Spring 2020 | V.108 YUENGLING FLIGHT Delivering Excellence Seasonals Rethinking Retail New Products Programs LA COLOMBE HARD COLD BREW COFFEE | SPRING SELECTIONS | TIME TO DRINK YOUR WHEATIES Letter toTHE TRADE Welcome to Beer Season F COURSE, WE ENJOY OUR FAVORITE BEVERAGES In This all year long, but there is something really special about ISSUE Owarm weather activities (including “non-activities” like sitting by the pool) enhanced by a delicious drink. There’s no doubt about it – hard seltzer has changed the Delivering the game. You know all about the success of White Claw, Truly Taste of Excellence ...............1 and Smirnoff hard seltzers. But let’s not forget the other thirst quenchers out there. Cover Story .........................2 Shandies, hard ciders, teas and ready-to-drink cocktails, like the Margarita and Moscow Mule from Cayman Jack, all have a loyal following who are eager to Feature ...............................4 “recruit” friends and family to their drink of choice. Brewer Highlight .................6 And let’s not forget good old pilsners. This style was created to be crisp, balanced and refreshing during a time when heavy ales dominated beer. A1 Beer Barn ......................8 Here are a few warm weather favorites to consider… Narragansett Del’s Shandy A collaboration between an iconic Rhode Island The Dubliner beer and the region’s favorite summertime treat, Del’s frozen lemonade, this on the Delaware .................9 shandy makes for a refreshing adult beverage. Look for the new Del’s Variety Pack coming soon. New Products .................. 10 Woodchuck Hard Cider Sangria This unique sangria is a semi-sweet cider, with notes of red wine, citrus and berry for a full-bodied taste. Seasonal Selections .......... 13 Wild Leaf Hard Tea This hard tea is subtly sweet and wildly refreshing with only 1g of sugar and 100 calories at 5% ABV. Using some of the best tea in Available Year-Round, the world, grown in warm, subtropical rainforests, Wild Leaf offers a crisp, clean Perfect for the Season ....... 20 tea taste, brightened by a touch of real fruit. The new Wild Leaf Variety Pack is available now! Programs ......................... 21 Sly Fox Slugger Sly Fox’s new spring/summer seasonal is brewed with rich malts and a touch of German noble hops. This pilsner is as crisp as the crack Rethinking Retail .............. 29 of a bat and flavorful enough to stay out of the bush leagues. Notes of honey and biscuits round the bases of your taste buds, while a pleasing hoppy Web ordering is now available to bitterness brings it all home. all Origlio Beverage customers. Evil Genius You’re Killing Me Smalls This raspberry-infused lemon shandy To place your beer order online, starts off with a base of pilsner and wheat, is dosed delicately with Warrior head to weborders.origlio.com hops to complement the complex bitterness from the lemon, then fermented with Evil Genius’ house ale yeast and infused with all-natural raspberry. To receive weekly emails of upcoming releases from Here’s the bottom line. Origlio’s portfolio is filled with a diverse array of Origlio Beverage, please send grown-up drinks your customers are waiting to enjoy and discover. Talk to your your email address and the Origlio representative about the perfect selection of products for your business. name of your account to Thanks for your business. Now, go sell some fun-in-a-bottle/can! [email protected] Best, ® Dominic Origlio President For more refreshing thirst quenchers, check out this edition’s Heady Times is published five times a year, courtesy Rethinking Retail article on of Origlio Beverage. wheat beers! DeliveringTHE TASTE OF EXCELLENCE Origlio People Get The Job Done Eric Hall Off-premise Chain Sales Rep How long have you been with Origlio Beverage? 23 years. What positions have you held within the company? Over the years, I’ve held many positions within the sales department. I started as merchandiser, then moved on to a top 50 on-premise account specialist. A while later I began working in general on-premise sales, then moved on to off-premise sales. Currently, I work in off-premise chain sales. What does your current job entail? I call on the ever-expanding grocery channel and convenience stores. My job includes order taking, general merchandising, quality control, product knowledge and an overall understanding of which products fit best in the stores/areas I’m in. As we What do you like to do when you’re not say in this business, “right product, right account.” working? I love traveling with my wife, What do you like most about your job? I like that no two days are spending time with my kids and squeezing ever the same, so it’s never boring. This industry is always changing in some golf when time permits. and evolving. If you could be anywhere, drinking any What does it take to be a top-notch off-premise chain sales rep beer, where would you be and what beer at Origlio Beverage? You need to have passion, knowledge of the would be in your hand? It might sound business and our products and believe in what you sell. And never, under cliché, but put me on any beach, with a any circumstances, promise something you can’t deliver. cooler full of White Claws, and I’m happy. Greg Campion Warehouseman How long have you been with Origlio Beverage? I’ve been with Origlio for 12 years, but I’ve worked in this industry for over 44 years. What positions have you held within the company? I’ve been an order picker, a DSR, a night supervisor and currently, I’m a warehouseman. What does a day in your current position look like? I start my day picking orders, then I replenish the order picking locations for the next group of pickers. What do you like to do when you’re not What do you like most about your job? I enjoy the physicality of order working? Some of my hobbies include picking. The active nature of the job, and repetition of lifting cases and fishing, hiking and walking my dogs. But kegs, helps me stay physically fit. most importantly, I really enjoy spending time with my grandson. What does it take to be a top-notch warehouseman at Origlio Beverage? Attention to detail and a sense of ownership is essential to If you could be anywhere, drinking any being successful in this role. It is imperative to make sure all orders are beer, where would you be and what beer picked with care and accuracy. As far as replenishing product, I work would be in your hand? I’d be fishing or in accordance with all operating procedures to guarantee products are hiking in the Colorado Rockies, with an ice- placed in the proper locations. cold Coors Banquet. www.origlio.com HeadyTimes v.108 1 CoverSTORY FLIGHT By Yuengling Takes the Next Generation of Light Beer to New Heights with friends after work, for a night on the town or for relaxing after a workout.” The brand’s name is a unique take on light beer and is also a nod to the brewery’s iconic eagle logo. With modern packaging From left to right, Jennifer, Sheryl, Wendy and Debbie Yuengling and a sleek wing graphic, FLIGHT pays The sixth generation of the nation’s top U.S. craft beer tribute to D.G. Yuengling’s original Eagle company continues their winning streak with another brewery built in 1829. innovative beer. The beer was also developed specifically for younger consumers, females in particular. N 2018, YUENGLING INTRODUCED GOLDEN PILSNER, THE FIRST “We’ve discovered that younger consumers addition to their year-round beer lineup in over 17 years. With the are increasingly focused on carbs and success of that launch, Yuengling’s sixth generation Vice President I calories,” says Jennifer. But what sets of Operations, Jennifer Yuengling and her three sisters (Office Manager FLIGHT apart from competitors in this space, Debbie, Chief Administrative Officer Wendy and Order Services Sheryl) will such as Mich Ultra? “We’ve raised the bar continue their winning streak with their latest upscale, light beer: FLIGHT. with an elevated taste profile. It’s a step up Dubbed the “next generation of light beer” FLIGHT is a crisp, refreshing, from every other light beer on the market.” 95-calorie, premium light beer. With only 2.6g carbs and 4.2% ABV per The off-premise strategy created by 12 oz. serving, FLIGHT is perfectly positioned to attract health-conscious Jennifer and her team is simple. “FLIGHT consumers looking for a beer that complements active lifestyles. is launching in a super-premium glass “As we enter our 191st year, we’re focused on the future, on new bottle and sells best when placed next challenges and, more importantly, new opportunities,” says Jennifer from to premium-plus and import brands.” As Yuengling’s home base in Pottsville, PA. “My sisters and I have been working on FLIGHT for over a year.” Their big bet on Golden Pilsner paid off in spades, as Yuengling was named Top U.S. Craft Beer Company by the Brewers Association for the fifth straight year. “It’s humbling to be recognized among so many other great companies,” says Jennifer. But she and her sisters know that the only way to keep their title is to introduce more new products that meet the evolving needs of the consumer. “We’re constantly listening to consumers and our fans. Following Golden Pilsner’s launch, we saw that people wanted a new beer drinking experience, one with more authenticity than they were getting with competitive brands.” And so, FLIGHT was born.