Facts & Figures on Participating in Expo 2022 Floriade Amsterdam - Almere Facts&Figures Floriade, version 20191104 1 /13 Floriade in the Netherlands 1960 Rotterdam 1972 Amsterdam 1982 Amsterdam 1992 Zoetermeer 2002 Haarlemmermeer 2012 Venlo 2022 Almere Location Floriade site 2 /13 In the heart of the Amsterdam Metropolitan Area An area with: - 2,3 million inhabitants - 2.600 km2 - 18 million tourists / year - Optimum accessibility - 25 min. from Schiphol Airport - 25 min. from Amsterdam Schiphol Airport 3 /13 Floriade Expo 2022 in brief: • Theme: ‘Growing Green Cities’ sub-themes • A1 International Horticultural Exhibition • Registered by the AIPH & recognized by the BIE • 60 hectares • 13 April 2022 – 10 October 2022, 178 days • 2 million visitors • 90% Consumers (substantial part from abroad) • 10% Professionals • Exhibition and Events • 30 – 50 International Participants • 60 National Exhibitions • 60 – 120 buildings/homes in 2022 • Daily Cultural Program • 80 Official Delegations (National days & Special days) • 800 B2B events • Floriade Knowledge Programme 4 /13 FLORIADE EXPO SITE | May 2019 5 /13 Floriade Expo Site • 60 hectares • 192 plots (± 300 - 1,000 m2) • 8 hectares ‘Arboretum’ • 2 areas for International Participants • 25-30 plots available • 1.500 m2 International Indoor exhibitions • ± 20-25 stands available ‘Arboretum’: • 4-m strip around each plot • Trees, perennials, shrubs, bulbs etc. contributing to the Green City • Landscaped by Floriade Building area 4-m strip 6 /13 7 /13 Participation options November 1st 2019 OUTDOOR INDOOR Garden & Pavilion Horticultural Exhibition Plots & stands Plot: ± 300 – 1,000 m2. Option to split or share plots. Stand: ± 50 -250 m2 (tbd) 20-35 plots available in International areas. 20-30 stands available in indoor location, of 1,500 m2 in total Costs for plot No user fee for plot No user fee for stand Content Garden and pavilion of max. 20% plot size. For Horticultural Exhibitions only. (always Floriade-theme based) Programming of cultural activities Part of collective indoor horticultural exhibition. Application and allocation Application is open. Admission on approval of submitted Application is open. Admission on approval of submitted Application application form and Theme Statement. form and Theme Statement. Priority to Official Participant. Priority to Official Participants. Allocation has started mid 2019. Allocation start end 2020. Commercial activities Commercial activities*, max. 20% of built area. Concessions due: No commercial activities allowed. (*only relevant, regional products • 9% on Food conform SR.9) • 11% on Merchandise Planning Hand over plots: 1 July 2021 Start: 1 January 2022 Heavy vehicles until 15 March 2022 Exhibition finished before 7 April 2022 Exhibition finished before 7 April 2022 Visibility and Profits For achieving the utmost result for your country, of a participation in Floriade Expo 2022, a range of options is developed for optimal (see next pages for more details) visibility for B2B, B2C as well as G2G. Participants with an Outdoor or Indoor exhibition have the opportunity to: - Organise a National or Special Day - Request for Matchmaking on demand - Trade Mission programme (see for more information next pages) 8 /13 Why join Expo 2022 Floriade Amsterdam-Almere? 1. Team up with The Netherlands on horticultural 3. Conduct trade on an international stage challenges and innovations Floriade Expo 2022 • Organise trade and diplomatic missions with the • In a world where urbanisation is omnipresent, Floriade Netherlands and dozens of other countries that Expo 2022 seeks for ways to keep our cities safe and • 6 month world stage participate in the Expo; healthy. Under the theme of Growing Green Cities, join • 2 million expected visitors • Maximize your business opportunities by making use us in our search for innovations in food, green, energy • 90% consumers of our ‘Matchmaking on demand’ service; and health. • 10% professionals • Explore and get access to new international and • The Netherlands is one of the international market • Only recurring International regional markets. leaders in flowers, plants, bulbs and propagation Expo in Europe material and the second largest food producer • Taking place once every 10 worldwide; 4. Join the International Knowledge Exchange years • The Netherlands has become world leader in Programme ‘Floriade Dialogues’ agricultural innovations and is a hotspot for horticultural innovations. • Join an international platform and network that brings together professionals within the field of science, 2. Promote your country to the world business and government to discuss the theme of Growing Green Cities; • Raise the visibility and profile of your country in the • Line up with partners like Wageningen University and horticultural sector on an international scale; The Amsterdam Institute for Advanced Metropolitan • Share your culture with visitors from all over the world Solutions, experts in the horticultural and agricultural during the National Day and present your country as sector; an ideal tourist destination; • Create partnerships that last far beyond Floriade Expo • Showcase your innovations and the agricultural 2022. products your country is famous for. 9 /13 Designs for pavilions at Expo 2022 Floriade Almere Design: Aeres University of Applied Sciences Design: Innovation Pavilion, Province of Flevoland High Tech Greenhouse 10 /13 Theme Statement* for approval to participate 1. Theme Implementation Related to Floriade theme ‘Growing Green Cities’ and sub themes 2. Concept Garden and Pavilion Guest Experience 3. Materials used for Pavilion, Exhibition & Display materials ‘Bank for Used Materials’ 4. Commercial Activities Food & Beverage Merchandise & Souvenirs 5. Programming Art & Cultural Program National Day (or National Week?) B2B events & Trade missions * This is a summary of the content of 6. Education Education & Kids Program what a Theme Statement should Knowledge Exchange consist of. For complete Workshops & Demonstrations requirements, please check the General Regulations and Special Regulations, available on the website www.floriade.com 11 /13 Participation Procedure The procedure of admission as participant is as follows*: 1. Invitation letter sent by Government of the Netherlands Reminder letter 2. Accepting the official invitation -> Application for Official Participant It is possible that for several reasons, the original letter can not be followed up. In this case it is Participation by others -> Application for Non-Official Participant possible to have a ‘reminder letter’ sent. Please specify the exact names and position of the 3. Submit application form and ‘Theme Statement’ minister to whom it should be addressed to. 4. Confirm request for participation 5. Appointing Commissioner General of Section Participation 6. Approval of Theme Statement With Outdoor Garden & Pavilion - Application is open 7. Signing Participation Contract - Admission on approval by organiser 8. Developing Exhibition - Allocation has started mid 2019 9. Handover Outdoor plot 1 July 2021 With Indoor Exhibition - Application is open Indoor exhibition 1 January 2022 - Admission on approval by organiser 10. Participation in Expo 13 April – 10 October 2022 - Allocation starts end 2020 * This is a summary of the complete procedure, which can be read in the General Regulations and the Special Regulations. They can be found on the website www.floriade.com 12 /13 Questions? Please do not hesitate to call us on + 31 - 36 823 03 03 Or send an email to: [email protected] or [email protected] 13 /13.