DIAMOND BUYING GUIDE Choosing a diamond engagement ring is one of the most enjoyable and memorable experiences in preparation to a couple’s wedding. As an enduring symbol of love and commitment, a diamond ring will be uniquely special for a lifetime. When buying a diamond, consider all of its unique characteristics. It is really helpful to know about the 4Cs – the universal diamond classification and grading system. The combination of a diamond’s cut, color, clarity and carat – are what give a diamond its unique personality, forming the basis for its valuation. While every diamond can be described by its particular combination of the 4Cs, its exceptional beauty is much more than a list of characteristics, because every diamond is a unique inimitable miracle of nature. Forevermark are masters in the art of selection, each and every Forevermark diamond has been carefully handpicked, giving you peace of mind that no matter which Forevermark diamond you choose, you will always be selecting a truly special diamond. WWW.FOREVERMARK.COM PAGE 1 CARAT 2 CTS 1 CTS 0.75 CTS 0.50 CTS 0.25 CTS 0.18 CTS 0.15 CTS 0.10 CTS 0.05 CTS 200 pts 100 pts 75 pts 50 pts 25 pts 18 pts 15 pts 10 pts 5 pts Carat is a measure of weight. One carat (1 ct) equals 0.20 grams and is divided into 100 points (half a carat – 0.50 ct – diamond can be described as a 50 points diamond). Forevermark diamonds are available in 0.14 carat and larger. CUT ROUND PRINCESS MARQU ISE PEAR EMERALD WIDTH OF TA B L E H EIGH T OF CROWN DEPTH OF PAVILION WE LL C U T T O O D E E P T O O S HALLOW EXCELLENT V E R Y GOOD GOOD FAIR P OOR Cut refers to the shape of the diamond. Round, princess, oval, marquise, pear, emerald are some of the most familiar. Cut is also the factor most involved in the sparkle of a polished diamond. Cut is expressed in terms of the brilliance, fire and scintillation of a diamond. To maximise sparkle, a diamond must be cut to very specific parameters of angle and dimension with a strict attention to the polished finish of the diamond. Each Forevermark diamond must achieve a Very Good or Excellent Cut standard. WWW.FOREVERMARK.COM PAGE 2 COLOR COLORLESS NEAR COLORLESS FAINT COLOR VERY LIGHT COLOR LIGHT COLOR S-ZRQPONMLKJIHGFED Diamonds occur naturally in all colors of the rainbow. Generally, the rarest diamonds exhibit no color at all (apart from fancy colors). polished diamonds are graded for minute variations in depth of color, from ‘colorless’ to ‘light yellow’ and ‘light brown’. This is universally known as the D (‘exceptional white’) to Z (‘tinted color’) color scale. Forevermark inscribes diamonds from D to L colors as well as all fancy colors. CLARITY FLAW L E S S VERY, V E R Y VER Y S L I G H T LY S L I G H T LY INCLUDED A N D I N T E R N A L LY S L I G H T LY INCLU DED INCLU DED FLAWLESS INCLU DED FL IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I2 I3 naturally-occurring features – known as inclusions – provide a special fingerprint within the diamond. Clarity measures the diamond’s purity. It refers to how free a diamond is from these tiny blemishes and inclusions. Forevermark diamonds are available from Flawless to SI2. WWW.FOREVERMARK.COM PAGE 3 FOREVERMARK GRADING A Forevermark Diamond Grading Report provides an accurate assessment of the exceptional qualities of your Forevermark diamond, so that you can be confident when buying. To complement the Forevermark promise, certain Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading report to present an accurate blueprint of the Cut, Colour, Clarity and Carat of each diamond. The Forevermark Diamond Institute uses strict grading standards to establish and validate the unique characteristics and special quality of each diamond. The Report also features the unique identification number inscribed on the diamond and a specifically designed hologram, providing reassurance that the Diamond Grading Report is valid and genuine. The Forevermark Diamond Grading Institute is part of the De Beers Group which draws on 120 years of diamond expertise. Each and every Forevermark diamond has been evaluated by leading diamond experts who are passionate about diamonds. The Forevermark Diamond Institute is located in Antwerp, Belgium, the world renowned center of diamond excellence. For more information about anything in this Diamond Buying Guide or to find your closest Authorized Forevermark Jeweler, please visit us at www.Forevermark.com WWW.FOREVERMARK.COM ©FOREVERMARK 2011. FOREVERMARK® AND ® ARE TRADE MARKS OF THE DE BEERS GROUP OF COMPANIES PAGE 4.