IHS iSuppli Topical Report | Automotive Research The Connected Car—In-Vehicle Apps for the Future Report Author Egil Juliussen, PhD, Principal Analyst & Fellow; with Stacey Oh Analyst & Regional Manager, and Dmytro Koshevy Researcher, Automotive Research © 2011 iSuppli Corporation, a Company which was acquired by IHS Inc. All Worldwide Rights Reserved. Confidential, Patents Pending. 1700 E. Walnut Avenue El Segundo, CA 90245 Telephone: + 1.310.524.4007 Email: [email protected] Automotive Research The Connected Car—In-Vehicle Apps for the Future Table of Contents Executive Summary ..........................................................................................................................................1 Introduction .......................................................................................................................................................1 Findings .............................................................................................................................................................2 The Apps Landscape .......................................................................................................................................2 Categorization of Vehicle-Centric Mobile Apps .........................................................................................4 CRM Apps .................................................................................................................................................4 Vehicle Location & Telemetry Apps ......................................................................................................4 Traffic/Navigation/LBS Apps ...............................................................................................................6 Eco/Diagnostics Apps .............................................................................................................................7 Entertainment Apps .................................................................................................................................8 Internet Radio ............................................................................................................................................8 OEM Smartphone Apps .................................................................................................................................9 BMW ...........................................................................................................................................................9 Ford ............................................................................................................................................................9 GM ........................................................................................................................................................... 10 Mercedes-Benz ....................................................................................................................................... 10 Nissan ...................................................................................................................................................... 11 Toyota ...................................................................................................................................................... 12 Volvo ........................................................................................................................................................ 13 OEM Integration of Mobile Apps into the Head Unit ........................................................................... 13 SYNC AppLink ...................................................................................................................................... 13 Toyota Entune ........................................................................................................................................ 14 Auto Infotainment Content Overview ...................................................................................................... 16 Local Search ............................................................................................................................................ 17 Send to Car .............................................................................................................................................. 17 What Is Mobile App Integration ................................................................................................................. 18 Content Integration Examples ............................................................................................................. 18 OS and Middleware ....................................................................................................................................... 21 Middleware Categories .......................................................................................................................... 21 Head Unit Integration Process & HMI ...................................................................................................... 22 OEM HMI Take-Up Rates ................................................................................................................... 23 HMI Trends for Mobile Apps.............................................................................................................. 23 Copyright © 2011 iSuppli Corporation, a Company which was acquired by IHS Inc. Topical Report Automotive Research The Connected Car—In-Vehicle Apps for the Future Apple iPod Out ...................................................................................................................................... 24 RealVNC's VNC Mobile Solution for Automotive .......................................................................... 24 Terminal Mode ....................................................................................................................................... 24 DirectVoxx .............................................................................................................................................. 25 The Role of Media Tablets ........................................................................................................................... 26 Apps Integration Forecasts .......................................................................................................................... 28 Smartphone-Based Remote Control ................................................................................................... 28 Internet Radio Apps Integration ......................................................................................................... 28 Social Network Apps Integration ........................................................................................................ 29 Head Units with Apps Integration ...................................................................................................... 30 Conclusion ...................................................................................................................................................... 31 Figures Figure 1: Transition from Fixed Function Head Units to Apps-Based Head Units ..............................1 Figure 2: Daimler Smart Drive App ...............................................................................................................3 Figure 3: Customer Relations Management (CRM) Apps ..........................................................................4 Figure 4: Vehicle Location and Telemetry Apps .........................................................................................5 Figure 5: Traffic/Navigation/LBS Apps ......................................................................................................6 Figure 6: AVIC FEEDS App ..........................................................................................................................7 Figure 7: Eco/Diagnostics Apps ...................................................................................................................7 Figure 8: Entertainment Apps ........................................................................................................................8 Figure 9: My BMW Remote App ...................................................................................................................9 Companies Mentioned Acer Apple Asus Figure 10: OnStar RemoteLink App ........................................................................................................... 10 Dell Hewlett-Packard Intel Figure 11: Mercedes-Benz mbrace Mobile App ........................................................................................ 11 Lenovo Research In Motion Toshiba Figure 12: Nissan Leaf App .......................................................................................................................... 11 Figure 13: Citroen eTouch App ................................................................................................................... 12 Figure 14: Lexus Enform Mobile App ....................................................................................................... 12 Figure 15: Volvo On Call App ..................................................................................................................... 13 Figure 16: Toyota Entune ............................................................................................................................. 14 Figure 17: BMW