MY ACCOUNT / LOGIN MY SHOPPING CART presented in: Linotype Textra™ Medium MY FAVORITES HOME FONT FINDER FONT PRODUCTS FONT SERVICES FONT LOUNGE NEWS SUPPORT COMPANY FONT LOUNGE > FONT FEATURES > TYPE – ADAPTED TO EVERYDAY LIFE Go to Font Features Search Portrait Find further Font Features in Type – Adapted to Everyday Life Omnipresent throughout his work our Font Feature Archive. by Klaus-Peter Nicolay FONT OF THE WEEK Serving a purpose FONT DESIGNERS Typography as the highest form of visual communication Necessity is the mother of invention TYPE GALLERY A talk with Adrian Frutiger The last of their guild? FONTS IN USE Portrait Frutiger: a perfectionist FONT FEATURES We can read because we perceive elements and forms which are Forms and counterforms familiar to us. So in order to even recognize words, we must first Give and take LEARN ABOUT TYPE decipher the elements which make up the shapes of the letters – a The written word: a part of our culture MOVIE FONTS process which involves the interplay of myriad aspects. To a certain Fighting "design narcissism" BOOKSHOP degree, many of us are aware of these aspects. Yet Adrian Frutiger Biography of Adrian Frutiger FONT LINKS knows about such shifting dynamics in perception in a way no other person can, as he has been instrumental in researching the subject Fonts of Adrian Frutiger SUBMIT FONTS and over several decades has continuously applied this knowledge to his work. This knowledge, we could say, is the fruit of his unerring Apollo™ awareness of form, his analytic thinking, his technical know-how and Avenir™ his sense of aesthetics, which have all come together to make him Linotype Centennial™ one of the most well-known type artists in the world. Linotype Didot™ Frutiger™ OCR Type has become such an everyday part of our lives, we are hardly Linotype Univers™ aware of it anymore. Who wakes up in the morning and opens the newspaper to exclaim “Behold, here is type!” On the contrary, we Complete font list rarely give type a second thought. In Frutiger’s eyes, for a typeface Related articles to go unnoticed “is the greatest compliment a type designer and a Adrian Frutiger typographer can receive.” Font Feature Adrian Frutiger – Traces “The whole point with type is for you not to be aware it is there,” Font Feature Frutiger says and makes an impressive comparison: “If you The History of Linear, Sans remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape. Spoons and letters are tools. The Serif Typefaces first we need to ingest bodily nourishment from a bowl, the latter we need to ingest mental nourishment from a piece of paper.” more... For further information do not hesitate to contact us via: eMail [email protected] Phone +49 (0) 6172 484 418 Fax +49 (0) 6172 484-429 CONTACT We reserve the right of errors and changes. SITEMAP TERMS OF BUSINESS © 2005, Linotype Library GmbH, All rights reserved. LICENSE AGREEMENT SECURITY IMPRINT/IMPRESSUM MY ACCOUNT / LOGIN MY SHOPPING CART presented in: Linotype CaseStudyNo1™ Bold MY FAVORITES HOME FONT FINDER FONT PRODUCTS FONT SERVICES FONT LOUNGE NEWS SUPPORT COMPANY FONT LOUNGE > FONT FEATURES > TYPE – ADAPTED TO EVERYDAY LIFE Go to Font Features Search Back to Linotype Homepage Type – Adapted to Everyday Life by Klaus-Peter Nicolay Portrait FONT OF THE WEEK Omnipresent throughout his work FONT DESIGNERS Omnipresent throughout his work Serving a purpose TYPE GALLERY The simplicity of this explanation is what makes it so revealing. Yet there are decades of work and experience with type, shapes and human behavior which have gone into Necessity is the mother of invention FONTS IN USE this seemingly unspectacular comparison. Frutiger was never interested in type for its The last of their guild? FONT FEATURES own sake. He has always considered type to be subordinate to the purpose it has to Frutiger: a perfectionist LEARN ABOUT TYPE fulfill – type is there to serve human needs. As a result, Adrian Frutiger has provided Forms and counterforms the field of typography with decisive impulses in its evolution and to this day is ranked MOVIE FONTS Give and take amongst the elite in type design. Yet fame was never a measure of success for Adrian Frutiger says: “Typography The written word: a part of our culture BOOKSHOP Frutiger. Reader-friendliness and the efficient conveying of content have always been must be as beautiful as a Fighting "design narcissism" FONT LINKS the paramount goals he has pursued, undeterred by the passing fashions of the time. forest – not like the concrete Biography of Adrian Frutiger SUBMIT FONTS deserts of suburbia. A forest Yet it can arguably be said that, when it comes to type and typography, Frutiger has is not a single complex – Fonts of Adrian Frutiger contributed to the visual character of our era as no other. International type classics there are distances between like Univers, Meridien, Avenir, Frutiger, OCR B or Centennial are only a small selection Apollo™ the trees which provide from Frutiger’s rich typographical oeuvre – and only go to show how he has always space to breathe and live.” Avenir™ been at the top of his time. The same holds true for Linotype Centennial™ type. If it is set too Linotype Didot™ Friends and admirers agree: unlike any other, in his artistic work and type design, narrowly, it can no longer be Frutiger™ Frutiger has managed to capture the essence of his time in molding forms which are recognized as type. “You sublime, useful, meaningful, harmonious and goal-oriented, without ever becoming OCR need to leave space for the banal. Bruno Steinert, Managing Director at Linotype Library, describes Frutiger’s Linotype Univers™ reader to breathe.” complete works and overall effect on the industry as epochal. “Through his typefaces, Complete font list Adrian Frutiger is omnipresent – even in the farthest reaches of our planet. His work has dramatically affected the world of communication.” Related articles Font Feature It is enough to look at the many typefaces Frutiger has designed to see that Steinert Adrian Frutiger – Traces is right. In 1994, Kurt Weidemann also noted: “His work with type encompasses a fair number of valid alphabets. And these will outlive telephone books of type samples, Font Feature filled with banalities and irrelevancies.” Unfortunately, only a small circle of experts The History of Linear, Sans truly recognizes his significance. Yet Adrian Frutiger remains a person whose modesty Serif Typefaces can put many other designers to shame: “I have no halo over my head. I was always only a child of my times, over which I had no influence whatsoever,” he said on his 70th birthday. Today as well, at 76, Adrian Frutiger enchants and fascinates his conversation partners without the slightest hint of vanity, luring them into the universe of type and typography, a subject many otherwise find quite dry, with fascinating fables and anecdotes. as for design purposes – or even for signs in public spaces. more... CONTACT SITEMAP For further information do not hesitate to contact us via: TERMS OF BUSINESS eMail [email protected] LICENSE AGREEMENT Phone +49 (0) 6172 484 418 SECURITY Fax +49 (0) 6172 484-429 IMPRINT/IMPRESSUM We reserve the right of errors and changes. © 2005, Linotype Library GmbH, All rights reserved. MY ACCOUNT / LOGIN MY SHOPPING CART presented in: Ondine™ MY FAVORITES HOME FONT FINDER FONT PRODUCTS FONT SERVICES FONT LOUNGE NEWS SUPPORT COMPANY FONT LOUNGE > FONT FEATURES > TYPE – ADAPTED TO EVERYDAY LIFE Go to Font Features Search Portrait Type – Adapted to Everyday Life Omnipresent throughout his work by Klaus-Peter Nicolay FONT OF THE WEEK Serving a purpose FONT DESIGNERS Serving a purpose Necessity is the mother of invention TYPE GALLERY "Typography must be as beautiful as a The last of their guild? forest – not like the concrete deserts of Frutiger: a perfectionist FONTS IN USE suburbia. A forest is not a single Forms and counterforms FONT FEATURES complex – there are distances between Give and take LEARN ABOUT TYPE the trees which provide space to breathe and live.” The same holds true The written word: a part of our culture MOVIE FONTS for type. If it is set too narrowly, it can Fighting "design narcissism" BOOKSHOP no longer be recognized as type. “You Biography of Adrian Frutiger FONT LINKS need to leave space for the reader to Fonts of Adrian Frutiger SUBMIT FONTS breathe,” Frutiger says. That is why he always places utmost importance on Apollo™ making sure the type forms a Avenir™ symbiosis with its surroundings: “Type must be recognizable within fractions of Linotype Centennial™ a second.” And he means in all areas of Linotype Didot™ life. For unlike any other, he has Frutiger™ created typefaces for printing OCR everything from books to departure Linotype Univers™ schedules as well as for design Book type is not very legible when extremely enlarged and Complete font list therefore not suitable for signage. For this purpose, Adrian purposes – or even for signs in public Frutiger reworked his typefaces, paying special attention to spaces. Related articles enlarging the white areas of the letters. In the drawing “ensar”, the difference between Univers (dotted line) and “The grey lines on a book page are Font Feature the typeface for a sign becomes clear. Univers is an read differently than letters on a sign. Adrian Frutiger – Traces enclosed type, the new typeface, however, has open and There is a huge difference to be made Font Feature clearly distinguishable letters which can be quickly between curling up with a good book in The History of Linear, Sans your favorite armchair or when you are recognized from a distance.