BreakfastBreakfast isis thethe FastestFastest GrowingGrowing DaypartDaypart Forecast of US Restaurant Breakfast Sales1 65 Best case (billions) $82.5 60 Mintel forecast (billions) $60.4 Worst Case (billions) $58.3 55 ($ billions) 50 45 Confi dence intervals Total Sales Total 40 95% 90% 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 70% Est. Actual Forecast The Trends Are Clear: • • Breakfast all day1 is the fastest growing daypart2. The Pinnacle Food Service Guarantee Add Pinnacle Food Service breakfast items to your lunch and/or dinner menu, and you’ll: ➨ Increase traffic ➨ Attract new customers ➨ Increase profits We guarantee it – or breakfast is on us!3 1 Mintel Group, “Breakfast Trends at Home and Away: The Morning Meal at Any Time”, September 2015 2 The NPD Group, “Classic Breakfast Fare Ride the Wave of Breakfast Visit Growth at Foodservice”, October 2015 3 One free case of Aunt Jemima®, Lender’s®, Log Cabin®, or Mrs. Butterworth’s® product. Breakfast Anytime Program Elements Here are all the tools you’ll need to serve Breakfast Anytime! • Menu Idea Guide – Recipes and menu ideas for breakfast and beyond. Menu Contest Get Creative and Get Rewarded - Enter the Breakfast Anytime Menu Contest! Menu Contest Grand • – Share your menu ideas and Prize $1,000 for You AND Peaches & Cream $1,000 for Your Local Food Bank! Stuffed French Toast* PLUS: 15 MORE CHANCES TO WIN! get a free case of product just for entering. 3 WINNERS FROM EACH OF 5 REGIONS – 1ST PRIZE: $500, 2ND PRIZE: $300, 3RD PRIZE: $200 See website for region map. You could win up to $1000 for you PLUS Submission Period: January 1 – December 31, 2017 Entering is just 3 easy steps: Scriracha Maple $1000 for your local food bank! 1. Create a new menu item ® French Toast Sticks* – using Aunt Jemima or Mrs. Butterworth’s® frozen breakfast products or Lender’s® bagelsGet as a keyDouble ingredient (remember to take a picture). 2. Menu your creation – add to your lunch or dinner menu, Foodserviceor serve as a special. 3. Enter the contest ProPoints – by filling® out the form on the reverse, and receive a FREE case of product!! Go to www.pinnaclebreakfastanytime.com for full contest details. Bahn Mi Bagel Sandwich* *See more winning Breakfast Anytime recipe ideas at foodservice.pinnaclefoods.com. Get Double Get DOUBLE Foodservice ProPoints you purchase products from more than one ® Pinnacle Food Service product category! when • Menu Branding Allowance Program – Get $150 back when you feature Promotion Period: January 1, 2017 – December 31, 2017 LogFoodservice Cabin® or Mrs. Butterworth’s ® syrup on your printed menu. Qualifying Product Categories: ® • Aunt Jemima ® or Mrs. Butterworth’s • Lender’s ® ® Bagels Frozen Breakfast Products • ProPoints ! Log Cabin® or Mrs. Butterworth’s ® Promotion Details: syrups • Purchase eligible Pinnacle products from 1 product category: earn base Foodservice ProPoints 2017 Syrup • Purchase eligible Pinnacle products® from MULTIPLE product categories: earn DOUBLE Foodservice ProPointsBranding Program ® See reverse for additional program information. For a list of eligible! Pinnacle products, go to www.FoodserviceProPoints.com. ® Your breakfast creations deserve to be Visit www.pinnaclebreakfastanytime.com topped to off access with America’s favorite syrups. • Earn Double Foodservice ProPoints – Earn DOUBLE Breakfast Anytime program details, promotions, POINTS when you buy from more than one Pinnacle and much more! Feature the Log Cabin® or Mrs. Butterworth’s® syrups brand logo on your printed menu, purchase product category! at least 5 cases of syrup, and receive $150.00! Program Period: January 1 – December 31, 2017 ® * Get DOUBLE Foodservice ProPoints when Why branding matters: We proudly serve syrup! ✓ Brands outlive products. you purchase products from more than one ✓ Brands convey a uniform quality, credibility and experience. Pinnacle Food Service product category! ✓ Brands are valuable. 2017 It’s a new year! Satisfy your customers’ day breakfast cravings all day long.friday satur wednesday thursday Online Calendar Submission details and full program tuesday sunday monday • – Discover holiday and Promotion Period: Januaryjanuary 1, 2017 – December 31, 2017 terms & conditions on reverse. 234567 1 New Year’s Day seasonal menu suggestions along with *Forbes CMO network, May 27, 2012 www.pinnaclebreakfastanytime.com 14 13 12 11 10 eek 89 National Pizza W Try Fruit Tart Pizza Celebrate with Bagelsg Serve Mexican Pizza PizzPizzaa Bagels Sandwiches all-day breakfast menu ideas and 21 20 19 18 17 16 National Cheese 15 Lover’s Day Martin Luther Try French Toast . Day promotion reminders. King, Jr Grilled Cheese 28 2277 26 25 National 24 23 Blueberry 22 Pancake Day Feature Blueberry HaHandcakesnd 31 30 Qualifying Product Categories: 29 ® ® • Aunt Jemima or Mrs. Butterworth’s Frozen Breakfast.pinnaclebreakfastanytime.com Products for more menu ideas and promotions. Visit our online calendar at www French Toast Melt made with ® Toast Aunt Jemima French • Lender’s® Bagels • Log Cabin® or Mrs. Butterworth’s® syrups Promotion Details: • Purchase eligible Pinnacle products from 1 product category: earn base FoodserviceVisit ProPoints www.pinnaclebreakfastanytime.com® to access the online calendar, • Purchase eligible Pinnacle products from MULTIPLEprogram product details, submission forms, and much more! categories: earn DOUBLE Foodservice ProPoints®! See reverse for additional program information. For a list of eligible Pinnacle products, go to www.FoodserviceProPoints.com. Visit www.pinnaclebreakfastanytime.com© 2016 Pinnacle Foods Group LLC to access FSP-1215_BA-Program-1116 Aunt Jemima® is a registered trademark of The Quaker Oats Company and is used under license. Breakfast Anytime program details, promotions, and much more!.