Cover Page Research Report Place Survey 2008 Prepared for: Barrow-in-Furness Borough Council Place Survey 2008 Prepared for: Barrow-in-Furness Borough Council Prepared by: Jenna Allen (Associate Account Director – Head of Local Government Delivery Unit) August 2009 Produced by BMG Research © Bostock Marketing Group Ltd, 2009 www.bmgresearch.co.uk Project: 7135 Registered in England No. 2841970 Registered office: 7 Holt Court North Heneage Street West Aston Science Park Birmingham B7 4AX UK Tel: +44 (0) 121 3336006 UK VAT Registration No. 580 6606 32 Birmingham Chamber of Commerce Member No. B4626 Market Research Society Company Partner ESOMAR Member (The World Association of Research Professionals) British Quality Foundation Member Market Research Quality Standards Association (British Standards Institute) BS7911 for Market Research - Certificate No. FS76713 Investors in People Standard - Certificate No. WMQC 0614 Interviewer Quality Control Scheme (IQCS) Member Company Registered under the Data Protection Act - Registration No. Z5081943 The BMG Research logo is a trade mark of Bostock Marketing Group Ltd Place Survey 2008 Table of Contents 1 Context – CAA and the Place Survey ............................................................................. 8 1.1 Wider Context ......................................................................................................... 8 1.2 CAA and the Place Survey - Implications ................................................................ 8 1.3 The potential impact of the recession on the Place Survey ..................................... 9 2 Key Findings ................................................................................................................ 13 2.1 Background........................................................................................................... 13 2.2 Views on the local area ......................................................................................... 13 2.3 Local public services ............................................................................................. 13 2.4 Information ............................................................................................................ 14 2.5 Local decision making ........................................................................................... 15 2.6 Helping out ........................................................................................................... 15 2.7 Getting involved .................................................................................................... 15 2.8 Respect and cohesion .......................................................................................... 15 2.9 Community Safety................................................................................................. 16 2.10 Anti-Social Behaviour ............................................................................................ 16 2.11 Health ................................................................................................................... 17 3 Key Driver Analysis (KDA) ........................................................................................... 18 3.1 Introduction ........................................................................................................... 18 3.2 Methodology ......................................................................................................... 18 3.2.1 Factor Analysis .............................................................................................. 18 3.3 Method of Assessing Key Driver Importance......................................................... 19 3.4 Key Driver Analysis: Relative Importance of Factors ............................................. 19 3.5 The role of factor analysis ..................................................................................... 19 3.6 Factor Analysis: Cumbria Place Survey ................................................................ 20 3.6.1 The factors in the Cumbria Place Survey ....................................................... 20 3.7 Make-up and Interpretation of the 10 factors ......................................................... 21 3.7.1 Factor 1 – Satisfaction with Cultural Services ................................................ 22 3.7.2 Factor 2 – Anti-social behaviour ..................................................................... 22 3.7.3 Factor 3 – Keeping informed .......................................................................... 22 3.7.4 Factor 4 – Socially responsive ....................................................................... 23 3.7.5 Factor 5 – Health and other services ............................................................. 23 3.7.6 Factor 6 – Doorstep collections ...................................................................... 23 3.7.7 Factor 7 – Community Integration .................................................................. 23 3.7.8 Factor 8 – Police and local public service performance .................................. 24 3.7.9 Factor 9 – Local transport .............................................................................. 24 3.7.10 Factor 10 – Feelings of safety locally ............................................................. 24 3.7.11 Aspects not included in the Factor Analysis ................................................... 24 3.8 Key findings .......................................................................................................... 24 3.8.1 Factors impacting on satisfaction with the local area ...................................... 24 3.8.2 Factors impacting on satisfaction with the way the authority runs things ........ 25 3.9 Analysis of the main 10 Factors ............................................................................ 26 3.9.1 Satisfaction with the local area ....................................................................... 26 3.9.2 Satisfaction with the way the local authority runs things ................................. 28 3.10 Analysis of the 56 aspects / services..................................................................... 29 3.10.1 Satisfaction with the local area ....................................................................... 29 3.10.2 Overall satisfaction with the way the local authority run things ....................... 33 4 National Indicator (NI) Summary .................................................................................. 38 4.1 National indicators ................................................................................................ 38 4.2 Comparison with national NI averages .................................................................. 40 5 Introduction .................................................................................................................. 43 5.1 Background and method ....................................................................................... 43 5.2 Report contents .................................................................................................... 45 5.3 Data reporting ....................................................................................................... 45 6 Views on the local area ................................................................................................ 47 6.1 Local priorities ....................................................................................................... 47 6.1.1 Young people................................................................................................. 48 6.1.2 Older residents .............................................................................................. 48 6.1.3 Families ......................................................................................................... 48 6.1.4 Residents in social housing ............................................................................ 48 6.2 Areas in need of improvement .............................................................................. 50 6.2.1 Young people................................................................................................. 51 6.2.2 Older residents .............................................................................................. 51 6.2.3 Residents in social housing ............................................................................ 51 6.2.4 Road and pavement repairs ........................................................................... 56 6.2.5 Activities for teenagers ................................................................................... 58 Place Survey 2008 6.2.6 Clean streets.................................................................................................. 60 6.3 Overall satisfaction with the local area (NI5) ......................................................... 62 6.4 Neighbourhood belonging (NI2) ............................................................................ 66 6.5 Satisfaction with the home .................................................................................... 69 6.6 Satisfaction of people over 65 with both home and neighbourhood (NI 138) ......... 71 7 Local public services .................................................................................................... 72 7.1 Perceptions of local public services ...................................................................... 72 7.1.1 Working to make the area cleaner and greener ............................................