Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE 2016 HYUNDAI GENESIS ADDS TO EXCEPTIONAL VALUE EQUATION WITH STANDARD PREMIUM LIGHTING APPEAL Christine Henley Manager, Public Relations & Social Media (714) 965­3547 [email protected] ID: 44129 Standard LED Daytime Running Lights and HID Headlights Elevate Premium Road Presence Automatic Emergency Braking, Head’s­up Display, Blind­Spot Detection, Cabin CO2 Sensor and Lane­Keep Assist Available as Suite of Active Safety Features Genesis 5.0 Now Available only in Fully­equipped Ultimate Model FOUNTAIN VALLEY, Calif., October 19, 2015 ­ Hyundai continues to add compelling premium­market appeal to the Genesis sedan for the 2016 model year. HID headlights and LED Daytime Running Lights (DRLs) are now standard for 2016, while ultra­ premium LED fog lights are now available on the 3.8 model, further enhancing the Genesis exterior lighting signature. Also for 2016, Genesis 5.0 models are now only available in the fully­equipped Ultimate trim designation. 2016 Genesis models will begin arriving in dealerships in November. 2016 Hyundai Genesis MSRP Genesis 3.8 RWD 3.8L V6 $38,750 Genesis 3.8 AWD 3.8L V6 $41,250 Genesis 5.0 RWD 5.0L V8 $53,850 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly, separate luxury brand sales channel. The Genesis is incredibly well­equipped in every configuration, offering even more content than the first­generation Genesis. This content includes a generous suite of standard safety and convenience features, unsurpassed in its class. A sophisticated AWD system is available, known as HTRAC®, , which has broadened Genesis appeal in the snowbelt regions throughout the U.S. The Genesis is manufactured at Hyundai’s Ulsan, Korea plant. FLUIDIC SCULPTURE Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line­up. The 2016 Genesis embodies the second­generation of this convention­shattering design theme. Fluidic Sculpture encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are present but with a refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium­luxury flagships. EXTERIOR DESIGN The Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display the Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash­to­axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear­drive configuration beneath the sheetmetal. The single­frame 3D­hexagonal grille ensures the front end of the Genesis is not only striking, depicted in semi­gloss chrome, but also encompasses standard HID headlights, LED Daytime Running Lights and available LED fog lights. In profile, the Genesis daylight opening is expressive, with fluid lines and blended surfaces, a sleek C­pillar helping to emphasize the sporty styling. The rear of the Genesis benefits from a sculptural aesthetic with jeweled, full­LED taillights. INTERIOR DESIGN The cabin layout of Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. This user­centric design has sought to connect the various interior parts effectively, particularly the center stack with the console, upper­instrument panel and B­pillar with the headliner. Genesis displays ultra­precise fit and finish, with ergonomic seat design and a generous, natural feel. Particular design attention has been paid to the storage of practical items such as mobile electronics of all shapes and sizes, along with the flexibility of the cup holders. Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best­in­class front headroom and rear shoulder room. Hyundai Cadillac Lexus Infiniti BMW 5­ M­B E­ Genesis CTS GS Q70 Series Class Total Interior 123 110.7 113.3 118.5 116 113.1 Volume (cu. ft.) Hyundai interior design principles – safety, intuitiveness and simplicity – guided the Genesis design team in designing all primary controls to deliver maximum ease of use. Ergonomic ease of reach and control have been meticulously evaluated and executed using a specially­designed laboratory tool created to measure occupant operational force for ergonomics. The interior surfaces have been developed to decrease relative interior reflections and brighten dashboard surfaces, while high­ grade materials such as genuine aluminum and matte­finish wood are available. Cohesion between the center fascia and audio controls has been ensured through a streamlined design, making the two separate sections appear as one. To ensure a luxurious feel, Genesis was intensely scrutinized for its use of materials, with extensive analysis of the relationship of different materials, their texture and color coordination. Driver and passenger posture are optimized using enhanced seat pad density, improved seat support technologies, such as adjustable driver’s seat power bolsters and seat cushion extension. Genesis offer 12­way power front seats, including 4­way power lumbar, heated front seats with available ventilation, as well as heated rear seats on HTRAC AWD models. Seat materials and stitching quality utilize double, rather than single stitching. The driver’s seat incorporates functionality with an available air­pressure pump and controller valve, providing seatback bolster adjustment through individual air­cells located in the seat. With a total operating time under 8­seconds, the Genesis benefits from both a faster activation process and greater range of adjustment than many competitive rivals. ULTRA­RIGID PLATFORM The 2016 Genesis platform employs advanced high­strength steel, composing over 50 percent of its total platform composition. The benefits of strategic use of high­strength steel are immediately evident in torsional and bending rigidity. As a result, the Genesis is stiffer in both torsional and bending rigidity than the BMW 5­series. Ensuring a smooth ride over rough roads was a top development focus, achieved by a robust connecting structure, extensive laser welding, reinforced body and chassis mounting points, hot stamping and dipping techniques for the B­pillar and roof sides, and a high level of high­strength steel in the chassis. Front shock towers are made of aluminum, and a diamond­shaped strut bar maximizes front structure rigidity for precise steering response. PERFORMANCE CHASSIS Fully leveraging this rigid chassis is a rear multi­link suspension, with optimized 5­link geometry and increased suspension travel for a broader envelope of both dynamic performance and ride comfort. Lateral suspension stiffness and overall ride comfort refinement were top priorities in its dynamic development. The fully­independent, 5­link front and rear suspension designs have increased stiffness compared with the original Genesis, with increased front and rear suspension travel, for greater wheel articulation and bump absorption over a variety of road surfaces. 18­inch and 19­inch alloy wheels resist deflection forces for precise suspension response to changing road surfaces. Handling and roadholding also benefit from a well­balanced 52/48 ratio of front­to­rear weight distribution. In addition, special focus was given to the development of Rack­mounted Motor Driven Electric Power Steering (R­MDPS), with a Variable Gear Ratio (VGR), helping to provide high­speed stability and a direct feel at low and medium speeds. These driving qualities are attained while retaining the incremental fuel economy benefits of an electric system over the higher parasitic losses of hydraulic systems. HTRAC ® AWD AVAILABILITY The Genesis is offered with a choice of rear­wheel­drive or HTRAC® All­Wheel­Drive (AWD) configurations. The HTRAC AWD system was developed as a multi­mode system, providing an electronic, variable­torque­split clutch with active torque control between the front and rear axles. The driver­selectable HTRAC Normal and Sport modes help provide confident control in all­weather conditions. The Sport setting gives a more agile feel by sending more available torque to the rear wheels, for a sporty rear­drive dynamic feel when desired. Further, to maximize efficiency, the system can direct more available torque to the rear wheels during steady­state highway cruising for reduced drivetrain frictional losses and noise. This system has a wider range of torque distribution variability than many competitive systems and has been tuned to variable conditions such as straight­line acceleration, medium­ and high­speed