1. Install Wordpress 4. URL structure for posts 6. Opmize theme: Header 8. Must have plugins choose an intelligent domain‐name which opmize your URL structure by using the opmize your tle, choose an ideal tle for Add link aribute for doing pagerank sculpng contains keyword(s) (if possible) properes of wordpress (permalinks) all kinds of pages of your blog: #4 the easy way choose the „right“ TLD for don‘t include the category in your post‐ if necessary, do the same with your Custom Query String Reloaded to change the you URLs, perhaps if you change the category of descripons number of posts displayed in your archives, a post later, wordpress will not create a new dont‘t let search engines indexing all of categories… 2. robots.txt URL your pages to avoid duplicate content: #5 Dagon Design Sitemap Generator to create a by including a four‐digit number, your post add some language informaon: #6 HTML‐sitemap for beer internal linkbuilding create a file & name it „robots.txt“ URL is opmized for Google News (perhaps specify the locaon of your robots.txt: #7 Google XML Sitemaps to create web‐sitemaps put it in the root directory of your domain you want to get in there) Pagebar 2 to opmize the navigaon in your to allow the bots of all the search engines don‘t include too much folders blog to crawl all of you content, insert #1 in your for example you can set your post URL by 7. Opmize theme: Body Similar Posts to opmize your internal link robots.txt using #3 structure be careful with the use of robots.txt, you Sociable includes buons for social remove the link of your posts headline can harm your blog by using it the wrong bookmarking pages in your posts way, beer read this great tutorial use headlines to highlight text passages as important, not to style your your design wpSEO to opmize tle, descripon & keywords 5. Choose your theme (also remove the <h2>‐headlines from your easily sidebar you can find many themes, here are some 3. .htaccess use pagerank sculpng careflully great resources: 9. Usertracking create a file & name it „.htaccess“ Theme Viewer Theme Designer put it in the root directory of your domain Hint: install a usertracking system to analyse your Candy College to set your default URL with www, edit all the steps of this cheat sheet are only traffic (for example use Google Analycs) your .htaccess and insert #2 Bloggonaut some basics Wordpress Themes Wordpress will also use .htaccess to create with this cheat sheet it is possible to speaking URLs Noupe create a wordpress, nearly opmized for 10. Adding a sitemap to use .htaccess, your apache webserver Magazine Themes search engines Hackwordpress add your sitemap in Google Webmastertools have to supports mod_rewrite to have success in search engines, it is Dr. Web also very important to get backlinks, download some themes you like, but also connect and interact with other bloggers 11. Archives inspect the source code of the theme: be Hint: A more detailed resource to opmize thats topic for another cheat sheet sure that the source code is well structured your WP blog: Joost de Valk create a monthly & weekly archive Example & Code Area #1: User‐agent: * #5: <?php if( is_day() || is_tag() || is_search() || is_404() || is_author() ) { echo "<meta name=\"robots\" Disallow: content=\"noindex,follow,noodp\"/>"; } else { echo "<meta name=\"robots\" content=\"index,follow,all,noodp #2: RewriteCond %{HTTP_HOST} ^domain\.tld$ [NC] \"/>"; } ?> RewriteRule ^(.*)$ hp://www.domain.tld/$1 [R=301,L] #6: <meta name="language" content=„en" /> #3: /666%post_id%‐%postname%/ #7: <meta name="siteinfo" content="robots.txt" /> #4: <tle> <?php if (is_single()) { ?><?php the_tle(); ?> | tekka.de</tle><?php ;} ?> <?php if (is_page()) { ?><?php echo wp_tle(); ?></tle><?php ;} ?> … By Markus Walter, Munich 2008, V 1.0 Cheat Sheet: SEO for Wordpress – powered by hp://www.tekka.de 1 Sidebar content Create a weekly archive Addional hints you don‘t have to put the same sidebar‐elements on all kinds of pages, for exemple create a new stac page and insert the use Feedburner to opmize your feed the element „New posts“ is not necessary on home (there you already have the new code #1 for the weekly archive overview track the acvies of the search engine spiders with posts) page Crawltrack to control the power of your pages, you can use pagerank sculpng, but carefully link to that weekly archive overview page protect your content with Bot‐Trap (for further informaon read an arcle of Johannes) from every page of your blog (same for your with the plugin Popularity Contest you can easily provide your put the following elements at your sidebar, some with nofollow (the nofollow html‐sitemap burner‐posts on different places on your blog elements are highlighted) link to the weekly archive by including #2 save your database automacly with the plugin Wordpress by not linking to all the categories from all pages, you can create clusters of pages on all your posts Database Backup !!!! with same topics by creang a weekly archive you can by linking to the x new posts from many pages you can accelerate the indexing of opmize your internal links Useful links these posts by not linking to all the archive pages (aer 2 years blogging you have 24 links to Ping to other services Wordpress Download (english | german) monthly archives) you can use the power of each post more intelligent Template tags (english | german) the latest comments on your pages make sure, that there is acon on your pages by pinging other services you can Wordpress forums (english | german) accelerate the indexing of your posts Home but don‘t ping too much services categories example‐ping‐list, you can configurate in Cheet Sheat: SEO for Wordpress archive (monthly) your Wordpress properes: latest comments Version 1.0 Page 1: Steps to create an opmized Wordpress blog hp://ping.wordblog.de/ Post Page 2: Addional informaon, hints & links hp://ping.blogstart.de/ new posts (i prefer 3‐5 new posts) hp://xmlrpc.blogg.de/ categories (excepon: the category the post belong to, link this category without Author: hp://rpc.pingomac.com/ nofollow) Markus Walter is working near Munich at SevenOne hp://rpc.technora.com/rpc/ping archive (monthly) (excepon: the month the post is published, link this month Inermedia GmbH, a subcompany of the ProSieben Sat.1 hp://ping.feedburner.com without nofollow) Media AG. There Markus is responsible for SEO and web hp://api.my.yahoo.com/RPC2 latest comments analycs. hp://blogsearch.google.com/ping/RPC2 hp://www.blogpeople.net/servlet/ Archives, Pages Contact: weblogUpdates new posts Email: walter[dot]markus[at]gmx[dot]com hp://rpc.weblogs.com/RPC2 categories Skype: m‐walter | ICQ: 117319378 hp://ping.wordblog.de/ archive (monthly) Website: hp://www.tekka.de [feed] latest comments XING | Linkedin Example & Code Area #1: <?php wp_get_archives('type=monthly&show_post_count=1'); ?> #2: <a href="hp://www.domain.tld/<?php the_me('Y'); ?>/?w=<?php the_me('W'); ?>">All posts from week<?php the_me('W'); ?> / <?php the_me('Y'); ?></a> By Markus Walter, Munich 2008, V 1.0 Cheat Sheet: SEO for Wordpress – powered by hp://www.tekka.de 2.