Powered by JULY/AUGUST 2018 CONNECTION A GOOD BARN RAISING See what’s new at the 2018 Stevens County Fair BUSINESS IS BUZZING Cory Nohl’s side venture flies high in the sky MAKING A SPLASH Escape the summer heat in the coolest of ways INDUSTRY NEWS Money from home Rural Connections Using the internet to start cottage industries ver been told you can sell those knit caps or great jewelry pieces you’ve made BY SHIRLEY BLOOMFIELD, CEO but don’t want to invest the money it takes for a brick-and-mortar location? NTCA–The Rural Broadband Association Look to the internet. EMore and more people are finding ways to earn a living by building online busi- nesses from their homes. According to Forbes, more than 52 percent of all small busi- Telemedicine is nesses in the U.S. are home-based, and most rely on the internet. These jobs can offer key to rural health flexibility, independence and a way to skirt the traditional 9-to-5. As more Americans board the microbusiness train, the economy is taking notice. roadband internet access is mak- While small, these microbusinesses employ 55 million people in the U.S. They also ing a real difference in the lives of contribute more than $1 trillion in earnings to the U.S. economy, according to Etsy, a people across rural America. I see global online marketplace for handcrafted and vintage pieces. Bit whenever I travel to the states where Many of these entrepreneurs are young, female and live in rural areas, too. Etsy telecommunications companies like this recently polled its network of 1.7 million sellers around the world, and the results are one are building advanced networks to eye-opening. Check out a few of these statistics from the 2017 Etsy Seller Census: reach those in hard-to-serve regions. Broadband supports efforts that are vital to a community’s well-being, such as economic development, education 97% 77% and small-business growth. But broad- of all U.S. Etsy are one- band’s greatest impact is perhaps seen in sellers run person the delivery of health care. their shops operations. Robust and sustainable broadband from home. infrastructure is necessary for expanding access to health care in rural America. NTCA has been looking into telehealth applications for a number of years. We have hosted events on our own. We have worked with health care groups to learn about their challenges and to introduce 87% 32% them to our member telcos’ capabili- are say their creative ties. We have assisted our members in women. business, both launching pilot projects of their own. on and off Etsy, Telemedicine in rural America is is their sole truly a win-win proposition. Access to occupation. advanced services in a local community brings greater health care options to its residents. As a bonus, telemedicine also makes it easier to attract high-skilled labor, industry and economic develop- ment. NTCA is passionate about the role that our member telcos play in tele- 32% 28% of Etsy sellers have live in rural medicine — and I think we have only traditional full-time communities. scratched the surface of possibilities. jobs. Your local telecommunications pro- vider, like hundreds of similar compa- nies across rural America, is building the advanced broadband network that makes telemedicine possible. 2 | July/August 2018 STUDY: f Social media use is growing But so are privacy concerns l BY JEN CALHOUN bout seven out of every 10 American adults use some kind of social media, but it doesn’t mean they don’t have U Aworries about it. //////////////////////////////////// A recent Pew Research protect their privacy, nearly result, some users find it hard Center study found that more two-thirds worried that current to stop. Social media is part of Social media use has Americans than ever use Face- laws weren’t good enough to do their everyday lives. grown dramatically book, Twitter, Instagram and the job. In addition, nearly 65 Percent of adults other social media platforms percent said they support more NEW RULES who say they use social as part of their daily lives. They regulation of advertisers. However, some privacy media sites, by age keep in touch with friends and It’s not just privacy that wor- advocates say change is family. They participate in civic ries them either. Pew research coming. One example is the 18-29 year olds and political activities. They found that only 5 percent of European Union’s General even use social media for work users trust all of the informa- Data Protection Regulation, 56% 88% or to share health and science tion that comes to them on which was adopted in April 2008 2018 research. social media. They also don’t 2016 and went into effect in But the study found that as like the harassment, politi- May of this year. the number of likes and shares cal bickering, disrespect and The regulation offers data 30-49 year olds grows, so do concerns about incivility that can come with protection and privacy for privacy. a day in the life of Twitter or all those in the European 18% 78% Facebook. Union, but it could also have 2008 2018 PRIVACY ANXIETY a positive effect on U.S. social Last year, only 9 percent of HARD HABIT TO BREAK media users. Pew experts say 50-64 year olds social media users were “very But if social media is so the GDPR “will give users — confident” that social media troublesome, why are people even Americans — greater 6% 64% companies would protect their sticking with it? protection about what data 2008 2018 data, Pew research found. In Maybe it’s because they feel tech firms can collect, the fact, about half of the users like they have to, Pew experts data that can be used and polled “were not at all or not suggest. Let’s face it; social how consumers can be given 65+ year olds too confident their data were in media is an easy and conve- more opportunities to see safe hands.” nient way to stay connected to what is happening with their 2% 37% And while many users said our friends, families and the information.” 2008 2018 they wanted to do more to organizations we love. As a July/August 2018 | 3 FROM THE CEO CONNECTION JULY/AUGUST 2018 VOL. 2, NO. 4 Connection is a bimonthly newsletter Are you well-connected? published by Farmers Mutual and Federated Telephone, © 2018. It is distributed without charge to all of our top and count with me for a moment. How many customers. Sinternet-connected devices do you have in your home? For many of us, smartphones and computers are the first obvi- ous devices that come to mind, but what other devices are there? How about tablets? Any smart TVs or streaming boxes like Roku or Amazon Fire TV? If you have children at home, what about their game systems, computers and other devices? Maybe you’ve gotten Farmers Mutual Telephone Company 301 2nd St. South into the smart home technology and have some of the bulbs, secu- Bellingham, MN 56212 rity cameras, thermostats or outlets. [email protected] When you think about all of the things we use regularly that 320-568-2105 depend on the internet, the answer to my question can grow KEVIN BEYER quickly. Federated Telephone Cooperative Chief Executive Officer 201 State Hwy. 9 S. • P.O. Box 107 In fact, depending on which source you use, most North Ameri- Morris, MN 56267 can households have between five and 10 connected devices. Some [email protected] experts believe that number will grow to as many as 50 devices in 320-324-7111 or 320-585-4875 less than five years! Whatever your number of connected devices happens to be, know this: There is no better FARMERS MUTUAL TELEPHONE network to handle a family downloading and uploading over multiple connected devices than COMPANY BOARD the type of fiber optic network Farmers Mutual and Federated Telephone have built for our members. Gerald Stensrud, District I, Vice President We have invested millions of dollars in our region to build a world-class fiber optic network. Dean Olson, District I While there are many benefits to a fiber connection — including reliability and increased Michael Sorenson, District II home value — I’d like to discuss the capacity your fiber connection will afford your family. John Plathe, District II, Secretary While we often talk about an internet connection’s speed, we really mean the speed at which Scott Wittnebel, District III, President things download. The bits and bytes are moving at the same speed no matter your connection, Troy Hoyles, District III but it’s the capacity (how many bits and bytes can pass through each second) that matters. Jerome Kallhoff, District IV I often tell people to think of internet service like plumbing. Each file you are trying to FEDERATED TELEPHONE download is like a bathtub filling up. The bits of data that make up the file flow through your COOPERATIVE BOARD modem and router just like water into a tub. Filling a tub from the spout is much faster than Roger Gerdes, District 1, Vice President filling it with a sink sprayer because the spout has more capacity to let more water through. Tim Danielson, District 2, Secretary Similarly, a smaller connection is going to limit the amount of data that can pass through Lynn Swenson, District 3, President when compared to a bigger connection. Dan Smith, District 4 To follow that analogy, it’s also important to consider how many faucets you’re going to Nancy Taffe, District 5 be using at the same time.