MSAInfoUK 2012 in NewsTime: Special Edition Motorway 2012 in Motorway Services Services 2012 in motorway services NEW BRANDS OF 2012 During 2012, we’ve seen a LOT of new brands come forward and enter the motorway services market. Some have been helped by others and have stands or kiosks within other outlets, some having rollouts across almost the entire estate. Most of 2012’s new brands are listed here: • Greggs (used by Moto, Moto also operate stores at Extra sites) will be at 30 Moto sites will have Greggs in 2013. • El Mexicana (used by Extra) is a new brand not just in motorway services, but in the restaurant world too. Trialled at Cobham (M25), now in the process of being rolled out across Extra’s estate. • MooDog (used by Extra) is again, an entirely new brand and was (like El Mexicana) trialled at the new Cobham and rolled out. • The Bread Kitchen (used by Roadchef) operate within Hot Food Co. and RestBite stores. Two stores were trialled at Clacket Lane (Hot Food Co.) and Norton Canes (RestBite). • Sorriso (used by Extra) is yet another Extra brand, which will be opening new stores soon... • Papa John’s Pizza (used by Welcome Break) can now be found in Eat In restaurants around the motorway network • Starbucks Drive Thru (used by Welcome Break) opened at Fleet (July) and Membury (August). Operators are beginning to use brands that are used by other operators already. This includes: • KFC (originally used by Welcome Break and Extra) is now used by Moto, with a site at Hilton Park • Eat In (originally used by Welcome Break) is now used by Extra with one site at Cobham. Some brands have moved into a new format. This includes: • Krispy Kreme (used by Welcome Break., Roadchef, Moto and Extra) opened an outlet (they originally used cabinets inside WHSmith stores) at Welcome Break Oxford. NEW SERVICES OF 2012 2012’S MSA NEWS 2012 has seen new services opened and new services proposed. One new 10 Greggs stores have opened at Moto and Extra service area has opened, Cobham on locations. the M25, operated by Extra (with outlets inside operated by Welcome Papa John’s Pizza begin to operate stores in Eat In Break and Moto). New services have outlets in selected Welcome Break and Extra sites. also been proposed at Leeming Bar on the A1, soon to be A1(M). LP4 close most outlets as Extra are in favour of Costa and Greggs replacing the outlets..
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