The Great British Columbia ShakeOut After Action Report following the January 26, 2011 ShakeOut Drill ë W The Great British Columbia ShakeOut After Action Report following the January 26, 2011 ShakeOut Page 1 of 62 / 1) INTRODUCTION...................................................................................................................................................3 2) HISTORY ................................................................................................................................................................3 3) WHY HAVE A DRILL?.........................................................................................................................................3 4) AGREEMENT & ASSISTANCE FROM CALIFORNIA...................................................................................4 5) SELECTION OF A DATE .....................................................................................................................................4 6) CREATION OF THE BC EARTHQUAKE ALLIANCE ...................................................................................5 7) COMMITTEE STRUCTURE................................................................................................................................5 8) FUNDRAISING.......................................................................................................................................................6 9) WEBSITE ................................................................................................................................................................7 10) MARKETING .......................................................................................................................................................7 a!wY9ÇLb D Çh h [{........................................................................................................................................................8 11) MEDIA ENGAGEMENT.....................................................................................................................................9 MARKETING AND MEDIA LESSONS LEARNED:......................................................................................................10 12) SPECIAL EVENTS LEADING UP TO THE DRILL .....................................................................................11 13) DAY OF THE DRILL.........................................................................................................................................11 14) AFTER THE EVENT .........................................................................................................................................12 15) THE FUTURE --- NEXT DATE........................................................................................................................12 16) CONCLUDING REMARKS..............................................................................................................................13 APPENDIX A - PARTICIPATION STATISTICS – PROVINCE WIDE............................................................14 APPENDIX B - HOTWASH DEBRIEF NOTES ...................................................................................................15 APPENDIX C – ORGANIZING COMMITTEE ORGANIZATIONAL CHART..............................................19 APPENDIX D - CO-CHAIR POSITION DESCRIPTION....................................................................................20 APPENDIX E - MEDIA RELATIONS COORDINATOR POSITION DESCRIPTION...................................22 APPENDIX F - WEBSITE COORDINATOR POSITION DESCRIPTION.......................................................23 APPENDIX G - CONTENT COORDINATOR POSITION DESCRIPTION.....................................................24 APPENDIX H - FINANCE, FUNDRAISING COORDINATOR POSITION DESCRIPTION ........................25 APPENDIX I - LOGOS, BANNERS........................................................................................................................27 APPENDIX J – COMMUNICATIONS PLAN.......................................................................................................29 The Great British Columbia ShakeOut After Action Report following the January 26, 2011 ShakeOut Page 2 of 62 1) Introduction h W . / ! 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