2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2019 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD NO.OF AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE WINS (USD $ m) (USD $m) PlayStation Global, Corona Global, 1 5 DDB 39.8 Food Brand Company 37.3 5 Surf, Virgin Media Coca-Cola European Partners UK 2 1 Havas Worldwide Project, Opel Austria Automotive 19.0 19.0 25 Austria Project, Les Deux Denmark ACCOR HOTELS PARIS, MATTEL 3 49 Ogilvy 6.0 6.0 5 EMEA, POST OFFICE UK 4 160 The Martin Agency CarMax UK 5.0 5.0 1 5 8= R/GA LVMH UK, Siemens Global 4.0 4.0 2 6 3 Droga5 OnePlus UK, Harley Davidson 3.4 3.4 2 7 4 IBM iX Audi 3.0 3.0 1 Merlin Entertainments UK, 8= 6 TBWA Gatorade Global, Singapore Airlines 2.5 2.5 3 Global Virgin Holidays UK, Virgin Atlantic 8= 31 We are social 2.5 2.5 3 UK 10 7 Accenture Interactive Arla Global 2.4 2.4 1 The Department for International 11= 8= TMW Unlimited Trade UK, St Austell Brewery UK, 2.0 2.0 3 London North Eastern Railway UK 11= 17= Karmarama Auto Trader UK, Arla Global 2.0 2.0 2 11= 122 Iris Suzuki UK 2.0 2.0 1 11= 738 The & Partnership Toyota UK 2.0 2.0 1 15= 11= Deutsch Reebok Global 1.6 1.6 1 15= 11= Anomaly Johnnie Walker Global 1.6 1.6 1 15= - Ogilvy AccorHotels 1.6 1.6 1 TherapeuticsMD Annovera UK, 18= 13= McCann WorldGroup 1.5 1.5 2 Alzheimer's Society UK 18= 13= Wunderman Thompson Duracell Global 1.5 1.5 1 20 8= MullenLowe Group World of Tanks UK, Sennheiser UK 2.5 1.0 3 133.0 151 1 2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2019 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) SFR France, Credit Agricole France, 1 3 Havas Media Prima Assicurazioni Italia, Enedis 17.4 17.4 28 France, Skattestyrelsen Denmark Home Credit Bank Russia, Kari Kids 2 1 OMD Russia, Aeroflot Russia, SAMSUNG 13.3 Home Credit Bank Russia 12.4 69 Russia, Autovaz Russia Qatar Airlines Portugal, Estonian Genome Centre Estonia, Narva 3 2 PHD 10.6 10.6 88 College Estonia, Euratek (Skoda) Bulgaria, British Cycling UK Coca-Cola Russia, L'Aromatika Italy, 4 4 MediaCom 11.4 A&D Pharma Bulgaria 10.1 19 DFS UK, Direct Line Group UK MAIF France, Headspace Germany, 5 5 Mindshare Uniqlo Italy, Superdrug UK retained, 3.0 Iconix Netherlands 2.9 9 Red Bull UK Just Eat Global, Berglandmilch 6 - Universal McCann 2.2 2.2 8 Austria, Hella Austria 7 6 Crossmedia Etihad Airways 1.3 1.3 1 8 7 AKA Longleat Enterprises UK 1.0 1.0 3 9 18 Vizeum Capri Sun Europe 1.2 Sodastream 0.8 2 10 8 MediaHub Sennheiser Global 0.8 0.8 1 John Ayling & Battersea Dogs & Cats Home UK, 11 9 0.5 0.5 2 Associates World Animal Protection UK 12 10 Wavemaker Heathrow Airport UK 0.5 Metro Branding Norway 0.4 1 Øresundsbron Copenhagen, 13 11 Initiative UNILEVER /CYPRUS Greece, 1.5 02 Home Services France 0.3 13 TOTTIS_BINGO Greece 14 12 M/SIX London Business School UK 0.3 0.3 1 15 13 iProspect Edinburgh International Festival UK 0.3 0.3 1 16 14 Blue 449 Fulfil UK 0.3 0.2 1 17 15 Brainlabs Which? UK 0.2 0.2 1 Goodstuff 18 16 Which? UK 0.2 0.2 1 Communications 19 17 dentsu X Government Client 0.5 0.2 1 Edinburgh International Festival 20 20 Carat 0.3 Heathrow Airport -0.8 1 Festival 59.6 255 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI. 2.
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