Sony Pictures Entertainment Pre-Planning Worksheet RoboCop - Brazil Release Date: February, 21th Synopsis: In 2028 Detroit, when Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop - is critically injured in the line of duty, the multinational conglomerate OmniCorp sees their chance for a part-man, part-robot police officer. Marketing Positioning: Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha Cast: Joel Kinnaman, Gary Oldman, Michael Keaton and Samuel L. Jackson Media Budget Support - Week 2 Support - Week 3 Planning 1 3 Flight Dates: Competitive: RELEASE DATES Media Strategy: Branding Campaign BR Showtimes Campaign Rich Media Sony Pictures Entertainment Pre-Planning Worksheet RoboCop - Brazil Release Date: February, 21th In 2028 Detroit, when Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop - is critically injured in the line of duty, the multinational conglomerate OmniCorp sees their chance for a part-man, part-robot police officer. Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha Joel Kinnaman, Gary Oldman, Michael Keaton and Samuel L. Jackson Theatrical Demos: Primary: Creative Dates RELEASE DATES Branding Campaign Objective: Media Tactic: Recommended Sites: Cinema com Rapadura Ingresso.com Rede Geek Twitter Melhores do Mundo Level Up! Adoro Cinema Click Jogos Showtimes Campaign Objective: Media Tactic: Recommended Sites: Takeover on the Ticket site ingresso.com Rich Media Sony Pictures Entertainment Pre-Planning Worksheet RoboCop - Brazil Release Date: February, 21th In 2028 Detroit, when Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop - is critically injured in the line of duty, the multinational conglomerate OmniCorp sees their chance for a part-man, part-robot police officer. Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha RELEASE DATES Generate interest in the film. Heavy use of flash units Placements: RapaduraCast Roadblock Ultrageek + Posts on Social Media Promoted Tweets Podcast + Posts on Social Media Pathscreen com vídeo Take Over + Posts on Social Media Background + Pre Roll Prompt intent to see film Recommended Sites: Placements: Video, Interstitial units, roadblocks Sony Pictures Entertainment Pre-Planning Worksheet RoboCop - Brazil Release Date: February, 21th In 2028 Detroit, when Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop - is critically injured in the line of duty, the multinational conglomerate OmniCorp sees their chance for a part-man, part-robot police officer. Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha Offline Highlights TV NA Prime Time Shows: NA Total TV GRPs: MPAA Rating: Tracking Begins 2 Upfront Commitments: Site 4 Background Research Special Events / Holidays All Latin America Territories RELEASE DATES Placements: Sony Pictures Entertainment Pre-Planning Worksheet RoboCop - Brazil Release Date: February, 21th In 2028 Detroit, when Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop - is critically injured in the line of duty, the multinational conglomerate OmniCorp sees their chance for a part-man, part-robot police officer. Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha Offline Highlights OOH Print Newspaper N/A Upfront Commitments: Amount Site Amount Background Research Special Events / Holidays All Latin America Territories Other Countries N/A RELEASE DATES Recommended Sites: Placements: Ticketing Sites Heavy showtimes units RoboCop - Brazil ONLINE MEDIA PLAN - VERSION 1 TARGET: Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha RELEASE DATE: 02/21/2014 FLIGHT DATES: 02/10 - 02/23 Overall Coverage 17.93% Total Unique user target 2,589,961 Dólar GUARANTEED IMPRESSIONS: 7,769,883 2.43 AVERAGE NET CPM: $3.86 SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Total Ad Frequency Period % of target Target Country Total Country Total Unique Users by user Days Coverage / Period Users Unique Users Target Users monthly monthly by portal channel Brazil - 02/21/2014 Total Branding Campaign Blog Melhores do Mundo Podcast 750,000 82,500 3 15 9.70% Cinema com Rapadura RapaduraCast + 5 tweets + 1 94,059,715 24,079,287 Home/ Twitter/ Facebook 252,000 129,024 5 1 95.24% post on Facebook Level Up! Patchscreen with vídeo Game Grand Chase and Perfect World 2,059,000 870,957 3 7 13.88% Release Week Level Up! Patchscreen with vídeo Game Grand Chase and Perfect World 2,059,000 870,957 3 4 30.35% Rede Geek 94,059,715 24,079,287 1 Spot - Ultrageek ROS 100.00% Tweet Twitter 80,000 50,000 3 1 100.00% Post on Facebook Facebook 100.00% Release Day Click Jogos Background Categorias 15,334,000 4,124,846 12 1 97.82% Level Up! Patchscreen with vídeo Game Grand Chase and Perfect World 2,059,000 870,957 3 1 30.60% 94,059,715 24,079,287 RoboCop - Brazil ONLINE MEDIA PLAN - VERSION 1 TARGET: Action fans in general 13-45, male skew under 30, Fans of Tropa de Elite and José Padilha RELEASE DATE: 02/21/2014 FLIGHT DATES: 02/10 - 02/23 Overall Coverage 17.93% Total Unique user target 2,589,961 Dólar GUARANTEED IMPRESSIONS: 7,769,883 2.43 AVERAGE NET CPM: $3.86 SITES PLACEMENT/TARGET Internet Internet Portal Total Portal Total Ad Frequency Period % of target Target Country Total Country Total Unique Users by user Days Coverage / Period Users Unique Users Target Users monthly monthly by portal channel Rede Geek 1 tweet Twitter 80,000 50,000 3 1 100.00% Twitter 94,059,715 24,079,287 Promoted Tweet Twitter 12,293,000 4,019,811 3 1 2.62% Adoro Cinema Intervenção (flash) Pré Site 100.00% 5,540,000 2,038,720 3 1 Tweet + Posts on Facebook and Google+ Twitter/Facebook/Google+ 100.00% Ingresso.com Roadblock ROS 1,863,899 596,448 3 1 100.00% Release Weekend Click Jogos Pre Roll Jogos 15,334,000 4,124,846 3 2 17.28% Level Up! Patchscreen with vídeo Game Grand Chase and Perfect World 2,059,000 870,957 3 2 15.30% Adoro Cinema 94,059,715 24,079,287 Arroba Internas 5,540,000 2,038,720 3 1 24.53% Twitter Promoted Tweet Twitter 12,293,000 4,019,811 3 2 1.66% Ingresso.com Roadblock ROS 1,863,899 596,448 3 2 100.00% RoboCop - Brazil ONLINE MEDIA PLAN - VERSION 1 NET COST NET MEDIA RECOMMENDATION: $30,000.00 TOTAL ONLINE GROSS COST: $30,000.00 MEDIA BUDGET $30,000 GRAN TOTAL $30,000.00 % of target GUARANTEEDGUARANTEED RUN Pan regional NET Coverage / Period IMPRESSIONS Video Views DATES NET CPM NET COST by Country Users 21.51% 7,769,883 $30,000.00 260,000 $4,743.42 20,000 $1,862.76 20,000 02/14/2014 $0.09 $1,862.76 40,000 $1,234.57 1.54% 40,000 02/14/2014 $0.03 $1,234.57 200,000 $1,646.09 200,000 02/10 - 02/16 $8.23 $1,646.09 275,000 $2,792.18 250,000 $2,057.61 250,000 02/17 - 02/20 $8.23 $2,057.61 11.42% 25,000 $734.57 15,000 $0.03 $524.69 02/17/2014 5,000 $20.99 $104.94 5,000 02/19/2014 $20.99 $104.94 6,478,549 $13,573.87 6,000,000 $2,633.74 6,000,000 02/21/2014 Diária $2,633.74 63,000 Bonificado 63,000 02/21/2014 Bonificado Bonificado 67.26% RoboCop - Brazil ONLINE MEDIA PLAN - VERSION 1 NET COST NET MEDIA RECOMMENDATION: $30,000.00 TOTAL ONLINE GROSS COST: $30,000.00 MEDIA BUDGET $30,000 GRAN TOTAL $30,000.00 % of target GUARANTEEDGUARANTEED RUN Pan regional NET Coverage / Period IMPRESSIONS Video Views DATES NET CPM NET COST by Country Users 5,000 $104.94 5,000 02/21/2014 $104.94 67.26% 10,549 $2,604.73 10,549 02/21/2014 $0.25 $2,604.73 300,000 $4,115.23 250,000 $16.46 $4,115.23 02/21/2014 50,000 Bonus Bonus 100,000 $4,115.23 100,000 02/21/2014 $41.15 $4,115.23 756,333 $8,890.53 530,000 $1,483.13 530,000 02/22 - 02/23 $2.80 $1,483.13 63,000 Bonificado 63,000 02/22 - 02/23 Bonificado Bonificado 50,000 Bonus 31.41% 50,000 02/22/2014 Bonus Bonus 13,333 $3,292.18 13,333 02/22 - 02/23 $0.25 $3,292.18 100,000 $4,115.23 100,000 02/22 - 02/27 $41.15 $4,115.23 RoboCop - Brazil BUDGET SUMMARY VERSION#1 IMPRESSION Click CPM To pay to Portals SITES S CLICKS U$Dollars U$Dollars U$Dollars Blog Melhores do Mundo 20,000 $93.14 $1,862.76 Cinema com Rapadura 40,000 $30.86 $1,234.57 Level Up! 576,000 $6.43 $3,703.70 Twitter 23,883 $246.91 $5,896.91 Adoro Cinema 300,000 $13.72 $4,115.23 Rede Geek 30,000 $27.98 $839.51 Click Jogos 6,530,000 $0.63 $4,116.87 Ingresso.com 200,000 $41.15 $8,230.45 TOTAL PLAN in U$ Dollars 7,719,883 $3.89 $30,000.00 Portals Virtual Net - Dollars $30,000.00 ### RoboCop - Brazil BUDGET SUMMARY VERSION#1 NOTES Podcast RapaduraCast exclusivo Patchscreen com vídeo in Game Promoted Tweet Intervenção flash Spot Ultrageek + Tweets + Post Background + Pre Roll Background com vídeo Total VirtualNet invoice 30,000.00 SONY PICTURES RoboCop OPENING DAY: 02/21 SITE DEMOGRAPHICS Unique Users Site Melhores do Mundo Melhores do Mundo 750,000 Level Up! Level Up! 2,059,000 Twitter Twitter 12,293,000 Click Jogos Click Jogos 15,334,000 Ingresso.com Ingresso.com 1,863,899 Adoro Cinema Adoro Cinema 5,540,000 Cinema com Rapadura Cinema com Rapadura 252,000 Rede Geek Rede Geek 80,000 SONY PICTURES RoboCop OPENING DAY: 02/21 SITE DEMOGRAPHICS Unique Users in Age Range % Comp Age Range Melhores do Mundo M 13 - 45 11% 82,500 Level Up! M 13 - 45 42% 870,957 Twitter M 13 - 45 33% 4,019,811 Click Jogos M 13 - 45 27% 4,124,846 Ingresso.com M 13 - 45 32% 596,448 Adoro Cinema M 13 - 45 37% 2,038,720 Cinema com Rapadura M 13 - 45 51% 129,024 Rede Geek M 13 - 45 63% 50,000 .