled only by their Association (PATA) is a member- Therefore these brochures act as Campaign, Qantas Australia for favourite Cinnamon Grand restaurant,” said Executive Chef when the 14th Slow Food Night Swedish Slow Food that ship association that works an interest generator rather Environmental Education Morugama. “This is the perfect opportunity for our loyal patrons to that celebrated the day before occurred earlier this year. towards the responsible develop- than documented information”, Programme, Tourism Authority broaden their palettes with a constantly changing range of dish- the Swiss National Day with So, what is slow food? ment of the Asia Pacific travel stated Managing Director of Sri of Thailand for Culture and es,” he said. great food, spirit, fellowship Certainly not out-of-the-can and tourism industry. In part- Lanka Tourism Promotion Iwahig River Community, A little piece of India at Cinnamon and a good cause. corned beef or Jell-O marsh- nership with private and public Bureau, Dileep Mudadeniya. Philippines for Ecotourism to Lakeside As one guest stated I have mallow salad or anything that sector members PATA enhances Sri Lanka Tourism name a few. !The Mumbai Jig returns wasted years trying to figure normally graces a typical din- Mumbai Jig is back on August 7. out what authentic fondue ner. Slow Food is part of a The Poolside at the Cinnamon really tasted like, well after the national movement to support Murali celebrates farewell at Lakeside Colombo transforms into a Slow Food “good, clean buzzing Indian street for a night, Family style and fair food” - complete with food stalls and a music Dinner Night at healthy,local MLH prepared and environ- Heritance Ahungalla selection imported all the way from India.Stop at one of the stalls and by Swiss Master mentally and Heritance Ahungalla had the select from typical roadside snacks like aloo chaat, channa chaat, Chef Siegler economically pleasure of honouring the first mixed chaat, papri chaat, bhel puri. The idea here is to pop these with cheese and friendly. man in the world to take eight miniature treats into your mouth and savour the effects of the con- tomato fondue MLH hundred career wickets in Test trasting flavours, from tangy to spicy, as they hit your taste buds so creamy and sourced the cricket with a celebratory wel- just seconds apart. Move on to either a chicken or vegetarian rich, with new ingredients come back to Heritance biryani with mutton rara gosht, mumtaji vegetables, palak paneer, potatoes to com- for the meal Ahungalla where the team was aloo bonda, lasooni murugh tikka, mathi tikka, tandoori murugh, plement the locally. staying along with the members raita, mint chutney and oriental marinated seer medallions and cheese. Saaraketha of the Indian cricket team dur- have them with an assortment of naan or tandoori roti on the side. Switzerland was focusing on ing the recently concluded Test No matter what you select, save a little space in your tummies for not necessary to organic prod- match in Galle. the Indian desserts on offer this special night. Do not leave with- be visited to find ucts and who As Murali emerged from the out trying the gulab jamun, gajar ka halwa or the rice kheer. Order out.” indeed partner the Slow Food bus the hotel team members a tall glass of faluda or lassi and it doesn’t get more Indian street More than 40 people turned evenings at MLH gifted guests along with members of the than that! In the midst of all the excitement, if you can’t control out at the Horizon Rooftop at with organic ally grown cricket team and guests both those dancing feet, head to the dance floor and go Bollywood the MLH which is a fabulous Dragon Fruits that is grown in local and foreign welcomed the under the stars! The DJ will bring the sounds of Bollywood to your turnout for a Slow Food Night their farm in Wilgamuwa. star with much jubilation after ears. The Mumbai Jig will take place on Friday, 7th August, at The since the family style dinner Saaraketha specializes in agro which he was presented with the Poolside of the Cinnamon Lakeside Colombo, from 7:30pm to means a cosy setting for a very forestry with other down- masterpiece cake created by the Murali and Chef DK. 11:30pm. small crowd to make it special. stream value additions in the hotel’s celebrity chef, Celebrating ten years of Northern “Typically a guest chef form of organic agriculture. Chef Dimuthu tional service of coordinating Flavours makes the dishes. Then every- Reasons for attending the Kumarasinghe. transport of the cake to the !Yaal Virindu, food and one consumes it , and the guest dinner ranged from pure food Chef DK as he is fond- venue. art festival chef talks about the food, is enjoyment to a belief in sup- ly known, along with his A cocktail party to celebrate Only few more weekends are the essence of a typical Slow porting the slow food move- team had created a forty the tremendous achievement of left to experience that fine Food Night…Actually being ment. kilogram cake depicting our very own spin wizard was moments of Yaal Virindu. The deli- conscious in what you eat is As one guest stated, “I just the legendary spin also hosted by the hotel where ciously prepared seafood item, the the objective,” said the like to go where they cook bowler’s hand in action. the Sri Lankan Cricket team famous Odiyal Kool, the signature dish of Jaffna is something that General Manager Mr Anura good food with authentic Cricket lovers will be able along with their families helped you must taste. The live music and ambience adds colour to the Dewapura. tastes,” said a guest who was to experience this culi- celebrate this joyous occasion. event. The vegetarians are sure to be delighted to see a vast vari- The group has been steadily eating Genovoise-style rabbit nary creation which will The Heritance Ahungalla team The masterpiece with the Heritance Ahungalla ety of vegetarian dishes too.