The Ever Expanding OpenGL ES Market Opportunities Kristof Beets 3rd Party Relations Manager Imagination Technologies [email protected] IMG Introduction Products Silicon and software IP for multimedia and communication Customers Global semiconductor, fast-moving fabless businesses and system companies People > 400 employees Over 75% highly skilled engineers Offices UK: London (HQ), Chepstow and Leeds Japan: Tokyo USA: California APAC: Taipei, Seoul, Shenzen, Pune Germany: Frankfurt 2 © 2007 Imagination Technologies Ltd. PowerVR MBX Family OpenGL ES 1.x Compliant OpenVG 1.0 Support Family Members PowerVR MBX PowerVR MBX Lite High Quality, High Performance Texture Filtering Bi-Linear Filtering with MIP-Mapping at Full Speed PowerVR Texture Compression: 2bpp and 4bpp Allows higher quality, higher resolution textures for same bandwidth and storage cost High Quality, High Performance Anti-Aliasing Internal True Color (32 Bit) DOT3 Per-pixel Lighting Optional PowerVR VGP Dedicated programmable Vertex Processing Unit Allows high polygon throughput Offloads Geometry processing from the CPU Advanced features: Skinning, Curved Surfaces, Lighting Licensed by 6 top tier semiconductor companies De-facto standard for Mobile Graphics 3 © 2007 Imagination Technologies Ltd. PowerVR SGX Family OpenGL-ES 2.x Optimised for OpenVG 1.x Wireless PowerVR SGX Family Members SGX510, SGX520, SGX530 sizes ranging from less than 2mm2 to 8mm2 in a 90nm process. Additional Family Members for higher-end markets Universal Scalable Shader Engine™ (USSE) Scalable multi-threaded processing engine Vertex, Pixel, Video, Imaging, Physics, etc. processing Single Compiler Advanced Geometry and Pixel Processing Procedural Geometry, Higher Order Surfaces, etc. Advanced Vertex Shaders Advanced Pixel Shaders including as HDR and Parallax bump mapping Advanced Shadow Techniques such as Shadow maps Programmable Anti-Aliasing On-chip Multiple Render Targets (MRTs) IEEE 32 Bit Floating Point Internal Accuracy Already licensed by Intel, Renesas, Texas Instruments and NEC 4 © 2007 Imagination Technologies Ltd. PowerVR Success in Market Already more than 45 PowerVR MBX enabled Handhelds shipping worldwide From Nokia, Motorola, NEC, Fujitsu, Mitsubishi, Panasonic, Sharp, Sony Ericsson, … More than 40 Million Units shipped with Hardware Accelerated 3D Graphics Nokia E90 P903 F903itv F903ix D903itv D903i DOLCE Mitsubishi P903itv P903i Nokia N95 Nokia 93i ix D702i Nokia N800 Mitsubishi Nokia N93 N903i D851WM D902iS F902iS N902iS N902iX P902iS SH902iS Sharp Panasonic SH702iD P702iD M608c M600 W950 P990 Motorola MS550 Motorola Z8 Motorola Q9 DoCoMo Sony Ericsson SH902i SO902i P902i N902i D902i F902i SK Teletech DELL Axim Pantech PN-8300 PepperPad DELL Axim IM-8300 DoCoMo M901 Helio ‘Hero’ X50v X51v DoCoMo F901 Many more to come … 5 © 2007 Imagination Technologies Ltd. Why IP Licensing ? Reduced Time-To-Market Complete hardware and software deliverables ready-to-go for SoC integration Extensively tested Silicon proven Software proven in multiple OS/API combinations Reduced Business Risk and Cost Benefit from PowerVR’s many years of R&D in embedded graphics You won’t lose your market window of opportunity Reduces verification costs greatest cost component of chip development Provide patent protection 3D is a highly patented area, and IMG hold several fundamental patents Licensing unique, leading-edge IP can raise barriers to competitors who do not possess it Access to new markets/applications or even business diversification Without having to develop the right expertise in-house (takes a long time) Allows licensee to focus on their value-add Avoid having to reinvent the wheel Complete Solution Software, Ecosystem, SDKs, Tools and even content 6 © 2007 Imagination Technologies Ltd. Opportunities for Khronos OpenGL ES Accelerated Graphics Hardware Accelerated Graphics offer opportunities in a wide variety of market segments including: Handheld Devices SDTV, IPTV, HDTV and STB In-Car Gaming & Gambling Systems Advertising Screens Etc. Hardware Accelerated Graphics enable key target applications including: Advanced Graphical User Interfaces Navigation Games Data Visualisation Flash Product Differentiators Etc. 7 © 2007 Imagination Technologies Ltd. Target Market: Handheld Products Accelerated Graphics are becoming standard on: Mobile Phones Handheld Gaming Devices Portable Media Players Handheld Personal Navigation Units Mobile Phones Portable Media Player Handheld Navigation Handheld Gaming 8 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Members: Acrodea, TAT and Firemint Target Market: Mobile TV, SDTV, IPTV, HDTV & STB Accelerated Graphics are becoming standard on: Mobile TV Standard Definition TVs Internet Protocol TVs High Definition TVs Settop Boxes including HD DVD and Blu-Ray DVD Mobile TV Platform SDTV, IPTV, HDTV, STB 9 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Member: TAT Target Market: In Car Accelerated Graphics are becoming standard for: In-Car Navigation Systems In-Car Entertainment Systems In-Car Navigation System 10 © 2007 Imagination Technologies Ltd. Target Market: Gaming & Gambling Accelerated Graphics are standard on: Mass Market Arcade Systems Mass Market Gambling Systems Mass Market Low Cost Gambling Systems 11 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Member: Mobile Steam Target Market: Digital Advertising and Signs Advertising and Information Signs are progressively becoming more dynamic and data driven requiring graphics to be generated on-the-fly Remote Graphics Production and Video Distribution are unreliable and quality is no longer acceptable to the public Airport News Information Display Advertising Kiosk 12 © 2007 Imagination Technologies Ltd. Target Application: User Interfaces Advanced User Interfaces are a key driving Factor for the accelerated adoption of Accelerated Graphics on virtually all devices ranging from Phones to HDTV’s UI Concepts for HDTV UI Concepts for Mobile Phones 13 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Members: Acrodea and TAT Target Application: Navigation Increasing complexity and 3D Views are a key driving Factor for the adoption of Accelerated Graphics for Navigation Applications Advanced 3D Navigation 14 © 2007 Imagination Technologies Ltd. Target Application: Gaming Higher Resolution Screens, Better Performance, Higher Quality enforce Hardware Accelerated Graphics on any Gaming device. High Quality Texture Filtering High-detail 3D & Polygonal Increased Background Texture resolution Software Version Reflection Mapping Increased Performance Higher Screen Resolution & Increased Polygon Counts Alpha- OpenGL-ES PowerVR MBX Blended Hardware Accelerated Version Menu 15 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Member: Celeris Target Application: Data Visualisation Minimal data flow across the network but maximal visualisation flexibility and quality drive the adoption of accelerated graphics with “on-device” generated visualisation rather than pure video streaming 3D Ticker Reception System Shopping Centre Navigation 16 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Members: Net-Dimension and Visrt Target Application: Flash Advertising, Gaming, UI, etc. Optimised Embedded Solutions with high performance Adobe Flash playback are possible using Hardware Acceleration Usage in Advertising Kiosks, In-store and in Public Transport Accelerated Browser Flash experience on Handheld devices Accelerated Flash Gaming on Settop Boxes 17 © 2007 Imagination Technologies Ltd. Screenshots provided courtesy of PowerVR Insider Member: Scaleform Target Application: Product Differentiation and Branding Graphics have a massive impact on immediately perceived quality of a product and Accelerated Graphics are helping products stand out from the crowd Hardware Accelerated Music Visualisation for PMP Differentiation 18 © 2007 Imagination Technologies Ltd. Standardisation is Essential How to enable Hardware Accelerated 3D Graphics ? Native direct low-level access to the Hardware is not realistic ! Developers prefer to write to a single API support by all HW available Standard maximises available content, high quality content helps drive sales Khronos Group has created several royalty-free Graphics APIs OpenGL ES 1.1/2.0 , OpenVG, OpenMax, EGL, etc. Conformance Test to assure proper implementation on Devices Wide Industry support with more than 120 members ! 19 © 2007 Imagination Technologies Ltd. OpenGL ES 1.1 Overview “Fixed Function” 3D Acceleration Based on OpenGL 1.5 Specification Key Features Fixed Point and Floating Point Data Formats Vertex Arrays and Buffer Objects Fixed-Function Transformation and Lighting Point, Line, Triangle, Triangle Strip, Triangle Fan Primitives Minimum 2 layer Multi-Texturing Vertex Skinning Functionality Texture Filtering Texture Compression Alpha Blending Z-Buffer / Stencil Buffer / Color Buffer 20 © 2007 Imagination Technologies Ltd. OpenGL ES 2.0 Overview “Programmable” 3D Acceleration Based on OpenGL 2.0 Specification Key Features Programmable Transform and Lighting through Vertex Shader Programmable Pixel Rasterization through Fragment Shader Support for 3 levels of precision in the Shader Programs No Fixed Function Vertex or Fragment Shading Breaks backwards compatibility ! Fixed function components Alpha Blend & Test Depth / Stencil Test Texture Filtering Texture