The price the networks will pay for national football Starting ABC -TV Rights Date CBS Radio Package of 36 NFL games including Hall of Fame Game $200,000 July 29 26 regular- season games plus Super NFL preseason games (1) Aug. 18 Bowl and all other postseason NCAA college games $29.500.000 Sept. 2 games Undisclosed Sept. 4 Sept. 4 NFL Monday Night Football $46,000,000 Cotton Bowl Undisclosed Jan. 1 NFL prime time miniseries $12,000,000 Sept. 24 Pro Bowl $1,500,000 Jan. 29 Mutual Radio Liberty Bowl Undisclosed Dec. 23 NFL games Undisclosed Sept. 3 Gator Bowl Undisclosed Dec. 29 Notre Dame games. NCAA Sugar Bowl Undisclosed Jan. 1 wildcards Undisclosed Sept. 9 Hula Bowl Undisclosed Jan. 6 Hall of Fame Classic Undisclosed Dec. 20 Liberty Bowl Undisclosed Dec. 23 CBS -TV Gator Bowl Undisclosed Dec. 29 NFC preseason games (2) Aug.12 East -West Shrine Undisclosed Jan. 6 Sept. 3 NFC games $51,000,000 Orange Bowl Undisclosed Jan. 1 24 NFC divisional playoffs (2) Dec. Sugar Bowl Undisclosed Jan. 1 NFC Championship (2) Jan. 7 Senior Bowl Undisclosed Jan. 14 Sun Bowl Undisclosed Dec. 23 Peach Bowl Undisclosed Dec. 25 NBC Radio Cotton Bowl Undisclosed Jan. 1 Fiesta Bowl Undisclosed Dec. 25 East -West Shrine Undisclosed Jan. 6 Bluebonnet Bowl Undisclosed Dec. 31 Rose Bowl Undisclosed Jan .1 NBC -TV AFC preseason games (3) Aug. 20 All networks announced rights $191,200,000 AFC games $45,000,000 Sept. 3 Estimated for unannounced games and series S2.500.000 AFC divisional playoffs (3) Dec. 24 AFC championship (3) Jan. 7 Grand total for networks $193,700,000 Super Bowl $6,000,000 Jan. 21 Fiesta Bowl Undisclosed Dec. 25 (1) Rights included in NFL package. (21 Rights included in NFL National Football Conference package. Rose Bowl Undisclosed Jan. 1 (3) Rights included in NFL American Football Conference package. Orange Bowl Undisclosed Jan. 1 (4) Radio rights included in TV contract. ship, 30- second availabilities are reported $22,500 per 30. On the college side, number -one ranked to be 95% sold at an average of $72,000 for Mutual Broadcasting System's contract Notre Dame's full schedule will be the playoffs and $85,000 for the cham- with the Dallas Cowboys was the culmina- covered for the 11th straight year by pionship, as compared with $65,000 and tion of extensive negotiations last year, ac- Mutual on 11 Saturdays, along with 10 $75,000 last year. For the Super Bowl, 30's cording to MBS President C. Edward Lit- major sectional and intersectional NCAA are going for a record $185,000 and are tle. "We agreed on the Cowboy Network games and seven post- season bówl games 95% gone. The $185,000 price tag com- long before the Super Bowl XII," he said, (Hall of Fame Classic, Liberty Bowl, pares with $175,000 when the game was "and when they went on to win the cham- Gator Bowl, Sugar Bowl, Orange Bowl, on CBS -TV last January and played into pionship, we were assured even more that East /West Shrine Game and the Senior prime time. Game time for this season's is our get- together was a winner for both Bowl). 4 p.m. sides" Mutual will be taking over Southwest In college post- season games, the Rose Approximately 250 stations in Mutual's Conference football under a five -year con- Bowl is 95% sold at $105,000 per 30 -sec- Southwest Radio Network are carrying the tract that encompasses all nine conference ond spot, the Orange Bowl is 95% sold at games in nine states, starting with the colleges and the SWC's entire 63 -game $85,000 per 30 and the Fiesta Bowl is 90% Dallas -San Francisco exhibition opener schedule. In doing so, Mutual is ending an sold at $35,000 each. A year ago, NBC was last Saturday (Aug. 5). era of more than four decades (since charging $90,000 for a 30- second spot in As it has in past years, Mutual will also 1934) in which Exxon held rights to all the Rose Bowl and $70,000 for one in the be covering other NFL action with one Southwest Conference football on radio. Orange Bowl -it didn't have the Fiesta game selected for each of 16 Sunday after- However, the company lost out in the bid- Bowl, which was on CBS -TV and priced at noons commencing Sept. 3. ding to Mutual. Mutual declined to give a price on the contract, but it is believed that the five -year package will come to about What the major schools get from local- regional radio and local TV $1.2 million. The Mutual Black Network has an- nounced plans for coverage of top black - Radio TV Total college football for 12 Saturday afternoons Conference Thams stations stations rights plus the Gold Bowl on Dec. 2 that will Atlantic Coast 7 252 4 5143,480 feature the winners of the Central Inter- Big Eight 8 291 25 168,016 collegiate Athletic Association and the Big Ten 10 326 23 362,000 Mid -Eastern Athletic Conference. Ivy 8 14 3 14,450 Mizlou Productions is expecting at least Pacific Ten 10 131 15 359,000 75% -85% TV clearance for seven bowl Southeastern 10 641 64 355,000 games it is handling: the Garden State Southwest 9 200 7 251,000 Bowl from New Jersey's Meadowlands on Western Athletic 7 61 3 69.000 Dec. 16 (1 -4 p.m.); the Hall of Fame Bowl Others and independents' 56 537 46 341.406 from Birmingham, Ala., on Dec. 20 (8 -11 Totals 125 2,453 190 2,083,352 p.m.); the Holiday Bowl from San Diego 'Independent ligures do not include Notre Dame. on Dec. 22 (9- midnight); the Tangerine Broadcasting Aug 7 1978 40 .