#25 SHARED SUCCESS Kealey Farmer and her publisher take on the world FR AME THAT! A Cornish framer’s biggest ever challenge BATIK TO THE FUTURE brought to you by How to frame this traditional art form EARTHTONES 4WALLSmagazine 3 [NPD ADVICE GUIDE] GOOD DAY SUNSHINE! NEW Welcome to issue 25 of 4walls magazine in-store experience for your customers – your guide to the latest news, views and and we catch up with artist Edward Waite expert advice designed to give your framing following his hugely successful exhibition in RANGES business a boost. London’s west end. In this issue we sit down with award- 4walls favourite, Mal’s Masterclass returns winning artist Kealey Farmer and her for a special one-off guide to framing batiks At Arqadia, we are committed to a product development publisher at Wishbone Art to discuss how and Mark and Sandra Loftus of The Framing programme dedicated to providing our customers with their thriving relationship is delivering Gallery in Co. Galway offer some invaluable superb designs and a wide range of quality mouldings. As impressive results. We also hear from Jon advice on using your windows to entice part of this commitment we have launched three exciting and Price in Cornwall about how renowned customers into your shop. versatile new ranges in our summer collection. artist Ric Hyde gave him the biggest framing We hope you enjoy your read! As ever, we challenge of his career. love to hear your feedback so if you have Arqadia’s Steve Burke provides a any comments or a story for 4walls, do let [OUR PLACE] OUTBACK comprehensive guide to improving the us know. Kealey Farmer EARTHTONES Featuring a choice of seven subtle, earthy shades, all with a subtle silver edge, the Pauline Earthtones range is suitable for all types of artwork where a touch of colour is Pauline Hutchinson, Editor required. Finished with the popular distressed look, the range is both understated [email protected] and stylish. Available in two widths – 40mm and 63mm, the collection is FSC accredited, priced from £5.69 per metre and is available in single length or via our 4Walls by Arqadia @4WallsbyArqadia chop service. INSIDE THIS ISSUE OUTBACK Made from pine, these raw-looking mouldings come in subtle stains that will suit MAL’S a wide range of artwork. A wire brush has been used to expose the wood grain MASTERCLASS and there is fine, attractive detail along the lip. Also featuring a stained finish, the RETURNS Outback range comes in two sizes – 42mm and 63mm, and is priced from £5.90 per A guide to Batik framing metre pack. 12 CANFORD WOODLANDS WOODLANDS & CO This is a small range of mouldings in rich woodland colours with a bevel profile and a generous rebate designed to complement a wide selection of artwork. Supplied in Framing meets antiques in friends’ London shop four subtle, natural colours - Ebony, Wenge/Black, Mid Oak and Chestnut/Black, the range has an exposed wood grain and a choice of sizes, with both 20mm and 40mm 14 available. Prices start from £3.99 per metre pack. HANDMADE SHARED SUCCESS PICTURE Artist Kealey Farmer and her publisher FRAMING Wishbone explain how their partnership Framer is set quite a is delivering results challenge by artist 10 Ric Hyde 22 ALSO inside: 03. New Product Launches 04. Jonathan Burrage/Nicole Wall/Art in a Corner 05. FATG Scholarship winner 06. Ed Waite 16. Sally Mitchell 17. Curo Gallery /Diary Dates 18. Flush, Flat & Float Mounting 24. Value added techniques 26. The Framing Loft 27. Ask the Experts 4 4WALLSmagazine 4WALLSmagazine 5 [NEWS] [NEWS] MEET ARQADIA’S NEW MANAGING FATG SCHOLARSHIP AWARD DIRECTOR – JONATHAN BURRAGE discerning about how they present the Arqadia is pleased to announce that from be joining Arqadia at this exciting time After winning a scholarship, the 3rd July 2017 Jonathan Burrage is its and look forward to the opportunities sponsored by Arqadia, to cover things that they put on their walls. It offers so much more choice in terms new Managing Director, having replaced and challenges that lie ahead for us all.” study and examination costs for Mike Brown at the head of the company. of design. A bespoke framer has the Jonathan’s predecessor Mike Brown the Fine Art Trade Guild’s Certified Jonathan brings a wealth of retail and joined Arqadia in 2003 when Derek technical knowledge to advise on logistics experience to his new role. Masters, who founded the company, Framer (Accredited Professional appropriate materials to use within the During his varied career he’s worked for retired. Mike is taking a new role as Framer) – GCF(APF) – qualification, framing package to protect the artwork The John Lewis Partnership, Kingfisher, International President of Larson Juhl framer Jo Ronald talks to 4walls or object from deterioration. They also Roberts Radio and Magimix. Prior to where he will be responsible for all the bring their creative expertise in working about starting out in the industry. joining Arqadia Jonathan was managing businesses, including Arqadia, outside with the customer to design a frame that director of Baumhaus, a UK based North America. I had always liked the idea of knowing will complement the piece in order to furniture and logistics operation. Mike Brown said: “I’ll be working closely how to frame my own pictures, and I did bring out the best of what is being framed. A keen swimmer and cyclist, Jonathan lives with Jonathan in the coming months a weekend course with the UK School of Cheap ready-made frames have their place, in Hertfordshire with his wife Ann-Marie to ensure a smooth transition and I’m Framing back in 2011 to learn basic framing but can be a false economy for framing and has three children and two step- certain that everyone at Arqadia will and mount-cutting because my collection something someone treasures as it offers children. Jonathan is also an avid rugby fan. give him a very warm welcome. I have of as yet unframed prints had grown to little protection and may even damage the On taking his new role, Jonathan said: no doubt that he’ll be very successful as subject being framed longer term. Also, “Arqadia has incredible brand heritage, Managing Director and take the company ridiculous proportions and needed to be reinforced by a team of highly committed in new and exciting directions in the dealt with. unless what is being framed is a standard size, then the frame is unlikely to be and talented individuals. I am thrilled to coming years.” For a few years framing was my hobby; I correctly proportioned. did work for myself, friends and family and really enjoyed it. I had a 25 year career in Winning the scholarship for me means a FROM ONE GOOD CAUSE TO ANOTHER the outdoor recreation sector and when great deal and I am delighted to have been Framer Nicole Wall who, with her down and several van loads of remaining the opportunity for voluntary redundancy selected. It gives me an exciting opportunity husband Ian, runs We Frame It in stock was donated to R Community, a came up I jumped at it, wanting a change to consolidate what I know and add new Southampton was approached by a local local, not-for-profit organisation that of direction and new challenges. In 2015, I, skills and knowledge into the mix and to offers opportunities for adults with logistics company to frame a valuable, took the plunge and invested in professional be tested on this in the FATG GCF(APF) signed England rugby shirt that was to learning difficulties, mental health issues framing equipment and did further training. exam. It will give me a chance to prove be donated to a local charity auction. and dementia. From there, my business Jo Ronald Artisan myself as a framer and come away with a R Community then contacted local Nicole was happy to help and used Framing was born. clear “benchmark” for customers about Arqadia’s deep rebate black moulding to framers to see if they’d be interested the level of craftsmanship, knowledge and make a shadow box frame with spacer in buying some of this stock in order Framing appeals to me because it’s a standards they can expect from me. I like to raise money for the charity. Nicole and window mount to house the shirt. fantastic mix of technical and creative to think that I already offer high standards answered the advert and purchased As Nicole herself says, it wasn’t a fancy skills. There is so much more to it than of work, but gaining this accreditation will a selection of mouldings and spacer job but it met the brief for an auction four pieces of wood, some mountboard, a give assurance to prospective customers. I lengths and it was these that she used donation. back and some glass. It’s a craft that you for the rugby shirt. applied because I want to be the “real deal” However, this story has a pleasing final can take as far as you like, as there are so – there are a lot of framers out there, and A case of one very good cause leading twist as Nicole had brought the moulding many specialised areas you can go into. I I want to be one of the accredited ones. to another. she used for this job from a local charity. thrive on learning and developing my skills Gaining the GCF(APF) will also open the A framing shop in Portsmouth had closed www.weframeit.biz and knowledge, so I’m confident that it will door for me to be able to work towards keep me interested and occupied for the advanced accreditations through the Guild PRINTS OF A PAINTING CREATED BY rest of my career.