ICESOS’18 International Conference on Economic and Social Studies REGIONAL ECONOMIC DEVELOPMENT Contemporary Trends in Tourism and Hospitality Industry in the Balkan Region BOOK OF ABSTRACTS 10-11 May, 2018 Sarajevo, Bosnia and Herzegovina icesos.ibu.edu.ba International Conference on Economic and Social Studies (ICESoS) 10 - 11May 2018 – Bosnia and Hercegovina / Sarajevo BOOK OF ABSTRACTS International Conference on Economic and Social Studies (ICESoS’18) “Regional Economic Development - Contemporary Trends in Tourism and Hospitality Industry in the Balkan Region”, May 10-11, 2018, Sarajevo, Bosnia and Herzegovina Publisher: International Burch University Editors: Merdžana OBRALIĆ & Vedran MILOJICA Conference Partners: International Burch University, Sarajevo, Bosnia and Herzegovina University of Tuzla, Faculty of Economics, Bosnia and Herzegovina Epoka University, Albania Ekonomski Fakultet Podgorica, Montenegro Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia Universitatea „1 Decembrie 1918″ din Alba Iulia, Romania University of Tourism and Management, Macedonia Panevropski univerzitet Apeiron – Banja Luka, Bosnia and Herzegovina University of Wroclaw, Poland DTP&Design: Dževad Bešlagić, International Burch University Printed by: International Burch University Circulation: 400 copies Place of Publication: Sarajevo Copyright: International Burch University, 2018 ISSN: 2303 - 4564 Reproduction of this Publication for Educational or other non-commercial purposes is authorized without prior permission from the copyright holder. Reproduction for resale or other commercial purposes prohibited without prior written permission of the copyright holder. Disclaimer: While every effort has been made to ensure the accuracy of the information, contained in this publication, Burch University will not assume liability for writing and any use made of the proceedings, and the presentation of the participating organizations concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. 2 International Conference on Economic and Social Studies (ICESoS) 10 - 11May 2018 – Bosnia and Hercegovina / Sarajevo Local Organizing Committee: Adisa Omerbegović, Conference Chair, Sait M. Dinc, Conference Co-chair, Natasa Tandir, Co-chair, Ensar Mekić, Co-chair, Merdzana Obralić, Chair, Vedran Milojica, International Promotion and Correspondence Emina Mekić, Conference Administrative Assistant Zerina Novalić, Finance Director Haris Tandir, Conference PR Advisory Board: Sead Kreso, Faculty of Economics, Sarajevo University, Bosnia and Herzegovina Muharem Karamujić, Faculty of Economics, Sarajevo University, Bosnia and Herzegovina Milivoje Radović, University of Montenegro, Montenegro Güngör Turan, Epoka University, Albania Alaudin Brkić, Faculty of Economics, Zenica University, Bosnia and Herzegovina Safet Kozarević, Faculty of Economics, Tuzla University, Bosnia and Herzegovina Slobodan Ivanović, Faculty of Management in Tourism and Hospitality Opatija, Rijeka University, Croatia 3 International Conference on Economic and Social Studies (ICESoS) 10 - 11May 2018 – Bosnia and Hercegovina / Sarajevo Foreword International Conference on Economic and Social Studies (ICESoS) is a scientific platform that brings social science researchers together to discuss subjects related to regional economic development particularly in the context of Balkan region. Priority in this year’s conference will be given to research papers that deal with “Contemporary Trends in Tourism and Hospitality Industry in the Balkan Region”. Conference is organized with the main purpose to attract and bring together researchers and participants with the economic and international relation backgrounds from the different countries such as: Albania, Bosnia And Herzegovina, Croatia, Hungary, Macedonia, Montenegro, Greece, Portugal, Serbia and Saudi Arabia. The purpose of International Conference on Economic and Social Studies (ICESoS) is to bring economics and other social sciences researchers together to discuss issues related to regional economic development particularly in the context of Western Balkan countries. Regional economic development can be considered as “a process of industry support, infrastructure, labor force and market development as well as a product of economic development that covers measured jobs, wealth, investment, standard of living and working conditions.” (Stimson, Stough and Roberts, 2006, p. 4). The theme of this year’s conference is “Contemporary Trends in Tourism and Hospitality Industry in the Balkan Region”. It has become obvious that changes on the tourist market occur on daily basis, and are being dictated by demanding tourists who want unique and special experiences, which will make their stay in a destination unforgettable, and stimulate them to re-visit a destination. Throughout the years, numerous destinations in the Balkan Region have achieved significant growth; respectively they became more recognizable in terms of quality and diversity. However, in order to continue registering positive qualitative and quantitative growth as well as gaining the leading position on the tourist market, it is important to monitor and research contemporary trends. It is expected that papers submitted on this conference will offer various high quality solutions how to improve total tourist offer, and open new questions for future research projects and cooperations. We would like to thank all participants, partners in organization and organizing members at the ICESoS'18 for contributing their theme, effort and skills to make this amazing event once again possible. Following is the list of themes which conference will cover explore and discuss: Information and Communication Technology and e-business; Marketing (Consumer behavior, branding, image, etc.); Crisis Management, Risk Management, Safety and security; Destination Competitiveness; Economics and finance; Education and training; Entrepreneurship and Small and Medium Entrepreneurship; Foreign Languages; Innovations; International Tourism; Tourism and EU; Managing Service quality; Quantitative methods; Seasonality; Quantitative methods; Special interests tourism (Halal Tourism, Health Tourism, Rural Tourism, Archaeological Tourism, Heritage Tourism, Gastronomic and Wine Tourism, Cultural Tourism, Nautical Tourism, and others.); Sustainability (with a particular accent on use of renewable energy sources and green technologies); Tourism and Cultural Diplomacy; Tourism policy and other relevant topics. Merdžana OBRALIĆ, PhD Vedran MILOJICA, MA., PhD Candidate 4 International Conference on Economic and Social Studies (ICESoS) 10 - 11May 2018 – Bosnia and Hercegovina / Sarajevo Understanding of Creativity - Creative Teaching Factors Mia Hocenski Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek Croatia [email protected] Ljerka Sedlan König Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek Croatia [email protected] Sofija Turjak Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek Croatia [email protected] Abstract: Students’ possession of a variety of entrepreneurial skills, regardless of their field of study, is undisputedly the most valuable accomplishment for their oncoming future. Entrepreneurial teachers are the ones who promote these skills in their students. This paper explores creativity in teaching because creativity is regarded as one of the constituents of the entrepreneurial mindset. The paper aims to assess teachers’ self-perception of the importance of creative teaching factors (CTF), show their understanding of creative people and provide suggestions to promote the culture of creativity and innovation within classrooms. In order to rate the importance of CTF an online survey was conducted. 149 teachers from various European countries who participated in the survey, gave the highest importance to the willingness to improve, commitment to teaching and acquiring new skills and knowledge. When describing a creative person, most teachers mentioned the possession of the skill of problem solving as well as out of the box thinking. As to suggestions of promoting the culture of creativity and innovation in the classroom, the majority acknowledged the use of technology, e- learning, experiential learning, and most importantly the continuous professional development of teachers. Hart and Sriprakash (2017) mentioned that students’ merit is ascribed through ranking of institutions, programs of study or graduate employment outcomes and it engenders a tendency to pursue excellence which in turn dampens innovation and creativity. Our research has proven that precisely aspects such as the curriculum, lack of materials and insufficient teacher training inhibit creativity and innovation. The findings hope to raise the awareness of various ways of promoting creativity and innovation within classrooms, and thus boost the entrepreneurial potential in students. Keywords: Creative Teaching Factors, Education, Innovation, Students, Teachers 5 International Conference on Economic and Social Studies (ICESoS) 10 - 11May 2018 – Bosnia and Hercegovina / Sarajevo Role of Religious Events in Development of Cultural Tourism Zrinka Zadel Faculty of Tourism and Hospitality Management Opatija Croatia [email protected] Nikolina Šerić Faculty of Tourism and Hospitality Management Opatija Croatia [email protected] Vedran Milojica Faculty of Tourism