Post-Debate Summary - ENGLISH SPEAKERS For a detailed methodology and contact information, please see page 5. Sample Size 2512 1. Overall, who in your view, IS WINNING this debate - is it Stephen Harper, Stephane Dion, Jack Layton, Gilles Duceppe or Elizabeth May? 31% Stephen Harper 15% Stephane Dion 25% Jack Layton 2% Gilles Duceppe 17% Elizabeth May 10% Don’t know 2. Who has offered the BEST IDEAS AND POLICIES in the debate -- is it Stephen Harper, Stephane Dion, Jack Layton, Gilles Duceppe or Elizabeth May? 31% Stephen Harper 21% Stephane Dion 22% Jack Layton 2% Gilles Duceppe 20% Elizabeth May 4% Don’t know 3. Who do you think SOUNDS AND ACTS the most like a Prime Minister? -- is it Stephen Harper, Stephane Dion, Jack Layton, Gilles Duceppe or Elizabeth May? 47% Stephen Harper 16% Stephane Dion 24% Jack Layton 3% Gilles Duceppe 7% Elizabeth May 3% Don’t know PRE/POST Debate TOPLINE – ENGLISH Page 1 of 5 4. Forgetting about their policies for a moment, who did you find to be the most LIKEABLE? That is, the person you’d most like to go out for a beer or coffee with -- was it Stephen Harper, Stephane Dion, Jack Layton, Gilles Duceppe or Elizabeth May? 25% Stephen Harper 10% Stephane Dion 31% Jack Layton 7% Gilles Duceppe 25% Elizabeth May 3% Don’t know 5. And which leader do you think is the MOST VISUALLY ATTRACTIVE -- is it Stephen Harper, Stephane Dion, Jack Layton, Gilles Duceppe or Elizabeth May? 28% Stephen Harper 13% Stephane Dion 33% Jack Layton 9% Gilles Duceppe 5% Elizabeth May 12% Don’t know 6. Now I’d like you to tell me if your opinion of each of the parties’ leader improved, worsened or stayed the same as a result of their performance in tonight’s debate. IMPROVED/WORSENED SUMMARY Improved Worsened Stephen Harper 30% 40% Stephane Dion 42% 31% Jack Layton 49% 21% Gilles Duceppe 30% 24% Elizabeth May 65% 16% 7. Did you change your mind about who to vote for on October 14th because of tonight's debate? 15% Yes 85% No Among those who say they’ve changed their mind nearly two in five (37%) say they would vote NDP, while 26% say they would Liberal, 25% say they would vote Green, and 9% say they would vote Conservative. PRE/POST Debate TOPLINE – ENGLISH Page 2 of 5 Pre/Post-Debate Summary – Debate Performance Pre- Debate Sample Size 3,136 Post- Debate Sample Size 2,512 Pre-Debate Post-Debate CHANGE Winner Stephen Harper 40% 31% -9% Stephane Dion 11% 15% +4% Jack Layton 20% 25% +5% Gilles Duceppe 1% 2% +1% Elizabeth May 4% 17% +13% Best Ideas/Policies Stephen Harper 37% 31% -6% Stephane Dion 18% 21% +3% Jack Layton 25% 22% -3% Gilles Duceppe 1% 2% +1% Elizabeth May 8% 20% +12% Sounded/Acted Prime Ministerial Stephen Harper 53% 47% -6% Stephane Dion 10% 16% +6% Jack Layton 26% 24% -2% Gilles Duceppe 2% 3% +1% Elizabeth May 2% 7% +5% Likable Stephen Harper 23% 25% +2% Stephane Dion 8% 10% +2% Jack Layton 40% 31% -9% Gilles Duceppe 4% 7% +3% Elizabeth May 20% 25% +5% Most Attractive Stephen Harper 29% 28% -1% Stephane Dion 6% 13% +7% Jack Layton 35% 33% -2% Gilles Duceppe 7% 9% +2% Elizabeth May 7% 5% -2% PRE/POST Debate TOPLINE – ENGLISH Page 3 of 5 Pre-Debate Summary- Key Issues 8. What is the most important issue for you in this election, the one that you most want the political leaders and candidates to be talking about? The Environment 12% Healthcare 15% The Economy 41% Armed Forces/Military/Defence 2% Education/Schools/Universities 3% Terrorism 0% Poverty 4% Crime/Justice 6% Jobs/Unemployment 5% Taxes 7% Other 2% Don’t know/ not sure 2% 9. And which Party Leader do you think has the best ideas and policies for dealing with each of the following issues? Economy Healthcare Taxes Environment Stephen Harper 43% 23% 44% 14% Stephane Dion 23% 14% 18% 15% Jack Layton 15% 39% 17% 13% Gilles Duceppe 0% 0% 0% 0% Elizabeth May 2% 3% 2% 44% PRE/POST Debate TOPLINE – ENGLISH Page 4 of 5 These are the findings of an Ipsos Reid poll conducted on behalf of CanWest News Service and Global Television prior to and half-way through the English language leaders’ debate on October 2, 2008. The pre-debate survey was conducted among 3,136 English-speaking Canadian adults. The mid-debate survey was conducted among 2512 English-speaking Canadian adults who watched the debate. Respondents were selected via the Ipsos I- Say Online Panel, Ipsos Reid's national online panel. The sample was drawn from a pre-recruited panel of over 12,000 voters. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the population of English-speaking Canadian adults according to the latest Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. However, an unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 1.7 percentage points for the pre-debate survey and +/- 2.0 percentage points for the mid-debate survey, 19 times out of 20, of what the results would have been had the entire English-speaking adult population in Canada been polled. For more election commentary, please visit our blog at: http://election.globaltv.com/blogs.aspx For more information on this news release, please contact: Dr. Darrell Bricker President and CEO Ipsos Reid Public Affairs (416) 324-2001 PRE/POST Debate TOPLINE – ENGLISH Page 5 of 5 .
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