RRIOIO GGRANDERANDE VALLEYVALLEY PROPEPROPERTIESRTIES THE VALLEY’S RADIO STATION LEADER STATION NAME “LA LEY” “Digital 101.5” “710 KURV News Talk” “Jack FM” “Super Tejano” “840 AM” “La Lupe” SPANISH SPANISH ENGLISH ENGLISH BILINGUAL SPANISH SPANISH “Mexican Regional” “Spanish Pop” “News/Talk” “Adult CHR” “Tejano” “News, Sports, “Adult Spanish Hits” FORMAT Most popular Spanish from Latin America and The market leader for Rapid growing format; Tejano music has Entertainment” from the 70s, 80s & 90s format in the U.S. Spain; similar to English current affairs, news, Adult Hits. Broad experienced The market’s newest Classic hits in Regional Dj’s speak Spanish Pop music; Dj’s speak weather and sports. playlist of over 2500 growth in popularity in leader for Spanish Mexican music Spanish Announcers speak songs the RGV news, sports & English entertainment SLOGAN “Porque es La Ley” “Musica Internacional” “News Talk 710 KURV” “Playing What We Want” “Where Tejano Lives” “Noticias, Deportes, Entretenimiento” “Viejitas” Emilio Navaira U2 La Mafia Pilar Mondragon Intocable Shakira Rush Limbaugh Los Bukis Elton John Bobby Pulido Hugo De La Cruz Poder del Norte Juanes Sean Hannity Rocio Durcal CORE ARTISTS Sheryl Crow Kumbia Kings Pesado Mana Glenn Beck Juan Gabriel Rolling Stones Selena Spanish Pop Classics ...and many more 18 to 49 Year Old Female - leaning 18-49 Adults 25+ highly Spanish dominant adults Target; 55/45 Male to Year old listeners; educated with an Adults 25-54; White Adults 25-54; This is a Adults 25-54; educated 25-54; Hard working; collar, educated AUDIENCE Female; Less educated and highest income of 50K+; Affluent bilingual educated, audience interested in large families, high acculturated to semi- income audience of any audience with strong audience highly employed news employment acculturated; Spanish Spanish station buying power audience dominant / bilingual DIAL POSITION XHRR 102.5FM / KESO 92.7FM XHAVO 101.5FM KURV 710AM KJAV 104.9FM KBUC 102.1FM / KZSP 95.3FM KVJY 840AM XHCAO 89.1FM / XEGH 620AM Marconi Award Nominee Known as “Your Concert Heritage station serving JACK has become the Super Tejano has a very The only Spanish Unique format in the Rio Playing the hits Connection” Station; the Rio Grande Valley industry leader with its loyal audience, who is News/Talk, Sports & Grande Valley that fills BACKGROUND in Regional Mexican heavily promotes since 1947; Award- innovative and highly passionate to Tejano Entertainment format in an important niche Music concerts and events winning news staff successful format music the Rio Grande Valley market R Communications Maria Alvarez - Director of Sales 1201 N. Jackson, Suite 900 McAllen, TX 78501 956-992-8895 m [email protected] Revised 11/2013.