WINE, BEER & SPIRITS FOR RETAIL DECISION MAKERS 2018 SPECIAL EDITION #1 NEW PRODUCTS GUIDE Editor’s NOTE VP, Beverage Group Amy Collins launched last Editor HUNDREDS OF NEW PRODUCTS Jeremy Nedelka year in the beverage alcohol industry. This guide recaps Tel: 203-855-8499 x2213 all of those that appeared on BeverageDynamics.com email: [email protected] during 2017. From spirits to beer to wine to new packag- Managing Editor Kyle Swartz ing and everything else, it’s all in here. Tel: 203-855-8499 x2225 We intend for this new annual guide to fulfill two pur- email: [email protected] poses. The first is to serve as a tool to keep track of every- Senior Regional Sales Manager thing that launched in 2017. The beverage alcohol industry Bruce Kostic is enjoying boom times, fueled largely by the rise of the Tel: 203-855-8499, x2215 email: [email protected] craft category. Due to the small-batch/micro-producer/ experimental nature of the craft industry, there are waves Senior Regional Sales Manager Mark Marcon of new products that roll out so rapidly that it’s hard to keep track of everything. Tel: 763-383-4456 So peruse this guide to make sure you were aware of all the interesting products email: [email protected] that debuted in 2017. If something catches your eye as having evaded your atten- Senior Regional Sales Manager tion, and perhaps would be of interest to your customers, now would be a good Debbie Rittenberg Tel: 763-383-4455 time to place an order. Whenever possible, we have provided you with the supplier email: [email protected] and producer information, product website and the suggested retail price. Art Director The other purpose of this guide is trend research. Want to know what’s Nicole Siewert currently defining consumer taste? Take a look at what products came out last Production Director year and you’ll know what alcohol producers believe people will drink in 2018 Cherri Perschmann and beyond. Tel: 763-383-4425 email: [email protected] You’ll notice the enormous number of new whiskeys. This category com- prised nearly a quarter of all products listed in our guide. Brown spirits are truly Senior Product Manager, Data & Insights amidst a modern golden age. Marina Velez Tel: 203-855-8499 x2212 Now look closer at the category. What do you notice? Probably that age email: [email protected] statements are in decline. These have been replaced by a rise in blends, spe- LIST RENTAL cial-releases and barrel finishes. MeritDirect, Jim Scova Producers simply lack the aged stock to meet consumer demand. Expect to email: [email protected] see fewer age statements moving forward. Especially because modern consumers Tel: 914-368-1012 (Millennials in particular) care little about whether a whiskey boasts a number on REPRINTS its bottle. They judge product by its branding and flavor; blends are fine. For more information on e-prints or reprints from Beverage Dynamics magazine, contact Wright’s This theme continued with wine. Red blends remained popular. These are Media, [email protected] - Wyndell Hamiton, premium wines with the flavor complexity to satisfy the expanded palate of 281-419-5725 x 152. today’s consumers. Rosés also grew in number last year. They continue to over- Sr VP/Audience Development Joanne Juda-Prainito come past perceptions about who drinks rosé, and during what season, to be- Sr VP/Finance & Operations Gerald Winkel CEO Marion Minor come a go-to wine for many people year-round. Craft beer continued to grow, as did the trendy tequila/mezcal category. In- RETAILER EDITORIAL ADVISORY BOARD Jess Bailes ABC Fine Wine & Spirits, FL teresting expressions launched in vodka and rum, while more-niche categories Chuck Ferrar Bay Ridge Wine & Spirits, MD like brandy, sake and cachaça also picked up intriguing products. Flavored malt Ron Junge Brown Derby Stores, MO Charles Sonnenberg Frugal MacDoogal’s, TN beverages and ready-to-drink products gained more momentum. Jason Daniels Half Time Beverage, NY Many existing products updated their packaging or branding last year to bet- Hal Gershman Happy Harry’s Bottle Shop, ND Ted Farrell Haskell’s, MN ter align with modern tastes. It’s time well spent to read through this section to Ed Mulvihill Peco’s, DE familiarize yourself with what bottles and brands now have different looks. Mat Dinsmore Wilbur’s, CO Chris Ciskey Yankee Wine, CT However you utilize the 2017 Beverage Dynamics New Products Guide, we hope it serves you well enough to keep around as a reference tool. We will pub- Beverage Dynamics is published by lish a similar guide in early 2019 to recap everything new that hit retail shelves EPG Media & Specialty Information Editorial and executive offices at 17 High St., between now and then. 2nd Fl., Norwalk, CT 06851 Telephone: 203-855-8499 Fax: 203-855-9446 Kyle Swartz Managing Editor 2 Beverage Dynamics • New Products Guide 2018 www.beveragedynamics.com NEW PRODUCTS GUIDE Hundreds of new products were introduced to the beverage alcohol market in 2017. This guide showcases 200 that were covered by Beverage Dynamics throughout the year, including a description of the brand, its alcohol by volume, suggested retail price and website. For more information about these spirits, wines and beers, contact your local distributor representative. NEW SPIRITS INTRODUCED IN 2017 AMERICAN WHISKEY BASIL HAYDEN’S “ALMOST NEW” DARK RYE AMERICAN WHISKEYS The first new permanent FROM 2016 1792 BOTTLED-IN-BOND extension to the brand’s whiskey This bottled-in-bond portfolio. The new expression 1792 Full Proof Kentucky straight bourbon blends a Kentucky straight rye Blood Oath Pact No. 2 whiskey is 100 proof. On whiskey and Canadian rye from the palate are spice met Alberta Distillery, with a splash of Boondocks 95 Proof and Cask with notes of charred California port. Strength oak and fresh mint, the URL: www.basilhaydens.com Clyde May’s Straight Bourbon company reports. Moving SRP: $39.99 for a 750-ml. forward, additional batch- bottle. Cooper’s Craft es will come out every fall. David Nicholson Reserve URL: www.1792bourbon.com E.H. Taylor J. Seasoned Wood SRP: $35.99 per BERKSHIRE Kin White Whiskey 750-ml. bottle. BOURBON Ole Smoky Apple Pie Higher Proof SMOKE AND PEAT Rebel Yell Ginger This bourbon ages in Rebel Yell Root Beer ANGEL’S 2017 CASK Virginia American white oak STRENGTH BOURBON barrels before transfer to Rebel Yell Single Barrel This year’s version is 62.25% ex-Islay Scotch casks for Rhetoric 22-Year-Old ABV, or 124.5 proof. Beginning finishing. On the nose is Sea Fog smoke and peat, along with last year, the brand pulled Swift Single Malt back its port finishing on the spice, vanilla, chocolate product, resulting in a more and oak. On the palate are Yellow Rose Whiskey bourbon-forward whiskey. bourbon notes, plus the URL: www.angelsenvy.com smoke and peat. SRP: $199.99 per URL: www.berkshiremountaindistillers.com 750-ml. bottle. SRP: $60 per 750-ml. bottle. www.beveragedynamics.com New Products Guide 2018 • Beverage Dynamics 3 SPIRITS BUYER’S GUIDE BUFFALO TRACE 2017 bourbon (36% rye) and 35% 2006 expression: finished in port barrels from bourbon (21% rye). across Virginia and from Portugal. ANTIQUE COLLECTION URL: www.mgpingredients.com URL: www.asmithbowman.com The collection SRP: $74.99 per 750-ml bottle. SRP: $39.99 per 750-ml. bottle. once again featured five limited-release whiskeys of vari- GEORGE REMUS JACK DANIEL’S RED ous ages, recipes STRAIGHT BOURBON DOG SALOON and proofs: George WHISKEY A limited-edition bottle of the T. Stagg, William This is a high-rye blend of company’s bourbon, at 86 Larue Weller, Thomas H. Handy Sazerac Rye, bourbon whiskies aged over proof. This name references a Eagle Rare 17 Year Old, and Sazerac Rye 18 four years. The re-release historic location in Lynchburg, Year Old. of this brand includes a new where in 1892 Jack Daniel URL: www.buffalotrace.com bottle design. The whiskey opened Jack Daniel’s Red SRP: $90 per 750-ml. bottle. is distilled in Indiana after Dog Saloon. MGP Ingredients acquired the URL: www.jackdaniels.com/ George Remus label in 2016. en-us EZRA BROOKS URL: www.georgeremus.com SRP: $28.99 per STRAIGHT RYE SRP: $44.99 per 1.75-L bottle 750-ml. bottle. Bottled at 90 proof, this rye offers slightly sweet and oaky tones with a warm, spicy finish, the GOLD BAR WHISKEY JACK DANIEL’S company reports. A new look for Gold Bar is a blend of American TENNESSEE RYE the brand includes a new corked whiskies sourced from the A new permanent line exten- bottle with a matte-finish closure Midwest, with a mash bill of sion. Has a grain bill of 70% capsule, plus a higher-end label rye, corn and barley. It’s bar- rye, 18% corn and 12% for a “craftier feel.” rel-finished in French oak wine malted barley. It’s charcoal URL: www.ezrabrooks.com casks from Napa. A solid brass mellowed and is 90 proof. SRP: $18.99-21.99 per coin is pressed into the front of URL: www.jackdaniels.com 750-ml. bottle. each bottle. SRP: $26.99 for a URL: www.goldbarwhiskey.com 750-ml bottle. SRP: $44.95 per 750-ml., $9.95 FOUR ROSES 2017 per 50-ml. SMALL BATCH JIM BEAM DISTILLER’S CUT BOURBON HOCHSTADTER’S FAMILY The first Small Batch An unfiltered, 100-proof to feature a low rye RESERVE STRAIGHT Kentucky straight mashbill. Blending of RYE WHISKEY bourbon whiskey, aged 15-year-old bourbon From the Cooper Spirits Co.