The Mayfair Collection Wauwatosa, Wisconsin Mayfair Mall’s stylish, new neighbor Presented by HSA COMMERCIAL REAL ESTATE The Mayfair Collection Wauwatosa, Wisconsin SECTION 1 PROJECT INFORMATION The Mayfair Collection Overview Wauwatosa, Wisconsin OVERVIEW The Mayfair Collection is an exciting, new mixed-use retail, residential and office development in Wauwatosa, Wisconsin. Located approximately four miles west of downtown Milwaukee, The Mayfair Collection is centrally located within Metro Milwaukee and highly-accessible with direct access to US Highway 45 and close proximity to Interstate 94. LOCATION » Intersection of Highway 45 (Zoo Freeway) and Burleigh Street » Wauwatosa, Wisconsin (Milwaukee County) » Near the prestigious Blue Mound Country Club, host to previous PGA© events » 2 miles from the 175-acre Milwaukee County Medical Research Park QUICK FACTS » Phase I - approximately 266,000 square feet of retail space » 250,000+ households with an average income of $75,000+ within a 45-minute drive » Centrally located within Metro Milwaukee’s 7-county area » Direct visibility from Highway 45’s 141,000 vehicles per day » Within a 5 minute drive of world HQ for Briggs-Stratton and Harley Davidson » Located 2 blocks north of Mayfair Mall, Wisconsin’s premier regional mall PROJECT DEVELOPER Development and leasing: HSA Commercial Real Estate 233 S Wacker Drive, Suite 350 Chicago, IL 60606 p. 312.332.3555 The mayfair collection 3 North Ave The Mayfair CollectionVPD 139,000 Macy’s Wauwatosa, Wisconsin Boston Store 45 Crate + Barrel Crate Cheesecake Factory Cheesecake Mayfair Mall Mayfair Center St Country Club Country Blue Mound Blue Hwy 45 - Zoo Freeway Zoo - 45 Hwy The Mayfair The Collection 141,000 VPD 141,000 Burleigh St AERIAL Golf Course Golf Currie Park Currie North Mayfair Rd Mayfair 4 The mayfair collection The Mayfair Collection Wauwatosa, Wisconsin N BURLEIGH ST Retail C Retail B Retail A Retail E Retail D 15,100 SF 11,000 SF 10,500 SF Retail H Retail G 18,200 SF Retail I 30,600 SF 24,200 SF 46,000 SF 42,900 SF HWY 45 141,000 VPD MERCHANDISE PLAN (PROPOSED) The Mayfair Collection Site Plan Wauwatosa, Wisconsin N 141,000 VPD Highway 45 Burleigh Street The mayfair collection 6 The Mayfair Collection Wauwatosa, Wisconsin RETAIL SPACES H+I PARTIAL PLAN & ELEVATION: I 7 The mayfair collection The Mayfair Collection Wauwatosa, Wisconsin RETAIL SPACES F+G PARTIAL PLAN & ELEVATION: 8 The mayfair collection The Mayfair Collection Wauwatosa, Wisconsin RETAIL SPACES D+E PARTIAL PLAN & ELEVATION: 9 The mayfair collection The Mayfair Collection Wauwatosa, Wisconsin RETAIL SPACES A-C PARTIAL PLAN & ELEVATION: 10 The mayfair collection The Mayfair Collection Wauwatosa, Wisconsin SECTION 2 PRODUCTIVITY The Mayfair Collection Productivity Wauwatosa, Wisconsin MAYFAIR MALL Located just two blocks south of The Mayfair Collection, Mayfair Mall is one of America’s most productive shopping centers, with average sales of $536 PSF. Its success comes as a result of its regional location, making it a central shopping destination for Metro Milwaukee’s affluent communities. With easy access to both Highway 45 and I-94, Mayfair Mall is a short drive from anywhere in and around Milwaukee. Its overwhelming success attracted a new and vibrant tenant list that necessitated a massive expansion in 2001. Now, at over 1.1M square feet, Mayfair Mall is the largest mixed-use shopping center in the state and a strong fixture on America’s retail landscape. PARTIAL TENANT LIST Abercrombie + Fitch Crate + Barrel P.F. Chang’s Ann Taylor Forever 21 Pottery Barn Apple Store Gap Restoration Hardware Banana Republic Hollister Swarovski’s Barnes and Noble J. Crew Williams-Sonoma Boston Store (anchor) Macy’s (anchor) (180+ tenants total) The Cheesecake Factory Maggiano’s Coach McCormick & Schmick’s PRODUCTIVITY SHOPPING CENTER SALES PER SQURE FOOT National Average 363 Regional Average (North Central) 315 Mayfair Mall 536 Data provided by Directory of Major Malls. The mayfair collection 12 The Mayfair Collection Wauwatosa, Wisconsin SECTION 3 REGIONALITY The Mayfair Collection Regionality Wauwatosa, Wisconsin METRO MILWAUKEE MALLS AND LIFESTYLE CENTERS Unlike other local shopping centers, The Mayfair Collection’s easy access to highways and central geographic location allows it to attract visitors from the entire Metro Milwaukee area and beyond. 43 45 Bayshore Town Center Glendale, WI LAKE MICHIGAN Mayfair Collection Brookfi eld Square Wauwatosa, WI Mayfair Mall Brookfi eld, WI 94 Wauwatosa, WI 18 894 Southridge Mall Greenfi eld, WI 43 94 Base map provided by Regis. Locations are approximate. The mayfair collection 14 Wauwatosa Map The Mayfair Collection Wauwatosa, Wisconsin Harley 1 2 Davidson HQ Capitol Dr 3 North Golf Course Briggs & 141,000 VPD Stratton HQ SITE 4 5 Burleigh St Golf Course 124th St Rd Mayfair 7 6 8 10 Mayfair 11 Mall 13 9 12 North Ave 14 45 Milwaukee County Grounds Watertown Plank Rd Milwaukee County Milwaukee Regional Research Park Medical Center Bluemound Rd Milwaukee Locations are approximate. County Zoo 94 Legend About Mayfair Mall » 1.1M sf mixed-use shopping center 1. REI 8. Barnes & Noble » Averages sales of $536 PSF 2. Home Depot 9. Best Buy » Anchored by Macy’s and Boston Store 3. Target 10. Crate + Barrel 4. Lowe’s 11. Boston Store About Milwaukee County Research Park » 175 acres of county property 5. JC Penney Furniture Outlet 12. The Cheesecake Factory » Home to over 70 high-tech companies 6. Macy’s 13. Kohl’s » Major tenants include United Healthcare, Alterra, and GE Healthcare 7. McCormick & Schmick’s 14. DSW Shoe Outlet The Mayfair Collection Wauwatosa, Wisconsin SECTION 4 EXCLUSIVITY The Mayfair Collection Exclusivity Wauwatosa, Wisconsin REGIONAL AFFLUENCE Since Milwaukee’s affluent suburbs are not relegated to any particular side of the city, choosing a central location like Mayfair is the only way with which to service all of them. 45 45 minute drive time 41 43 30 minute drive time Mequon Bayside LAKE MICHIGAN Merton River Hills Chenequa White Fish 94 Bay Brookfield 94 Wind Point North Bay 43 45 Map and demographic data provided by Regis Sites USA. The mayfair collection 17 The Mayfair Collection Exclusivity Wauwatosa, Wisconsin AFFLUENT AREAS The Mayfair trade area is comprised of the wealthiest communities in Metro Milwaukee. Community Drive Time (mins) Median HH Income Brookfield 13 $76,225 White Fish Bay 24 $95,062 Mequon 25 $90,733 River Hills 25 $161,292 Bayside 30 $88,982 Chenequa 31 $163,428 Merton 33 $78,937 Wind Point 40 $88,521 North Bay 42 $97,943 Source: Income data provided by Census.gov; Brookfield & White Fish Bay data from Milwaukee Economic Development Council. DRIVE TIME DEMOS Demographic (Drive Time) 30-Minute 45-minute 2009 Population 1,563,701 1,958,084 2009 Est. Households 587,954 744,914 2009 Est. HH earning $75,000 or More 220,350 280,637 2009 Est. Average HH Income $68,811 $68,274 Source: Regis Sites USA. The mayfair collection 18 The Mayfair Collection Wauwatosa, Wisconsin SECTION 5 CONTACT The Mayfair Collection Contact Wauwatosa, Wisconsin Project Information contacts: TIM BLUM Executive Vice President, Retail HSA Commercial Real Estate p 312.683.7256 [email protected] DAVE KEADY Senior Vice President, Retail HSA Commercial Real Estate p 312.683.7241 [email protected] 233 S Wacker Dr, Suite 350 Chicago, IL 60606 The information included is subject to verification and no liability for errors or omissions is assumed. The mayfair collection 20.