Countlines Category Market Rankings 01 - 50 Value Sales Value ROS (Wtd) 1 CADBURY TWIRL £9,970,617 £4.88 2 SNICKERS DUO KINGSIZE BAR £8,169,690 £4.23 3 SNICKERS £8,095,552 £3.91 4 MARS £7,960,719 £3.85 5 KINDER BUENO CLASSIC £7,193,415 £3.94 6 CADBURY WISPA £6,808,004 £3.45 7 KIT KAT ORIGINAL 4 FINGER £5,896,238 £3.18 8 BOOST GLUCOSE £5,606,595 £2.93 9 CADBURY DOUBLE DECKER £5,596,071 £2.77 10 MARS DUO KINGSIZE BAR £5,532,976 £3.01 11 CADBURY CRUNCHIE £5,057,457 £2.56 12 BOUNTY MILK £4,966,953 £2.44 13 TWIX ORIGINAL £4,942,220 £2.61 14 MALTESERS £4,861,405 £2.41 15 CADBURY DAIRY MILK £4,707,792 £2.56 16 CADBURY PICNIC £4,536,570 £2.44 17 MALTESERS TEASERS BAR £4,477,822 £2.61 18 CADBURY STAR BAR £4,463,279 £2.42 19 TWIX XTRA £4,385,281 £3.17 20 MILKY WAY MAGIC STARS £4,371,408 £2.37 21 KINDER BUENO WHITE £4,361,366 £3.20 22 FRYS TURKISH DELIGHT £4,348,354 £2.50 23 CADBURY WISPA GOLD £4,339,120 £2.83 24 SMARTIES £4,323,495 £2.17 25 MILKYBAR £4,183,795 £2.31 26 GALAXY RIPPLE £4,178,822 £2.34 27 YORKIE MILK £4,167,169 £2.37 28 CADBURY FLAKE £4,165,797 £2.32 29 CADBURY DAIRY MILK FREDDO £3,860,895 £2.14 30 MILKY WAY £3,850,414 £2.35 31 AERO PEPPERMINT £3,751,891 £2.29 32 KIT KAT CHUNKY £3,696,204 £2.22 33 GALAXY MILK £3,613,268 £2.13 34 MUNCHIES ORIGINAL £3,330,351 £2.07 35 KIT KAT CHUNKY PEANUT BUTTER £3,328,803 £2.46 36 BOUNTY DARK £3,197,116 £1.99 37 DAIM £3,158,971 £2.10 38 MILKYBAR BUTTONS £3,082,719 £1.87 39 FRYS CHOCOLATE CREAM £3,039,479 £2.30 40 CADBURY DAIRY MILK CARAMEL £2,801,104 £1.87 41 TERRYS CHOCOLATE ORANGE MILK £2,767,264 £2.09 42 CADBURY DAIRY MILK MARVELLOUS CREATIONS JLLY PPPNG CNDY SH £2,696,929 £2.37 43 TOFFEE CRISP £2,647,419 £1.83 44 ROLO £2,629,705 £1.63 45 FRYS PEPPERMINT CREAM £2,547,274 £2.27 46 GALAXY MINSTRELS £2,506,738 £1.47 47 TOPIC £2,471,130 £1.70 48 YORKIE RAISIN & BISCUIT £2,446,957 £1.95 49 CADBURY BOURNVILLE £2,412,670 £1.70 50 M&MS PEANUT £2,410,873 £1.65 Source: Nielsen, Inds & Symbols, MAT WE 24.01.15 Countlines Category Market Rankings 51 - 100 Value Sales Value ROS (Wtd) 51 CADBURYLAND FUDGE £2,389,385 £2.00 52 CADBURY DAIRY MILK FRUIT & NUT £2,387,712 £1.64 53 GALAXY CARAMEL £2,382,365 £1.62 54 CADBURY DAIRY MILK WHOLENUT £2,338,754 £1.72 55 CDM BUTTONS £2,329,182 £1.75 56 MILKY WAY CRISPY ROLLS CHC £2,237,940 £1.66 57 LION BAR £2,106,451 £1.60 58 M&MS CRISPY £2,079,949 £1.82 59 CADBURY TIME OUT MILK CHOC £2,001,849 £1.86 60 CADBURY DAIRY MILK FREDDO CARAMEL £1,992,478 £1.42 61 AERO MILK CHOCOLATE BUBBLY BAR £1,948,197 £1.43 62 MALTESERS BIG BAG £1,907,904 £2.00 63 KIT KAT 70% DARK 4 FINGER £1,891,557 £1.93 64 DRIFTER CHOC'N'CHEW £1,728,572 £1.57 65 BOUNTY TRIO KINGSIZE BAR £1,709,260 £2.43 66 MILKY WAY £1,584,529 £1.08 67 CADBURY DAIRY MILK FOR KIDS £1,550,694 £1.62 68 TWIX XTRA KINGSIZE BAR £1,537,614 £3.12 69 CDM GIANT BUTTONS £1,523,076 £1.78 70 CADBURYLAND FUDGE £1,511,948 £2.03 71 M&MS MILK CHOCOLATE £1,436,913 £1.24 72 CADBURY DAIRY MILK LU £1,351,561 £2.06 73 CDM BAR & A HALF KINGSIZE BAR £1,344,938 £2.87 74 KIT KAT CHUNKY DOUBLE CARAMEL £1,330,351 £2.55 75 KINDER CHOCOLATE MEDIUM BAR £1,321,596 £1.94 76 CADBURY CURLY WURLY £1,285,006 £1.01 77 CARAMAC £1,235,590 £1.40 78 REVELS £1,225,351 £1.12 79 CADBURY DAIRY MILK OREO £1,209,465 £3.12 80 CADBURYLAND CHOMP ORIGINAL £1,198,459 £1.01 81 AFTER EIGHT MUNCHIES £1,178,011 £1.76 82 CADBURY WISPA DUO KINGSIZE BAR £1,125,764 £2.25 83 GALAXY MILK KINGSIZE BAR £1,085,418 £2.31 84 CADBURY DOUBLE DECKER DUO KINGSIZE BAR £1,077,625 £2.38 85 LION BAR PEANUT £1,040,930 £1.61 86 AERO WHITE £1,037,827 £3.41 87 FRYS ORANGE CREAM £1,016,887 £2.17 88 CADBURY DAIRY MILK FREDDO FACES £1,006,333 £1.45 89 CADBURY DAIRY MILK RITZ £1,002,565 £1.68 90 TOBLERONE ORIGINAL £986,371 £1.40 91 KIT KAT CHUNKY ORANGE £948,300 £2.12 92 LINDT LINDOR MILK £936,967 £2.39 93 KINDER HAPPY HIPPO £889,298 £1.64 94 CADBURY WHITE BUTTONS £809,256 £1.63 95 CADBURY DAIRY MILK CHOCOS £801,723 £1.20 96 MILKYBAR £790,813 £1.04 97 AERO BUBBLES PEPPERMINT £777,088 £1.06 98 CADBURY DAIRY MILK MARVELLOUS CREATIONS COOKIE NUT CRUNCH £768,971 £1.11 99 CADBURY DAIRY MILK MARVELLOUS CREATIONS BANANA CARAMEL CRI £738,274 £1.55 100 KIT KAT CHUNKY MINT £717,039 £1.30 Source: Nielsen, Inds & Symbols, MAT WE 24.01.15.