Career Planning & Adult Development JOURNAL Volume 32, Number 2 ISSN 0736-1920 Summer 2016 Social Recruiting, Personal Search Engine Optimization, and Personal Online Reputation Management. Susan P. Joyce, Guest Editor The Internet Revolution Social Recruiting Personal Search Engine Optimization Personal Online Reputation Management LinkedIn Pinterest Other Social Media Special Interest Groups Summer 2016..............................Career Planning and Adult Development JOURNAL..............................1 CAREER PLANNING and ADULT DEVELOPMENT JOURNAL The Career Planning and Adult Publisher: Development Journal (ISSN 0736-1920) is an Richard L. Knowdell official publication of the Career Planning and Career Planning & Adult Development Adult Development Network, a non-profit orga- Network, P.O. Box 611930 nization of human resource professionals, career San Jose, CA 95161 USA counselors, educators and researchers. Network (408) 828-3858 offices are located at 4965 Sierra Road, San Jose, e-mail: [email protected] CA 95132 USA Membership & Subscriptions: Telephone (408) 272-3085 Career Planning Network Frequency of Publication: The Journal is pub- P.O. Box 611930 lished up to four times each year. San Jose, CA 95161 USA Change of Address: Send both the old and new (408) 828-3858 addresses at least four weeks before the change is e-mail: [email protected] to take effect. Please enclose your network label, Managing Editor when possible. Steven E. Beasley Back Issues: Back issues of the Journal, when 453 Alberto Way, Suite 257E available, are $7.50 each, plus $1.50 shipping. Los Gatos, CA 95032 USA (408) 354-7150 Permission: Excerpts of less than 200 words e-mail: [email protected] may be reprinted without prior permission of the publisher, if the Journal and the Network are Guest Editor properly credited. Written permission from the Susan P. Joyce, President publisher must be requested when reproducing NETability, Inc. more than 200 words of Journal material. (508) 624-6261. Journal Distribution: e-mail: [email protected] The Journal is sent free to each active member Editorial Board: of the Career Planning & Adult Development Jeanne C. Bleuer Network—up to four issues each year. Counseling Outfitters, LLC Chelsea, MI 48118 USA Deborah P. Bloch, Professor Emerita University of San Francisco San Francisco, CA 94117 USA Harry Drier, President Career Education & Training Associates Columbus, OH 43220 USA Rich Feller, Professor Emeritus Colorado State University Ft. Collins, CO 80524 USA Carl McDaniels, Professor Emeritus Counselor Education, Virginia Tech Blacksburg, VA USA 2................................Career Planning and Adult Development JOURNAL....................... Summer 2016 CAREER PLANNING and ADULT DEVELOPMENT JOURNAL Volume 32, Number 2 ISSN 0736-1920 Summer 2016 Social Recruiting, Personal Search Engine Optimization, and Personal Online Reputation Management Looking Ahead with the Journal, by Steven E. Beasley, Managing Editor.............................5 Introduction to this Issue, by Susan P. Joyce, Guest Editor......................................................6 Introduction Chapter 1: The Internet Revolution: Digital Disruption in Recruiting and Job Search, by Susan P. Joyce.....................................................................................................14 Chapter 2: Google Is the New Resume, by Richard N. Bolles..................................................21 Chapter 3: Managing the Google Resume, by Susan P. Joyce...................................................24 Social Recruiting Chapter 4: How Social Recruiting Impacts Job Search, by Hannah Morgan...........................28 Chapter 5: Recruiters’ Selection Process Starts (and Ends) with Your Personal Brand, by Jeff Lipschultz.....................................................................................................33 Personal Search Engine Optimization (SEO) Chapter 6: Advanced Google Search: Making Google Work for Personal SEO and Personal Online Reputation Management, by Susan P. Joyce...............................................41 Chapter 7: Are Keywords the Foundation for Career Success? By Martin Yate......................51 Chapter 8: Personal SEO for Job Search and Careers, by Susan P. Joyce................................59 Chapter 9: How to Identify and Implement Keywords into USAJOBS, by Camille Carboneau Roberts.............................................................................66 Personal Online Reputation Management (PORM) Chapter 10: Why Personal Online Reputation Management Is Necessary Today by Susan P. Joyce................................................................................................. 77 Chapter 11: The Basics of Personal Online Reputation Management, by Susan P. Joyce........81 Chapter 12: Success by Association: Providing Evidence of Credentials in Online Reputation Management, by Chandlee Bryan.........................................................................88 Chapter 13: Plan B by Martin Yate...........................................................................................93 Chapter 14: Mind Your Online Reputation: The Personal Branding Social Proof Paradigm, by Meg Guiseppi..................................................................................................101 Chapter 15: Use Social Media to Manage Your Online Reputation and Support Your Brand, by Debra Wheatman..........................................................................................107 Summer 2016..............................Career Planning and Adult Development JOURNAL..............................3 LinkedIn Chapter 16: LinkedIn as Your Online Professional Home, by Ed Han....................................114 Chapter 17: How the LinkedIn Profile Should (and shouldnot ) Align with the Resume, by Laura Smith-Proulx...................................................................................................................120 Chapter 18: How to Combat Ageism with a LinkedIn Profile, byLaura Smith-Proulx........126 Chapter 19: How the Unemployed Can Leverage LinkedIn, by Susan P. Joyce and Laura Smith-Proulx...............................................................................................................................131 .. Other Social Media Chapter 20: Using Social Media for Personal Online Reputation Management, by Debra Osborn, Adam Miller, Shae McCain, and Jacqueline Gabbard Belle..................136 Chapter 21: Add Pinterest to Your Client Support Repertoire, by Kathleen Lyons...............146 Chapter 22: Online Visibility Through Portfolios, by Hannah Morgan.................................153 Special Interest Groups Chapter 23: Best Practices in Online Reputation and Personal Branding for New Graduates, by Laura Smith-Proulx.................................................................................................................. 158 Chapter 24: Online Presence for Mature Job Seekers:Getting Started, by Phyllis Mufson.....164 Chapter 25: Coaching Veterans to Understand the Value and Proper Usage of Social Media, by Patricia Frame............................................................................................................................171 Chapter 26: Social Media Branding for People Living with a Chronic Health Condition, by Rosalind Joffe............................................................................................................................178 Chapter 27: A Grad School Parable, by Kate Duttro..............................................................182 Other Information Guidelines for Authors..............................................................................................................187 Obtaining Back Issues of the Journal......................................................................................189 Joining the Career Planning Network.............................................................................................192 4................................Career Planning and Adult Development JOURNAL....................... Summer 2016 Foreword Looking Ahead with the Journal We wish to thank the authors of this special issue of the Journal devoted to Social Recruiting, Personal Search Engine Optimization, and Personal Online Reputation Management. Our Guest Editor, Susan P. Joyce, has worked to bring together strong materials to support our readers who wish to use modern social media effectively. Thank you Susan! Here is what we have planned for future issues of the Journal: Job Search 6.0 with Guest Editor Marie Zimenoff of Fort Collins, Colorado. Your Inner Hero's Journey and the Kiersey temperament assesment system, with Guest Editor Carolyn Kalil of southern California. Book Reviews 2016-2017, with our Book Reviews Editor Maggi Kirkbride of San Diego, California. Careers Related to the Internet, with Guest Editor and our Newsletter Columnist Melissa A. Venable of Beaufort, South Carolina. A Life in the Military: Serving Worldwide Protecting our Nation. Guest Editor TBD. Steven E. Beasley, Managing Editor Career Planning and Adult Development Journal 408-354-7150 e-mail: [email protected] Summer 2016..............................Career Planning and Adult Development JOURNAL..............................5 Introduction INTRODUCTION TO THIS ISSUE Welcome to the new world of job search technology! I am very honored to be the editor of this special edition of the Career Planning and Adult Development Journal on the topics of Social