ACKNOWLEDGEMENT First of all, we are thankful to Almighty Allah, who has given us the strength and determination to carry out this research. We would like to express our sincere gratitude to Associate Prof. Hannya Abid our teacher, for his valuable guidance, constructive comments and continuous encouragement through out the research. Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr. Shaheen Raza (Regional Sales Manager, GEO), Mr. Salar (HR Head, GEO), Mr. Shadaat Tayyab (Corporate Head, GEO) and Mr. Saqib Noor Ahmed (Associate HR Manager, GEO), for their assistance in data collection. Also thanks to all of our group members Mr. Ali Asgher, Mr. Asad, Mr. Fazal Hameed, Mr. Furqan Ahmed, Miss Sania We all put our efforts together in the form of an excellent group with coordination and high spirits. Sincere thanks are also extended to all those who have helped us to complete our project. TABLE OF CONTENTS COMPANY DESCRIPTION History of GEO GEO Television Network Introducing GEO TV Mission Statement Vision Statement Basic Objective Value Statement Company Logo (PLANNING) GOALS & STRATEGIES Short Term Goals Long Term Goals Strategic Planning Operational Planning Growth Strategy Crisis Management SWOT ANALYSIS Strengths Weaknesses Opportunities Threats CORPORATE PROFILE Nature of Business Target Market Type of Ownership Financial Resources Revenues Channels Market Share Competitors Production Capacity External Environment LEADING Leadership Style Internal Environment Internal Communication Level of Informality Internal Culture Motivation ORGANIZING Level of Management/Designation Organization Structure Span of Control Organizational Chart Decision making Style Leading Designation Departmentalization of GEO i. Functional Departmentalization ii. Geographical Departmentalization Departments/Divisions Human Resource Management of .GEO CONTROLING Achievements and Awards Conclusion References INTRODUCING GEO TV GEO TV was established in May 2002. Test transmission started on 14th August 2002 on the PAS 10 digital satellite. Regular transmission started on 1st October 2002. Geo TV is the first South Asian Urdu language channel to provide content comparable with excellent television broadcasters. Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market. Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch. It launched the first interactive infotainment programs in Pakistan, engaging and empowering the viewer. Consistently scoops all rival broadcasters on major news events. Besides seven bureaus in Pakistan, a robust international network feeds live content from New York, Washington and London. Intelligent Media Consultant has given formal multi-disciplinary training to 500 members of GEO staff including all producers, reporters, writers, camerapersons and editors. Its member team comprising of CNN, BBC producers, cinematographers, editors and presenters were split in Dubai and Karachi for 5 months to complete the training GEO TELEVISION NETWORK GEO started its test transmission on 14 August 2002. ³The National association of Broadcasters (USA). World¶s largest association of broadcasters has honored GEO with the ³Award for Quality´ declaring it an international standard television channel.´ To build a reputable identity in a cluster of different channels in just a period of four years was not an easy task. Geo is known for its unique entertainment, hot talk shows, truth revealing news and informative programs. MISSION STATEMENT GEO informs and entertains while celebrating cultures and prompting dialogue in the spirit of "live and let live" VISION STATEMENT ³GEO will be the voice of freedom from the Asian subcontinent. It will highlight the issues of concern and the cultural richness of its people through information, discussion and entertainment. GEO will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues. GEO will provide entertainment audiences can relate to, thereby creating viewer loyalty and response. GEO will forge an alliance amongst its three stakeholders - viewers, advertisers and shareholders to maximize viewer ownership. GEO will invest in human resources as it recognizes it to be the foundation upon which the GEO future will be built. It is this very foundation that will allow GEO to attain and sustain a leadership position, thus fulfilling the promise associated with its creation.´ COMPANY LOGO All companies must have a pictogram, or single visual statement that represents the entire idea behind that symbol. GEO¶s Logotype enjoys the same reputation with our audience, stakeholders and employees. Representing the true strength of the channel, which is unbiased, accurate and timely 24- hour news in µUrdu language¶. The Geo logo represents many aspects of its business in true colors. The Orange represents ³DAY¶ and Blue represents µNIGHT¶. The Urdu alphabet µJeem¶ cutting through from the TV Screen in a sharp angle connote the µGLOBE¶ and the overall formation of the composite represents µEYE ON WORLD AFFAIRS 24 HOURS A DAY¶. An animated spot, µPeela-Neela¶ was specifically aimed at unveiling the µDesign Rationale¶ of the logo to the audience. The logo has been warmly received by the Pakistani audience and in a short span of time has come to represent Quality Broadcast with great production and content values. BASIC OBJECTIVE Like all for-profit organizations, GEO¶s basic objective is also revenue generation. VALUE STATEMENTS We are a team. We respect each other. We encourage self-development. We hold high expectations. We embrace change. We value our Viewers. We provide exceptional service that leaves an impression. We support our community. Consistent entertainment service and production quality. PLANNING AND GOALS SHORT TERM GOAL: In HR Department the short term goals of GEO TV is to hire new qualified employees in their Islamabad branch and salary services are also short terms goal of GEO. LONG TERM GOAL: When asked about the long-term goal we were told that it is highly confidential and only known to the Upper level management, e.g. C.E.O. PLANS STRATEGIC PLANS: The plans that are applied to entire organization, establish the organization¶s overall goals, and seek to position the organization in terms of its environment are called strategic plans. GEO is following the strategic plans consistently. OPERATIONAL PLANS: Geo has a network, which handles all the business units in each department. Its like an Octopus, the head is the Network and each tentacle is a business unit. They evaluate the goals set by the management as to how close they are to achieving their objectives, and how much they have achieved. If Geo has not achieved its required goals they take feedback and change their operational plans accordingly. The BOD or ³Top management´ is responsible for such type of decisions. GROWTH STRATEGY GEO¶s strategy is to make the HRM department strong and competent as HRM department is the base of the organization. They do so by providing training to the newly hired employees. This will benefit GEO and increase the growth of the channel. CRISIS MANAGEMENT They have set a whole team for the management of crises. In this team, GEO has experts in all fields. When a certain department faces any problem, the head of that department informs the team about it and they team finds a solution to the problem and terminates it. Unfortunately, however because it is impossible to forecast the future precisely, no organization can ever be perfectly prepared for every eventuality. SWOT ANALYSIS STRENGTHS: New ideas and concept with fast execution has become a trademark of GEO -- 'Fastest Firsts'. First to bring the 'Breaking News' concept in Pakistan. Unbiased, accurate and timely 24-hour news in µUrdu language¶. Most competitive work team. Goodwill as the largest media group in the country. Here is a look at just some of them: FOR EXAMPLE: First to give election results -- 7 hours before the nearest competitor. (Election 2002 special transmission and coverage). First to use videophones in Iraq and Afghanistan and remote regions of Pakistan for live coverage. First to start political satire in Pakistan depicting current and past heads of state (Hum Sub Umeed Say Hain). The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet Meray", "Faslay" and "Lakhon Mein Teen". First to have live link-up with USA & UK. WEAKNESSES: It is a newly established company so it is still under the learning process. Because Pakistan has no institute that provides formal education on this field they are required to have all employees trained from foreign institutions. Lack of innovation in the entertainment scene. OPPORTUNITIES: Growing awareness about GEO of the people. They are attracted towards entertainment. Increase in viewer-ship Improvement of Pakistan¶s terms with India. It increases cultural activities. THREATS: Fear of competition: Especially in entertainment because of new channels. Employee turnover : Geo¶s employee turnover is under 5% New channels attract GEO qualified and trained employees by offering them 3 times the salary they earn at GEO. They also offer different fields of jobs. These demands are difficult to meet for GEO. CORPORATE PROFILE NATURE OF BUSINESS It is an International Electronic Media service providing News and Entertainment