frontline aimed at encouraging positive discussion around body image. Music supervisor Jack Derbyshire heaps praise on Boasty, which has more than 35 million Spotify streams. “It was the standout choice from the beginning,” he tells Music Week. “We had the rare luxury of having time on our side and were able to assess many options, but everyone kept coming back to Boasty, it speaks for itself, and all parties involved were enthusiastic and instrumental in getting this over the line.” The track, which peaked at No.11, marks a successful move into the singles world for BMG. “We were really pleased to land Boasty in this fun advert Here comes the summer: The new Sainsbury’s ad and (below) the single artwork with such a positive message,” SYNC STORY says Mark Levin, BMG director “Boasty was the of sync. SAINSBURY’S/WILEY/SEAN “We’ve seen a significant uplift standout choice, off the back of the ad, which is it speaks PAUL/STEFFLON DON helping us build on an already for itself” very successful single campaign.” Expect this one to hang Q BY BEN HOMEWOOD Jack Derbyshire Youth Mode around all summer long. Forget 1967, this year the words ‘summer of love’ belong to Sainsbury’s and Wiley. The grime legend’s track Boasty Spot: Sainsbury’s Tu - Summer Of Love Title: Boasty Artist: Wiley, Sean Paul & Stefflon Don (feat. Idris Elba) – made with Stefflon Don and Sean Paul with a guest spot Master: BMG Publishers: BMG, Universal, Sony/ATV, EMI, Bucks Music Supervisor: Jack Derbyshire from Idris Elba – complements this new spot perfectly. (Youth Mode) Ad Agency: Portas Air Date: 01/06/19 Tu, Sainsbury’s clothing range, has launched a TV ad WANT TO GET YOUR SYNC STORY IN MUSIC WEEK? Email Ben Homewood at [email protected] for details. THIS WEEK’S HOTTEST BRAND NEW ACT Oscar Lang KEY TRACK: Trash last year at school ended, celebrating LABEL: Dirty Hit with a show at Thousand Island in MANAGEMENT: SB Management the capital. Chess Club cherub Alfie TWITTER: @oscarlangmusic Templeman features on his EP, too. Let’s see if the pair can spearhead a WHO: Meet Dirty Hit’s new signing... new wave of bedroom musicians. WHAT: Super-chilled indie-pop WHAT’S THE MUSIC LIKE? bursting with the magical energy of Bops Etc jingles and jangles, with guitar youth. New EP Bops Etc (yes, that’s the licks weaving between Lang’s vocals. title) shows Oscar Lang’s penchant for Highlight Trash riffs on watching a wavey guitar solo, too. cartoons and smoking joints, using time-honoured indie misery to add WHERE: This talented 18-year-old is credibility to its lackadaisical vibe. from West London. COOL, MAN... ANOTHER FRESH FACE ON That’s the spirit. Watch Oscar Lang sing DIRTY HIT? through his blonde curtains at Green Crash Lang wallop: Oscar Lang Oh yes. Lang released Bops Etc as his Man Festival in August. MAKING WAVES musicweek.com 24.06.19 Music Week | 12.