HOW TO USE AMPFLUENCE'S 2020 SOCIAL MEDIA CONTENT CALENDAR Step 1 Before using your 2020 Ampfluence Content Calendar be sure to review our 2020 Tactical Content Plan included in your download. Step 2 Each tab listed below contains content ideas for each day of the month. If a link is included in a cell the link will either direct you to a caption that you can copy & paste or an example of the suggestion to aid you in crafting a captivating post for your audience. Step 3 Suggested image links are provided for every copy and paste caption. Linked images are royalty free stock photos. You can use the photos as is or customize them based on your preference. Alternatively, we've also included theme templates in your zip file that you can customize to fit your content needs. Step 4 Holiday images are included in your download file. The files are named holiday-images. You can use these photos as is or modify the to suit your specific need / brand style. Step 5 Suggested themes are also included in each tab to help guide yourself or your team during the content creation process. Calendar Key The Symbol "+" means a designed image is available (image packs are available in the download file) The Symbol "*" means captions and image suggestions are available #hashtags link to an Instagram hashtag explore page (not visible in printed version) bold text in red - > "Ask " direct the overall strategy of the post Note: Strategy direction is simply ideas to create a tactical plan for social posting. You can and should adjust strategy based on your specific performance indicators JANUARY 2020 Sunday Monday Tuesday Wednesday Thursday Friday Saturday JANUARY THEMES 1 2 3 4 Getting Healthy New Years Posts 2019 Recap New Years Trivia Share Lifestyle Choices Holiday Greetings+ Share Highlights Pick 3 Goals Use Questions Sticker Self Care Advice #NewYearsDay #ScienceFictionDay #FestivalofSleepDay #NationalTriviaDay “Fresh” Content Engage Inclusion Ask Entertain Relaxation 5 6 7 8 9 10 11 Inspire Share thoughts on What makes you Traffic Post Ask A Question Share Your Opinion Fun Fact Gratitude Share New Year Resolutions Rejuvination* different Call To Action Did you know xyz Authority Maker Industry Related* Say Ty for XYZ* Best of 2019 Ask Behind the Scenes Drive Traffic Product Benefit Educate Entertain Community 2020 Bucklist ( See Questions Tab ) ( See Monday Tab) ( See Saturday Tab ) New Year New You 12 13 14 15 16 17 18 Weekly Share goals Share a Desk Pic Share Employee Pics Community Ask your audience Weekend Reflection* for the week or Clever Organization Quote wearing hats! Motivation+ how you can help them Vibes* Engage #NationalStickerDay #NationalCleanOffYourDeskDay #NationalHatDay Motivation ( See Quote Tab ) #GetToKnowYourCustomersDay Behind The Scenes ( See Sunday Tab ) Ask Entertain Behind the Scenes Entertain Drive Traffic ( See Saturday Tab ) 19 20 21 22 23 24 25 Curated Post Share fun Social Responsibility Share a product Reasons to ❤ Pie Share a brand or Weekend Favorite Gif Penguin Related Pic Share Philosophy+ Benefit Tie in your product influencer story Vibes* #NationalPopcornDay #PenguinAwarenessDay #MLKDay #BrandHashtag #NationalPieDay #NationalPeanutButterDay Community Leverage Entertain Educate Product Benefit Ask Drive Traffic ( See Saturday Tab ) 26 27 28 29 30 31 Share relationship Share your favorite Share a fun culture pic Share educational Community Last Day of the Month motivation delicious memory #FunAtWorkDay Product / Niche Tips Motivation* Recap / FOMO offer #SpousesDay #ChocolateCakeDay #CMAD #NationalPuzzleDay Motivation ( See Quote Tab ) #BackwardDay Ask Leverage Behind the Scenes Educate Entertain Drive Traffic Notes: FEBRUARY 2020 Sunday Monday Tuesday Wednesday Thursday Friday Saturday February Themes 1 Highlight your Spread the love monthly theme Friendship Entertain Hearts #brandhashtag X Days of Love 2 3 4 5 6 7 8 Share a fun Share the "Making of" Highlight an What makes Educate Others Motivation Motivation Groundhog Day Pic Your product or service Offer (Deal / Freebie)* you different (USP) about your niche Quotes* Quotes* #GroundHogDay Behind the Scenes Drive Traffic Product Benefit Educate Entertain Community Leverage See Calls to Action Tab See Motivation / Quotes See Motivation / Quotes 9 10 11 12 13 14 15 This / That Question* It's almost VDay Feature a Last minute Fun VDay See Niche Trending Spark Conversation Feature Product / Service unique offer gift picque. FOMO Fact+ Captions* Topic Question* Ask Behind the Scenes Drive Traffic Product Benefit #ValentinesDay Entertain Ask See Questions Tab See Calls to Action Tab Educate See Niche Tabs 16 17 18 19 20 21 22 Share Product Share Fun Fact Feature a top Share a UGC Did you know See Niche Keep in light or Personal Experience On President's Day+ performing product Regram Content post Captions* Weekend Post* Behind the Scenes #PresidentsDay Drive Traffic Product Benefit Educate Entertain Community Leverage See Calls to Action Tab See Niche Tabs See Saturday Tab 23 24 25 26 27 28 29 Fill in the ____ Blank , re: your niche* Ask See Questions Tab Notes: MARCH 2020 Sunday Monday Tuesday Wednesday Thursday Friday Saturday March Themes 1 2 3 4 5 6 7 Tell the world Promote Literacy Join the conversation Feature What's Hot Highlight Motivation Feature your Spring is in the air You ❤ Your Staff Your team reading Share a wildlife photo Incorporate Grammar Monthly Theme Quotes* Podcast / Livestream Spring Colors Leverage Behind the Scenes Drive Traffic Product Benefit Educate Entertain Educate Planning Your Garden #EmployeeAppreciationDay #ReadAcrossAmerica #WorldWildlifeDay #NationalGrammarDay See Motivation / Quotes #NationalBeHeardDay Spring Cleaning 8 9 10 11 12 13 14 Agree or Share how your Highlight an Tell people why Share a popular Share a funny Fun Fact about Disagree Question product is made Offer (Deal / Freebie)* your product is great Girl Scout Quote Personal / Brand Moment Potato Chips Ask Behind the Scenes Drive Traffic Product Benefit Leverage Entertain Leverage #DaylightSavings See Calls To Action #NationalNappingDay #NationalGirlScoutDay See Niche Captions #NationalPotatoChipDay 15 16 17 18 19 20 21 Highlight Sleep Talk about spring Share UGC Be Playful Share a funny Motivation Share an opinion Share culture or cleaning Link to the product share a trending related Brand / Personal Quotes* Agree or Disagree personal philosophy mentioned awkward moment Story (Happy Quote) (Be Poetic) Leverage Behind the Scenes Drive Traffic Leverage Educate Entertain Ask #WorldSleepDay #FreedomofInformationDay See Calls To Action #AwkwardMoments #NationalLetsLaughDay #InternationalDayofHappiness #WorldPoetryDay 22 23 24 25 26 27 28 Ask me anything Be Festive Talk about your Motivation Perfect time to Share your purpose Motivation Engage Your audience St. Packtrick's Day+ top selling item Quotes* highlight a purple or mission Quotes* Incorporate Spring product Ask Leverage Drive Traffic Entertain Product Benefit Educate Community See Questions Tab #StPatricksDay See Motivation / Quotes / Niche #PurpleDay See Motivation / Quotes 29 30 31 Be Festive End of Month Near Talk about product St. Packtrick's Day+ Highlight Last or service features Minute Deals Leverage Drive Traffic Product Benefit See Sunday Tab #EarthHour #TDOV Notes: APRIL 2020 Sunday Monday Tuesday Wednesday Thursday Friday Saturday April Themes 1 2 3 4 April Fool's Day+ Fill in the ____ Blank ... Share a colorful post about your Conduct an entertaining poll. Be funny and This is a great opportunity product or story in honor E.g. Ask your audience incorporate your product to incorporate Autism. of Find a Rainbow day. what spring colors or service. are their favorite. Spring is in the air Spring Colors Educate Ask Product Benefit Entertain Planning Your Garden #AprilFoolsDay #AutismAwarenessDay #FindaRainbowDay Tailor the question to your niche Spring Cleaning 5 6 7 8 9 10 11 Ask me anything. Be Festive and Embrace the Talk about your Share the top 3 things on Share your thoughts on Share your purpose or Share a fun post about This post is meant to Luck of the Irish top selling item. If possilble your list to complete / launch / Equal Pay or your company's mission through a story. your personal or engage your audience. St. Packtrick's Day+ incorporate the leveage hashtag love this month. philosophy on this issue. This gives your audience office pets Cats are below. an opportunityall the rage to on the web, btw! connect with you. Ask Leverage Drive Traffic Entertain Product Benefit Educate Community See Questions Tab #WorldHealthDay #EqualPayDay #NationalSiblingsDay #NationalPetDay 9 10 11 12 13 14 15 Ask your followers Share a Thank your audience! Reintroduce yourself! Tell people what makes Share a Ask for recommendations how they spend Sunday. Ask motivational quote Share a 3 day discount or Don't foret you are always you different from behind the scenes look for a non-competive service. them to tag their favorite to keep your community deal specifically for gaining new followers. other influencers or for #Friday! (Have them tag the #SundayVibes accounts in the engaged.* social. companies. companies in comments) comments. Ask Entertain Drive Traffic Product Benefit Educate Behind The Scenes Ask See Sunday Tab See Friday Tab 16 17 18 19 20 21 22 Regram a popular Highlight your staff expertise. Share appreciation for Tell people about your Share a tip to help Share a Do a New Month Theme curated post from your Share a high-value tip your existing clients product or service. your audience either