Observing National Oral Cancer Awareness Month Vol. 55, No. 4 - April, 2019 The Many Faces of Oral Pathologiesby Niloofar Zarkesh, DDS, MS, SCCDS President page 6 PLUS A Trip Down Memory Lane a retrospective pictorial compiled by SCCDS past presidents Stephen L. Beveridge, DDS and Benjamin Stein, DDS page 10 The Official Magazine of the Contents Santa Clara County Dental Society Page 6- Feature: Our Mission The Many Faces of Oral The mission of the Santa Clara County Dental Vol. 55, No. 4 - April, 2019 Society is to serve its members while assisting Pathologies them in their service to the public. The Many Faces of Our Vision Oral Pathologiesby Niloofar Zarkesh, DDS, MS, SCCDSPresident page 6 Contributors: To be recognized as the primary information Niloofar Zarkesh, DDS, MS, President resource for our members in the practice of Ben S. Stein, DDS; Stephen L. Beveridge, dentistry. DDS; R. Peter Griffith, DDS This Month ............................................................. 3 Editorial ............................................................. 4 Niloofar Zarkesh, DDS, MS Robert Shorey, DDS Ethics ............................................................. 4 President Editor Editorial Board News ............................................................. 5 Stephen L. Beveridge, DDS • Steven L. Cohen, DDS R. Peter Griffith, DDS • Sara J. Hamed, DDS Community ............................................................. 10 Jon Hatakeyama, DDS • Sripriya Jayaraman, DDS Nima S. Massoomi, DMD, MD • Baokhanh Nguyen, DDS, MSD Events ............................................................. 18 John M. Pisacane, DMD • Robert D. Shorey, DDS Ben S. Stein, DDS • Louis Tieu, DDS, MD Amy N. Tran, DDS • Kenneth G. Wallis, DDS Advertiser Index ............................................................. 26 Monica H. Wu, DDS • Bexter M. Yang, DDS, MS Niloofar Zarkesh, DDS, MS Classified Ads ............................................................. 27 Affiliated with the American Association of Dental Editors SCCDS Staff Candace Roney, Executive Director Megan Duncan, Operations Manager Sherry Williams, Peer Review, Ethics and Membership Coordinator Katie Lam, Financial Coordinator Erich Larsen, Communications Coordinator Michael Tran, Member & Community Programs Coordinator Tim Sudano, After-hours Event Coordinator In Memoriam SCCDS Office 1485 Park Ave., San Jose, California 95126 T: 408.289.1480 F: 408.289.1483 James V. Cecilian, DDS www.sccds.org June 23, 1930 - February 28, 2019 -Awards- 2016 Outstanding Cover, Honorable Mention 2016 Leadership Article, Honorable Mention 2015 Overall Newsletter 2013 Silver Scroll Division 2 Award 2016 Platinum Pencil Award for The Dentist's Mentor 2015 Special Citation Award for The Dentist's Mentor 2 | The Cutting Edge | April, 2019 This Month April 11, 2019 General Membership Meeting Topic: Adhesive Dentistry: Maximizing the Placement of Anterior and Posterior Composites with Marc Geissberger DDS, MA, BS, CPT Course Synopsis: • Self-etching principles and how they are He graduated from UOP in 1991 and he use of composite resin material as a applied to composite resins. was elected to Omicron Kappa Upsilon as direct restorative for anterior and posterior • How to reproduce natural tooth a student. He later obtained a Masters of Trestorations has dramatically increased in the characteristics using composite resin. Arts in Educational Psychology from UOP. marketplace. With self-etching technology • How to improve the appearance and Dr. Geissberger has served as President of emerging as a viable alternative to traditional longevity of composite restorations. the National Chapter of Omicron Kappa techniques and the development of new • What is required of materials to be Upsilon and is the University Representative technology to assist clinicians with bulk-fill utilized for bulk-fill and how to place to the AACD University Council. techniques, it is easy to get confused and fall them correctly. Dr. Geissberger has numerous publications behind. What materials will you advocate for • Proper placement techniques that and has presented nationally and use in your practice? What has the literature maximize clinical outcomes and esthetics. internationally giving over 375 continuing been revealing on materials in current use? • How to control post-op sensitivity. education programs. Additionally, he is a Should practitioners change their current • The mechanisms of bonding systems and Certified Personal Trainer. He maintains a techniques? What preparation design will learn to control sensitivity. private practice focusing on reconstructive you utilize? • The differences between the various and esthetic dentistry in Greenbrae, CA. This program will try to make sense of all composites available to clinicians. SCCDS General Membership Meetings are of the products and techniques available in held on the second Thursday of February, today’s market place, focusing on materials Biography: March, April, May, September, October, and their applications along with a brief Dr. Geissberger is Professor in the November and December at: Villa Ragusa: 35 S. 2nd Street, Campbell review of some of the literature. Emphasis Department of Preventive and Restorative (on 2nd St. off of Campbell Ave.) will be placed on new developments in the Dentistry at the University of the Pacific NOTICE: composite area. The course will also outline (UOP). He has 26 years of experience in Phone registrations are not available what developments to watch for in the dental education. He directed the University’s after 12 pm on the Tuesday before each coming years. Aesthetic and Complex Care Clinic and General Membership Meeting. Instead, please register for the meeting through our After this program practitioners will teaches many hands-on CE courses in website, sccds.org. understand: restorative dentistry. More Great Events and Courses Coming Soon: 4-5-19: OSHA, Infection Control & Dental Practice Act Law for License Renewal 8 am - 12:30 pm 4-9-19 Top Ten Ways to Not Lose Your Dental Practice to Surging Employment Claims 6 - 8 pm 4-12-19: 8 Hour Infection Control and Dental Practice Act Law for DAs 8 - 3:30 pm 4-13-19: Hands on Perio Class 8 am – 3 pm 8 am - 3 pm 4-17-19: Wine & Painting Event 6 – 8 pm 6 pm - 8 pm 4-19-19: Occlusion, TMD and Sleep Symposium 8 am - 4 pm 4-23-19: Where Saving Dollars Makes Sense: Fine Tuning the Supply Side of Your Practice 6 - 8 pm 4-27-19: Spring Paper Shred and Recycling Event 9 am - 12 pm April, 2019 | The Cutting Edge | 3 Editorial Some Things Never Change The SCCDS newsletter looks toward its 500th issue. by Robert Shorey, DDS, Editor entistry is changing in many ways. patholgies in our feature article beginning had the foresight to form the society in an Our understanding of the body is on page 6. effort to advocate for the profession, encour- Dexpanding. Our technology is improving. A good thing that never changes is our age professional development and provide Our industry is diversifying. These changes commitment to our members. This year, the camaraderie. If they were here today, those are exciting and provide an unprecedented SCCDS newsletter will reach its 500th is- original founding members would barely number of opportunities and challenges as sue! We've changed the publication title a recognize the society they established. They we race into the future. few times (remember "The Elevator"?) but would probably be pleased, however, to see However, some things, both good and we've always tried to entertain, inform and that our community of dentists has grown bad, never change. For example, we are al- serve our members with every issue. stronger by embracing progress and adapt- ways the first line of defense against oral This issue, in particular, affords us a great ing to the changing times while paying re- disease. This gives us a front row seat to the opportunity to take "A Trip Down Memo- spect to the past and acknowledging that, alarming increase in oral cancer. ry Lane." Join Drs. Stephen Beveridge and indeed, some things never change. April has been designated as National Ben Stein as they revisit some of our best We hope you enjoy this issue and keep Oral Cancer Awareness Month. This ter- articles, interesting moments and old pho- reading for another 500 issues. rible and deadly affliction is increasing in tos from our archives. Take a look through frequency. Our President, Dr. Niloofar the scrapbook beginning on page 10. Zarkesh, has seen its devastating effects As you'll be reminded, SCCDS is a very first hand and uses her expertise to help old organization. More than 125 years ago, dentists recognize a wide variety of oral dentists in "The Valley of Heart's Delight" Do you have an ethics question for Ethics Corner our committee? Send it to [email protected]! Using patient testimonials by the SCCDS Ethics Committee atient testimonials are a great source advertising containing a statement or claim by your practice must sign a consent form for marketing efforts and strategy. It which is false or misleading.” For example, that can be obtained from CDA.org. Pcan bring in new patients. They can be put of what is not okay: “Dr. John Doe is com- Consumers like to see what customers in your office brochures, advertising and on pletely painless and is the cheapest dentist (patients) have to say about a business. Pa- your website. in town.” This is unethical as its exagger- tient testimonials are a way to attract new In doing so, please follow the guidelines ated claims are impossible