SPONSORSHIP MEDIA KIT CONNECT WITH THE MOST INFORMED, ENGAGED AND LOYAL IOWANS Embrace the Power of Public Radio IOWAPUBLICRADIO.ORG DISTINCTIVE PROGRAMMING, FIERCE LOYALTY IPR’s programming is unique and can’t be found elsewhere. This creates a strong connection with our audience -- these aren’t just listeners, these are PASSIONATE FANS of IPR. News Classical Studio One IOWA’S SOURCE TIMELESS CLASSICS PROVIDING THE BEST IN FOR NPR PROGRAMS AND NEW WORKS NEW MUSIC AND OLD including Morning Edition with an emphasis on CLASSICS, Studio One is and All Things Considered, Iowa’s great symphonies, Iowa’s Daily Soundtrack. Blues, and award-winning news orchestras and operas. IPR folk, indie, roots music and and talk from IPR’s news Classical provides musical more, and the only station team. Intelligent, insightful companionship providing a regular megaphone and respectful. and enlightenment. for Iowa bands and artists. IPR is one of our go-to resources for creating greater awareness of our concerts and programs. Their loyal listeners really do notice, and tend to patronize, the organizations and businesses that sponsor IPR. Bottom line: the IPR audience is an ideal audience for us. – Peter Stevenson, Civic Music Association in Des Moines COMPELLING RADIO DELIVERS AN ENGAGED AUDIENCE of listeners say Our sponsors benefit from theHALO EFFECT: they’ve taken the positive sentiment listeners have towards action in response businesses that support IPR. % to something 83 they’ve heard on public radio.1 of IPR listeners say they listen of listeners hold a more to IPR more than any other positive opinion of % station. These listeners tune % businesses that support 64 in to IPR for an average of their public radio 10.5 hours every week. 71 station.1 of Central Iowa IPR listeners are college of listeners prefer to % educated, compared to buy products/services 53 31% of the market overall. % from businesses that 70 support their public radio station.1 of Central Iowa IPR listeners have a household of listeners feel public income of $100k+, % radio sponsors are 38 compared to 29% of the more credible than market overall. % 56 commercial radio advertisers.1 IPR has 29,000 active members who IPR LISTENER AGES voluntarily donate and support their 12-24 25-34 35-44 45-54 55-64 65+ public radio station! 4% 9% 12% 13% 25% 36% 1 Lightspeed Research, March 2017 Education, income data from Scarborough R2 Aug ‘17-Aug ‘18 18+ DSM Metro Loyalty data from Nielsen Audio Spring 2018 Member data from Agilon One database Age data from Nielsen Audio, Sp ‘17-Sp ‘18 SIMPLE MESSAGING, POWERFUL RESULTS YOU DON’T NEED TO SHOUT to be heard on Iowa Public Radio. Our sponsor messages are direct, to-the-point and are written in a style that our listeners appreciate. Clutter- Unique Highly-Engaged It All Free Radio Messaging Audience Adds Up On average, we We will work with Engaging Iowa Public Radio’s air just TWO you to CRAFT programming sponsorship MINUTES A MESSAGE and music means program offers of sponsor THAT’S JUST LISTENERS PAY a SMART, announcements RIGHT for your ATTENTION. EFFECTIVE way each hour. business to reach an IDEAL AUDIENCE. Partnering with Iowa Public Radio has given Europa Cycle & Ski a broad recognition throughout Iowa. This recognition has provided Europa Cycle & Ski with enhanced growth and support. This growth has proven that investing in Iowa Public Radio will continue into the future! – Russ Clarke, Europa Cycle and Ski in Cedar Falls BOOST YOUR IMPACT BY GOING DIGITAL IPR’s robust digital offerings offer sponsors a powerful way to INCREASE THE IMPACT of their sponsorship. Email Newsletter Ads Desktop/Mobile Display Ads Podcast Sponsorship Streaming Audio Sponsorship THE POWER OF STATEWIDE WITH 24 BROADCAST STATIONS and a robust digital presence, IPR will tailor a schedule to help you reach customers in your local area or across Iowa and beyond. IPR West Stations IPR East Stations Digital NEWS/STUDIO ONE WEST NEWS/STUDIO ONE EAST IOWAPUBLICRADIO.ORG WOI 90.1-FM Ames/Des Moines KUNI 90.9-FM Waterloo/Cedar DESKTOP KNSK 91.1-FM Ft. Dodge Falls/Cedar Rapids/Iowa City 212,000+ monthly pageviews KNSC 90.7-FM Carroll KUNI 95.3-FM Iowa City 62,000+ monthly unique users KNSL 97.9-FM Lamoni KUNI 102.1/94.5-FM Davenport IOWAPUBLICRADIO.ORG KNSB 91.1-FM Bettendorf MOBILE NEWS WEST KNSY 89.7-FM Dubuque Over 68,000+ monthly pageviews WOI 640-AM Ames/Des Moines KNSM 91.5-FM Mason City/Clear Lake 47,000+ monthly unique users WOI 104.7-FM Ames KNSZ 89.1-FM Ottumwa STREAMING NEWS EAST CLASSICAL WEST 56,000+ monthly streaming sessions KICP 105.9-FM Des Moines WSUI 910-AM Iowa City/ ON-DEMAND AUDIO Cedar Rapids KICL 96.3-FM Des Moines 20,000+ monthly downloads KRNI 1010-AM Clear Lake/Mason City KICJ 88.9/97.7-FM Des Moines 8,000+users KICG 91.7-FM Ames/Boone CLASSICAL EAST EMAIL NEWSLETTER KSUI 91.7-FM Iowa City/ Connections member newsletter Cedar Rapids/Quad Cities (monthly) — 30,000 subscribers KHKE 89.5-FM Waterloo/ News Rundown newsletter Cedar Falls (weekly) — 30,000 subscribers KSUI 101.7-FM Dubuque KHKE 90.7-FM Mason City/Clear Lake KICW 91.1-FM Ottumwa Choose to air your announcements on just one station group, on all stations in a region (IPR West or East) or statewide. IOWA PUBLIC RADIO ENRICHES THE CULTURAL LIFE in Iowa through high quality news and cultural programming. SPONSORSHIP INQUIRIES Iowa Public Radio 2111 Grand Avenue, Suite 100 Des Moines, IA 50312 (515)-725-1706 [email protected].