Advocacy for Resource Mobilization (ARM) for Malaria Guide May 2015 ACKNOWLEDGEMENTS The Roll Back Malaria Partnership Malaria Advocacy Working Group (MAWG) with Johns Hopkins Bloomberg School of PuBlic Health, Center for Communication Programs (JHU.CCP) would like to acknowledge Angela Munteanu and Kathryn Bertram for authoring this report with support from Claudia Vondrasek and editing services from Carol Hooks. This guide would not have Been possiBle without the support from the Bill and Melinda Gates Foundation through the Voices for a Malaria Free Future program of JHU.CCP and the United States Agency for International Development (USAID) via the Networks program of JHU.CCP. In addition, we sincerely appreciate our pretesting partners in Sierra Leone, most notaBly GloBal Fund (GF) Country Coordinating Mechanism (CCM) Chair Reverend Alimamy KargBo of the Interreligious Council of Sierra Leone, GF CCM Program Director Claudia Shilumani of Catholic Relief Services, and National Malaria Control Program Manager, Dr. Samuel Smith. We would also like to thank all RBM MAWG members for their contributions, including Jessica Rockwood, International PuBlic Health Advisors; Lisa Goldman-Van Nostrand, Sumitomo Chemical; Meg De Ronghe, PATH; Yacine DjiBo, Speak Up Africa; Alex Hulme, Malaria Consortium; Zsofia Szilagyi, WHO; Trey Watkins, RBM Secretariat; Wendy McWeeny, UN Special Envoy’s Office for financing the Health MDGs and for Malaria (UNSEO); Erika Larson, Malaria Elimination Initiative (MEI); Alexandra Fullem, PATH; and Andrea Stewart, Worldwide Antimalarial Resistance Network (WWARN) as well as Robert Ainslie, JHU.CCP and the RBM Communication Communities of Practice (CCoP). Finally, we would like to thank the RBM Harmonization Working Group, the RBM Sub-Regional Networks and National Malaria Control Programs in endemic countries, without which advocates would not have access to critical data and support to move their advocacy forward. ARM GUIDE 1 TABLE OF CONTENTS ACKNOWLEDGEMENTS .............................................................................................................. 1 ACRONYMS ....................................................................................................................................... 4 PURPOSE OF THIS GUIDE .......................................................................................................... 6 GLOBAL MALARIA LANDSCAPE .............................................................................................. 7 A. Malaria Burden .......................................................................................................................... 7 B. Malaria and Development ..................................................................................................... 9 C. Defining Malaria as a Human Right ................................................................................ 10 D. Malaria Advocacy Model .................................................................................................... 11 STAGE 1. ANALYZING THE SITUATION ............................................................................ 13 A. Analyzing the Gaps ................................................................................................................ 13 B. Using the Evidence ................................................................................................................ 13 C. Using Problem and Solution Trees ................................................................................. 17 D. Mapping Stakeholders and Targets ............................................................................... 21 E. Financing Mechanisms ........................................................................................................ 28 F. Assessing your Advocacy Priorities ............................................................................... 35 STAGE 2. BUILDING RELATIONSHIPS ............................................................................... 38 A. Value of Partnerships ........................................................................................................... 38 B. Partnership Development Cycle ...................................................................................... 38 C. Engaging the Private Sector .............................................................................................. 44 D. Working with Regional and National Partners ......................................................... 50 STAGE 3. MAKING THE MALARIA ADVOCACY CASE .................................................. 52 A. Developing Advocacy Messages ...................................................................................... 52 B. Using Your Messages ............................................................................................................ 53 C. Key Opportunities to Convey Your Messages ............................................................ 58 D. Generating Media .................................................................................................................. 61 STAGE 4. MONITORING AND EVALUATION ................................................................... 65 A. Useful Definitions .................................................................................................................. 65 B. Guidelines .................................................................................................................................. 66 C. Measuring Success ................................................................................................................. 67 D. M&E Planning Tools ............................................................................................................. 68 ARM GUIDE 2 STAGE 5. BUILDING SUSTAINABILITY .............................................................................. 71 A. Branding .................................................................................................................................... 71 B. Knowledge Management .................................................................................................... 72 TABLE OF ARM RESOURCES .................................................................................................. 74 Appendix A. ARM STRATEGY TEMPLATES ..................................................................... 82 TOOL 1. Additional Data Sources for Advocacy ............................................................. 82 TOOL 2. Accountability Mapping ......................................................................................... 83 TOOL 3a. Country-Specific Malaria Stakeholders ......................................................... 84 TOOL 3b. Malaria Stakeholder Influence .......................................................................... 85 TOOL 4. Malaria Advocacy Assessment ............................................................................ 86 TOOL 5. Partnership Asset Mapping .................................................................................. 91 TOOL 6. Advocacy Messages for Target Audiences ...................................................... 92 TOOL 7. M&E Indicators for Advocacy .............................................................................. 93 TOOL 8. Outcomes Journal Template ................................................................................. 94 Appendix B. Economic Impact of Malaria ........................................................................ 95 Appendix C. Sample Press Release ...................................................................................... 97 Appendix D. Sample Op-Ed ..................................................................................................... 98 Appendix E. Guidance on Advocacy Coalition Building ........................................... 100 ARM GUIDE 3 ACRONYMS ACTs Artemisinin-based Combination Therapies ADB Asian Development Bank AfDB African Development Bank ALMA African Leaders Malaria Alliance APLMA Asia Pacific Leaders Malaria Alliance ARM Advocacy Resource Mobilization for malaria BCC Behavior change communication CARN Central Africa Roll Back Malaria Network CAS Country Assistance Strategy CCM Country Coordinating Mechanism (Global Fund) CEO Chief Executive Officer CHAI Clinton Health Access Initiative CRC Convention on the Rights of the Child CSO Civil society organization DFID Department for International Development (United Kingdom) DHS Demographic and Health Surveys EARN East Africa Roll Back Malaria Network GMAP GloBal Malaria Action Plan HWG RBM Harmonization Working Group ICT Internet Communication Technology IDA International Development Association (World Bank) ILO International Labour Organization IRS Indoor Residual Spraying IsDB Islamic Development Bank ITN Insecticide-treated net JHU.CCP Johns Hopkins Bloomberg School of PuBlic Health, Center for Communication Programs KAP Key Affected Populations LLIN Long Lasting Insecticide Treated Net MAWG RBM Malaria Advocacy Working Group MCEI Malaria Control Effort Index MDG Millennium Development Goal MICS Multiple Indicator Cluster Surveys MIS Malaria Indicator Surveys MOF Ministry of Finance ARM GUIDE 4 MOH Ministry of Health MP Member of Parliament NFM New Funding Model (Global Fund) NGO Nongovernmental organization NMCP National Malaria Control Program (within each malaria endemic country) OIC Organization of Islamic Cooperation PGH Pledge Guarantee for Health PMI President’s Malaria Initiative