2018 Business Plan Update Contents 1 Introduction ................................................................................................................................................ 1 1.1 Background ............................................................................................................................................................................. 1 1.2 2013 Business Plan ............................................................................................................................................................... 2 2 Strategic Vision ........................................................................................................................................... 4 2.1 Purpose of the Strategic Vision ....................................................................................................................................... 4 2.1.1 Vision & Mission ............................................................................................................................................................ 4 2.2 Goals, Objectives, and Performance Measures ......................................................................................................... 5 2.2.1 Performance Measures ............................................................................................................................................... 5 3 Existing Conditions .................................................................................................................................... 8 3.1 User Profile .............................................................................................................................................................................. 8 3.1.1 User Demographics ...................................................................................................................................................... 8 3.1.2 Membership Breakdown ............................................................................................................................................. 9 3.1.3 Member Retention....................................................................................................................................................... 11 3.1.4 Why Users Choose to Ride ...................................................................................................................................... 13 3.2 Ridership Characteristics ................................................................................................................................................. 14 3.2.1 Trips Per Bicycle Per Day .......................................................................................................................................... 14 3.2.2 Long-Term Trend in Indego Ridership ................................................................................................................. 14 3.2.3 Station Ridership Performance ............................................................................................................................... 15 3.2.4 Trip Patterns Between Neighborhoods ................................................................................................................ 18 3.2.5 Core Neighborhoods ................................................................................................................................................. 18 3.3 Service Reliability ................................................................................................................................................................ 20 3.3.1 State of Repair .............................................................................................................................................................20 3.3.2 Station Downtime .......................................................................................................................................................20 3.4 Key Service Gaps ................................................................................................................................................................ 22 3.4.1 Overview of Methodology .......................................................................................................................................22 3.4.2 Propensity Map Results .............................................................................................................................................22 3.5 Organizational Structure ................................................................................................................................................. 25 3.5.1 Program Structure ......................................................................................................................................................25 i 2018 Business Plan Update 3.5.2 Funding Relationship .................................................................................................................................................26 3.5.3 Current Organizational Findings ............................................................................................................................ 27 3.6 Funding Model .................................................................................................................................................................... 28 3.6.1 Program Costs .............................................................................................................................................................28 3.6.2 Program Funding ........................................................................................................................................................29 3.7 Key Findings ......................................................................................................................................................................... 30 4 Trends Impacting Bike Share in Philadelphia ......................................................................................32 4.1 Changes in the Bike Share Industry ............................................................................................................................ 32 4.1.1 Business Trends ...........................................................................................................................................................32 4.1.2 Technology .................................................................................................................................................................. 34 4.2 Possible Scenarios Impacting the Program ............................................................................................................. 37 4.2.1 Expansion Strategies ..................................................................................................................................................38 4.2.2 Funding ......................................................................................................................................................................... 40 4.2.3 Technology .................................................................................................................................................................. 42 4.2.4 Operations and Market Competition ................................................................................................................... 44 4.2.5 High-Level Screening ................................................................................................................................................ 46 4.3 Conclusions from Scenario Planning Exercise ........................................................................................................ 47 5 Study Recommendations ........................................................................................................................48 5.1 Overview of Five-Year Vision ......................................................................................................................................... 48 5.2 Policy Recommendations ................................................................................................................................................ 49 5.2.1 Expand the Program ................................................................................................................................................. 49 5.2.2 Grow in a Balanced Manner ................................................................................................................................... 49 5.2.3 Invest in Core Capacity to Absorb Demand as the System Grows ..............................................................52 5.2.4 Continue to Invest in Equity Initiatives ..................................................................................................................53 5.2.5 Audit Ridership Patterns and Redistribute Capacity on a Regularly Scheduled Basis ............................53 5.2.6 Introduce New Technologies including Dockless Capable Bicycles and E-bikes .....................................53 5.2.7 Continue to Strengthen Program Partnership and Stakeholder Coordination ........................................55 5.2.8 Lower Program Operating Costs ...........................................................................................................................56 5.2.9 Create a State of Good Repair Fund ....................................................................................................................