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CONSULTING | DESIGN | ENGINEERING | MANUFACTURE | SERVICE | OPERATING Head office:"VTUSJBtBranch offices:$IJOBt*UBMZt+BQBOt3VTTJBt6"&($$$PVOUSJFTt64"$BOBEB XXXUIFSNBSJVNDPN editor’s letter Time to engage with governments ews that the government of the Maldives had We could learn a instructed spas on the islands to close (see p16) valuable lesson from sentN shock waves through the industry operators in the when it was announced recently. Maldives President Mohamed airline industry who’ve Nasheed attributed the ban to lobbying become past masters by an opposition party, saying: “Th e at leveraging their government has decided to close all massage parlors and spas, following infl uence commercially an opposition-led religious protest last to negotiate terms week calling for their closure.” Opposition leader Maumoon Abdul with governments, Gayoom said the move was aimed at cities and businesses harming spa businesses owned by rivals, claiming: “We wanted massage clinics closed to prevent prostitution [but] Nasheed is misusing the demands to take revenge by imposing when a new route opens up which involves carrying hoards the ban on resorts owned by opposition members.” of new customers to a destination, the airlines involved have Although the ban was subsequently lift ed pending a review, negotiated themselves the very best deal possible. the very fact that something like this can happen out of the Th e episode of the Maldives ban should act as a catalyst for blue came as a shock to both investors and operators. the industry and prompt us to commission research which Tourism is worth us$1.5bn (€1.1bn, £1bn) to the Maldives and proves the economic value of the spa industry to world makes up 30 per cent of GDP and the announcement is bound tourism and to set up the necessary lobbying infrastructure to to have a damaging impact on the islands’ tourism industry. enable us to speak on a peer-to-peer basis with governments Th e episode has highlighted several critical issues. Th e fi rst and other key stakeholders to sell the case for our industry. is the important but oft en underestimated role spas play in With so many parts of the world in turmoil which drawing high-spending customers to resorts and the second involve clashes of ideology, spas are vulnerable to is the industry’s lack of coherence when it comes to high-level threats of this nature. Being clear about both health and lobbying and proving its economic value strategically. economic benefi ts and then being united it getting these We could learn a valuable lesson from operators in the points across in a clear and culturally sensitive way is airline industry who’ve become past masters at leveraging vital if our industry is to avoid further disruption. their infl uence commercially by negotiating terms with governments, cities and local businesses. You can be sure that Liz Terry, editor twitter: @elizterry the leisure media company publishes contact us Spa Business magazine, Leisure Media, spa business SPORTS Attractions 1^^\X]V1PZd management Portmill House, Portmill Lane, 1TWX]ScWTbRT]TbPc MANAGEMENT CWT?T]X]bd[P7^cT[b masterplanning Q\l^dX SANDIE DAWE E@:BM8IE<P SOCHI 2014 DfjX`Z Dlj\ld SIR KEITH MILLS KICKSTARTER Hitchin, Hertfordshire, SG5 1DJ, UK on the progress made towards London 2012 legacy promises Service with style Tel: +44 (0)1462 431385 RUGBY SKATEBOARDING LEAGUE <X]Xbcah^UFPgX]V JK8IKFLIJ The Marlowe HIGH LINE @JK?<=FI:<JKIFE>N@K? ;@JE<PJE<N*;8KKI8:K@FE6 New York’s 1930s rail A national league structure that became Email: [email protected] beckons for Taekwondo miles of green space The Basketball Arena's 8[c\iGcXe\kXi`ld D\\kk_\:<Fj all set for the Olympic Talise Ottoman Spa handball fi nal The art of streamlining treatment menus for profit www.spabusiness.com Twitter: @spabusinessmag subscribe online: www.leisuresubs.com Facebook.com/spabusiness SPA BUSINESS 1 2012 ©Cybertrek 2012 Read Spa Business online spabusiness.com / digital 5 Look after No. AWARD-WINNING SKINCARE We are really proud to have won over 50 beauty awards in 2011 and let the No.1 look after you. 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For further information, please call our Customer Care Team on +44 (0)117 316 1811 quoting reference Professional Beauty or email [email protected] in this issue Interview: Gary Henkin, president and founder, WTS International (p68) Talking to the top team at The Peninsula Hotels (p32) Cynthia Chua, the woman behind Ministry of Waxing (p40) 5|Editor’s letter: 26|Everyone’s talking about: 48|First-person: Time to engage Menu engineering Hot springs Chinese-style with governments Treatment menus have become too Lisa Starr tries out two hot spring Liz Terry on the valuable lessons to be long and complicated, but which spas – one catering to international learned from the Maldives spa ban therapies do you cut or keep? visitors and the other to the domestic Katie Barnes investigates market – in China’s Yunnan province 14|Letters Why spa operators should shop 32|Top team: 52|Opinion: Bath time around for deal site partners The Peninsula Hotels Lee David Stephens gives an insight Kath Hudson talks to key fi gures into a traditional Chinese bathhouse 16|News behind the leading Asian hotel chain and how Chinese people like to spa Maldives government spa ban; key about how they run their spas and fi gures released on US hotel spa exciting future plans 54| Sands of time market and the Middle Eastern spa Th e Oitavos hotel and spa on sector; Minor launches Avani brand 40|Profi le: Cynthia Chua Portugal’s Estoril coast is 90 years in Th e Singapore entrepreneur behind the making. Tom Walker pays a visit 24|News report: Tivoli to Ministry of Waxing and Browhaus strengthen ties with Banyan Tree has revolutionised personal 62|Mystery shopper: Th e Asian spa operator collaborates grooming worldwide. She talks to Talise Ottoman Spa, Dubai with a Portuguese hotel chain to Katie Barnes about the business of Daniella Russell goes undercover at expand in Europe and South America beauty and integration with spas one of the largest spas in Dubai 8 Read Spa Business online spabusiness.com / digital SPA BUSINESS 1 2012 ©Cybertrek 2012 spa business issue 1 2012 The Oitavos hotel and spa, Portugal (p54) Thermal bathing at Polynesian Spa in New Zealand (p76) Mystery shopping in Dubai (p62) 68|Interview: Gary Henkin 82|Tourism: Booming Baku Th e president and founder of WTS Terry Stevens reports on the International – the US-based spa Azerbaijan capital which has seen a management and consultancy fi rm surge of international hotel openings – talks to Rhianon Howells about in the past two years expanding globally 86|Fitness: 72|Ask an expert: Pilates – pure versus applied Crisis control We fi nd out how pilates is evolving Th e Arab Spring, the Japanese tsunami and bombings in Mumbai 91|Product focus: – what’s the best way of dealing with Uniforms & linen a crisis? We ask those who have fi rst- A showcase of spa uniform ;`[pflbefnk_XkpflZXe hand experience of the events collections and the latest in linen efni\Z\`m\X=I<<jlYjZi`gk`fe kfJgX9lj`e\jj`e`kje\n#^i\\e\i# 76|Pooling resources 94|Products gXg\i$]i\\#[`^`kXc]fidXk6 Th e Polynesian Spa in the geothermal New products and equipment :_Xe^\k_\nXppfli\X[ town of Rotorua in New Zealand JgX9lj`e\jjdX^Xq`e\ boasts 25 thermal pools and is one of 98|Research: Making headway the longest running attractions in the Fitness can help with migraine relief J@>ELGFEC@E<1 country.