Lesson 6.8: Out-of- Industry Examples Topic 1 –Technology Sector James Coghill 2 Out-of-Industry Analysis: Executive Summary Google “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” What it offers? How is it different? Founding Team Tech Deployed • Internet related • Most visited website in services and products the world, the business • Founders: Larry Page Full List of Google inc: started with search, and Sergey Brin Products here • Online Advertising tech now has 7 products • CEO : Sundar Pichai • Search Engine with 1 billion users • CFO: Ruth Porat • Cloud Computing • Uses insight to be • Software (Gmail/Maps) helpful, assistive to • Hardware (Android) users and improve the • Youtube lives of as many as possible Funding, revenue, client & scale • Founded in 1998 by Larry Page and Sergey Brin What to look out for • Market Cap of $957 Billion • Competition • Employees 114,096 • Tech Lash? • Part of Alphabet Inc, which includes Google’s • Coronavirus Impact? Other Bets + Investments • New Technologies • One of Big Four Tech Companies inc. Amazon, Microsoft And Apple Further info About Us - Google Sundar Pichai @ Davos Sergey & Larry - Fireside Chat How an Internet Search Engine Reshaped the World Sundar Pichai Wired Interview 3 Google: Video “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” www.google.com/about Title Parisian Love TDI viewing Tip: Heartwarming story about how an American finds love in Paris using Google Duration: 0:52 Video Link 4 Video Source : YouTube Product information: Search Google “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” 5 Product information: Youtube Google “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” Personalised Advertising 6 Product information: Cloud Google “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” 7 So what for Insurance? Google “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” So what for insurance ? • Great example of using data at scale to understand your customer • Ability to understand the user and utilise data and insights to make their experience better • Many applications across Insurance • Whether it be for digital marketing, cloud or hardware. • Cloud business grew out of the first (Search) - what other applications are there in Insurance? • Transformational in terms of Workplace (Wellbeing, Food, Hiring Process, Meetings, Team) • What could an insurer learn? • Importance of putting the user (and their experience) at the heart of their business • Technology first - it’s at the heart of everything Google does, as are data and insight • Fail Fast - Google has had many failures but is willing to try innovate (10X thinking + Alphabet structure) 8 Questions for discussion Google “Our Mission is to Organize the World’s Information and Make it Universally Accessible and Useful” Possible discussion points for Weekly Clinic / Things to think about • What areas of Insurance are ripe for technological disruption? • How can Insurers leverage the many Google Services (eg Search for driving Leads, Youtube for Awareness or Cloud for digital transformation?) • What are some of the areas in which Google is being challenged (Regulation, Competition, Privacy Concerns?) • Do you see as a competitor to Insurers or a partner? 9 Malini Nagaria 10 Out-of-Industry Analysis: Executive Summary Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience What it offers? How is it different? Founding Team Tech Deployed • Free open-source web • Consumers in control browser that blocks ads • Faster load times & • Brendan Eich – Founder • Machine Learning and website trackers smooth browsing & CEO • Blockchain • Loads pages 3x to 6x experience • Brian Bondy – Founder faster • Personal data is kept & CTO • Uses its own private • Yan Zhu – CIO cryptocurrency (BAT), • Reward-based • Ben Livshits – Chief for rewarding users to • Saves data on your Scientist reimburse the sites they mobile plan by not like loading ads Funding, revenue, client & scale • Founded in 2015 by 2x former Mozilla Foundation What to look out for Executives • User growth – will they follow standard user adoption • 4x funding rounds since 2015 totaling US$42m curve? • As of June-20 Brave had 15 million monthly active • New features / products, e.g. encrypted video calls? users and 5 million daily active users , a 125% • Will they lure in the big Brands? increase from previous year • Brave Ads launched 1,530 campaigns since their launch in 2019 Further info Brave website 12 minute TED Talk with Brendan Eich Blockchain Based Digital Advertising – Whitepaper The Brave Model 11 Privacy – at the heart of Brave Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience Title Privacy: Brave Browser TDI viewing Tip: Explaining how Brave works and how privacy is core to its proposition Duration: 1:19 Video Link 12 Video Source : YouTube Product information Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience 1. Brave Browser 2. Brave Rewards 3. Brave Ads 13 Great UX and transparency Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience 14 Great UX – a comparison Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience Standard Chrome Browser – ads Brave Browser – clean and no ads 15 But not without challenges Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience Reputational risk relevant for small players as well A long way to go to catch up with the dominant browsers! 16 So what for Insurance Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience So what for insurance ? • Great example of taking a well-established and accepted model and turning it on its head • Fundamentally changes the user experience by putting customers in control • Shifts the traditional advertising model and makes it more more ethical • Clear what they stand for and that resonates through everything they do • Customer privacy is at the heart of their mission • What could an insurer learn? • Importance of putting user/customer concerns at the heart of the product proposition • Importance of customer privacy – what does that mean for insurers’ use of customer data? • How can the insurance proposition be more transparent & ethical e.g. “Why do my premiums go up each year?” 17 Questions for discussion Brave Re-inventing how the web works by giving users a safer, faster “Faster. Safer. Ad Free” and better browsing experience Possible discussion points for Weekly Clinic / Things to think about • How could an insurer turn the insurance model ‘on its head’? • Should insurers be advertising on the Brave platform? • How could insurers give customers more control? • What are the pro’s and con’s for insurers of the trend of consumers taking more control of their data? • Are there existing insurance models / companies that have components of the Brave model e.g. rewards based, ethical & transparent, customer-centric? 18.