Ơ ŠšŤƇŢũ6464qŦŧžŰŨƀ6464L. .-,645=q('/&+6464 9 772077 090000 Special Topic űŠšŷƅƀŧŦ ŨŧŢŢŷŷ 2'2 на Global Village - ſŵŧŦŧťŷŵŠ Cover Story Leveraging the Experience 3( Economy !'%"( À place where changes are made www.businessemirates.ae | BUSINESS EMIRATES MAGAZINE | www.rbcdubai.org ëçèãîÿðþè 176 ŵŪůŰťűŲťƄ öôîñåëĂ ũŲŪŮŷųŵŨųŧŰŭ ŴųũũŪŵūůť õñóæöìõè åçöäãè ŦŪŬŵŪŨŭŶŷŵťŻŭŭ ŦŪŬŰŭŻŪŲŬŭŭ ŦŪŬŴųŶŵŪũŲŭůųŧ ŬŧųŲŭŷŪŴŵƄűųŶŪŮżťŶ űŭŰŰŭųŲƀ ũƘƆƅƎ ŴųŶŪŷŭŷŪŰŪŮ )QEMPVYWWMEKPSFEPZMPPEKI$KQEMPGSQ ũţűţŨƀš ."!+'.+ 14% ѨԞԍԣ ѹѲѸѸѲѦѽѬѭѽѻѨ # DUBAIBOATSHO ԙԒԝԆԐԒԈԠԟ ԈׄԤԆԞԆԣԜԛԘԍԟԆ : BOATSHOWDUBAI.CO0 ԛԟѬԠԇԆԶ ŗŹŬũŶűŰũŻŷŹ ŚŷūŵŮźŻŶŷź ŖũŸŴŷƂũŭųŮ ŘŹűŸŷŭŭŮŹůųŮ ŗŽűſűũŴƅŶƄŲ ŘũŹŻŶŮŹ ŗŽűſűũŴƅŶƄŲ ŗŽűſűũŴƅŶƄŲ ŗŽűſűũŴƅŶƄŲ ŗŽűſűũŴƅŶƄŲ ŵŷŹźųŷŬŷżŸŹũūŴŮŶűƈ ůżŹŶũŴ ũūűũŸŮŹŮūŷŰƀűų ųżŹƅŮŹ űŰŭũŻŮŴƅ ŻżŹũŬŮŶŻ ŹƇŰŠŸŢŵŧţ ťţŶŹƇŦŠŨŧŹŦŧţ žŪũKżŧƇ 68q6ŦŧžŰŨž6464ŤŧŹŠ ŹƇŰŠŸJŧŰƂţŹŷŦţŦŦƁţŠŨŠŰŢŵŷţſťŷŨŠũƁ ÎÒÊÐÎÉÒÅÑÜ ÍÎÂÛÌ ÂÎÇÌÎÆÍÎÑÒßÌ ԥԨԩԬԮԤԼԻԤԢՂԮ ҚԩԥԮԷԶلԼԣԢԯ٤ԥԷԹԷԨ҉ ԸԷԻԩԶՁԮԢԴՅԶՇԩԸԷԲԼԸԢԻԩԴԮ ԸԩԹԩԸԷԴԶԩԶԣԷԥԢԻԺԻԤԷԵ 4ԵԩԺԻԷ 27% 13% ѱԆԚԒԙԆԍԟѬԠԇԆԓ ѼԛԚԆԞԍԘԍԚԚԛԞԟԒ ҄ԒԞԘԛԠԘԩԟԝԆԇԛԉԆԟԫԣԘԵԌԍԓ ԈԞԍԣԠԘԩԟԝԆԇԛԉԆԟԫԣ ԘԵԌԍԓѧԘԒԐԚԍԉԛ فԙԘԚ׀ׅٽԞԖԆԜԒԟԆԘԛԙԛԟDzـ ԞԝԍԌԒԉԛԝԛԌԛԈԙԒԝԆ ԙԒԘԘԒԆԝԌԍԝԆԙԒ ԍԙԍԞԟԛԈԙԒԝԍ ԚԆѧԘԒԐԚԍԙѨԛԞԟԛԖԍ ѨԛԞԟԛԖԆԜԝԛԐԒԈԆԵԟٌ׃ىԜԛԜԝԒԟԛԖԠRyàX ԠѬԠԇԆԶ ԉԛԌԠ ԈѻѦҐׂׂ׀ԖׂڭԈԫԝԆԞԟԍԟԚԆׇׂ ôēĉąĒĒĠđēĔĕēĖēćĔēĖĊėčėĊĐĊĎĤĚėĝēĘ ôēćēĔĕēĖąđĘĜąĖėčĤĖĔēĒĖēĕĖėćąčĔēĖĊĞĊĒčĤēĆĕąĞąĎėĊĖġ ✆ [email protected] ÆÓÐÍÀË «ÄÅËÎÂÛÅ ÝÌÈÐÀÒÛ» / BUSINESS EMIRATES MAGAZINE ÀÂÃÓÑÒ – ÍÎßÁÐÜ 2020 – 88 – AUGUST – NOVEMBER 2020 .................................................................................................................................................................................................................................................................................................................. ÈÇÄÀÅÒÑß ÏÐÈ ÏÎÄÄÅÐÆÊÅ UNDER UMBRELLA ÐÎÑÑÈÉÑÊÎÃÎ ÑÎÂÅÒÀ OF RUSSIAN BUSINESS ÏÐÅÄÏÐÈÍÈÌÀÒÅËÅÉ Â ÎÀÝ COUNCIL IN THE UAE ÈÇÄÀÒÅËÜÑÊÈÉ ÄÎÌ «ÐÓÑÑÊÈÅ ÝÌÈÐÀÒÛ» / RUSSIAN EMIRATES PUBLISHING HOUSE Ãåíåðàëüíûé ìåíåäæåð / General Manager Ñåðãåé Òîêàðåâ / Serghey Tokarev / +971 (50) 788 6339 Ãëàâíûé ðåäàêòîð / Editor-in-Chief Íàòàëüÿ Ðåììåð / Natalia Remmer +971 (55) 348 30 35 Äèðåêòîð ïî ìàðêåòèíãó / Marketing Director Îëüãà Àäèãàìîâà / Olga Adigamova / +971 (50) 788 6338 Äèçàéí è âåðñòêà / Graphic Design Ìàðèíà ß÷ìåíåâà / Marina Iachmeneva Òåêñòû è ôîòîìàòåðèàëû / Texts & Photos Ãåëåíà Êðþêîâà / Helena Kryukovà Êîððåêòîð / Proof Reader Þëèÿ Íèêóëèíà / Yulia Nikulina Ðåêëàìà è ìàðêåòèíã / Advertising & Marketing Oëüãà Íåñòåðîâà / Olga Nesterova Äàðèÿ Êàùååâà-Ðàòêå / Dariya Kascheev-Rathke Àëëà Âàí Ýéê / Alla Van Eyck Òàòüÿíà Âèøíåâñêàÿ / Tatiana Vishnevskaya Ëîãèñòèêà / Logistics Ìóõàìåä Àñëàì / Muhammed Aslam Íà îáëîæêå / Front Cover Õàìèä Êåðàå÷àí, èñïîëíèòåëüíûé äèðåêòîð è ïàðòíåð-îñíîâàòåëü õîëäèíãà Àyana Holding / Hamid Kerayechian, CEO & Founding Partner of Ayana Holding Ôîòî ßêóáà Èñëàìîâà / Photo by Yakub Islamov BUSINESS EMIRATES is legally represented by almazmilawfirm.com, [email protected] .................................................................................................................................................................................................................................................................................................................. 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Èçäàòåëüñêèé äîì «Ðóññêèå Ýìèðàòû» | Russian Emirates Publishing House Áèçíåñ Áýé, Ñèíãë Áèçíåñ Òàóýð, 1105 / Ïî÷òîâûé ÿùèê 391551, Äóáàé, ÎÀÝ | Business Bay, Single Business Tower, 1105 / P.O.Box: 391551, Dubai, UAE Òåëåôîí/ Phone (ÎÀÝ): +971 (4) 388-46-99, Ôàêñ / Fax (ÎÀÝ): +971 (4) 388 47 99, e-mail: [email protected] businessemirates.ae 4 / AUGUST – NOVEMBER 2020 / BUSINESS EMIRATES Mazars- , международная интегрированная и независимая организация НАШИ УСЛУГИ: Аудит, заверение и отчетность Консультации по управлению рисками Финансовые консультации Бухгалтерский учет и аутсорсинг Консультации по налогам ОФИС В АБУ-ДАБИ ШТАБ-КВАРТИРА В ДУБАЕ TEL: +971 2 66 55 035 TEL: +971 4 357 3111 E-mail : [email protected] CONTENT AGENDA _____________________________________________ 10. ʜ˃ˊː˃˚ˈːːˑ˅˞ˌ˒ˑ˔ˑˎʝʏʬ˅ʟˑ˔˔ˋˋǤ| HE Dr Mohammed Ahmed Al Jaber was ratified as UAE Ambassador Extraordinary and Plenipotentiary to Russian Federation 10. ʝʏʬˋʐ˃˘˓ˈˌː˒ˑˇ˒ˋ˔˃ˎˋ˔ˑˆˎ˃˛ˈːˋˈ˔ ʗˊ˓˃ˋˎˈˏǤ| UAE, Israel, US and Bahrain signed Abraham Accord 38 MAIN TOPIC _____________________________________________ 14. Ǧˠˍˑːˑˏˋˍ˃Ǥ| Leveraging the Experience Economy EXPERT COVER STORY _____________________________________________ _____________________________________________ 44. ʑˎ˃ˇˈːˋˈˋː˅ˈ˔˕ˋ˙ˋˑːː˞ˏ˒ˑ˓˕˗ˈˎˈˏ 22. ʤ˃ˏˋˇʙˈ˓˃ˈ˚˃ːǣǼʖ˃ˇ˃˚˃˄ˋˊːˈ˔˃Ȃ˒ˈ˓ˈˏˈː˞ ˊ˃˓˖˄ˈˉˑˏǤ| Tips for smart investment with ˍˎ˖˚˛ˈˏ˖ǽǤ| Ayana Holding: A place where international portfolio changes are made 48. ˋːˇ˓ˑˏ˔˃ˏˑˊ˅˃ː˙˃Ǥ| The Reality of Imposter Syndrome 54. ʜˑ˅˞ˈ˕˓ˈːˇ˞˒ˑ˕˓ˈ˄ˎˈːˋˢǤ| Why marketing will never be the same after Covid-19 PERSON 58. ʓ˅ˑ˓ˈ˙˔˕ˑˏ˃˕ˑˎˑˆˋˋǤ| Micris: Dubai's _____________________________________________ Leading and Most Premier Dental Clinic 28. Ǽʗ˔ˎ˃ˏ˔ˍˑˈˑˍːˑǽʠ˄ˈ˓˄˃ːˍ˃Ǥ| Sberbank of 28 62. ˅˄ˑ˓˟˄ˈ˔ ǦͳͻǤ| An era of Russia to launch office in Abu Dhabiy pandemic challenges and disinfection solutions SPECIAL TOPIC PROPERTY _____________________________________________ DETAILS _____________________________________________ _____________________________________________ 36. ʞ˃˅ˋˎ˟ˑːʟˑ˔˔ˋˋː˃ Ǥ| Russian 32. IMEX ʓ˖˄˃ˌǣ˒ˑ˔ˎˈ˒˃ːˇˈˏˋˋ| producers and distributer are invited to Russian 64. ʜˑ˅ˈˌ˛ˋˌ˔ˏ˃˓˕˗ˑːˇˎˢ˅ˋˇˈˑ˄ˎˑˆˈ˓ˑ˅Ǥ| Real Estate Pavilion at Global Village HUAWEI Nova 7 5G _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 6 / AUGUST – NOVEMBER 2020 / BUSINESS EMIRATES 004-005___ ontent__ pr#87.indd 5 26.03.2020 13:27:39 ѴҍҐѶѳ҅ҌѺҊѿңѿѳѵҌ҈҆ѳҌѿѾѳҒѿң Ҋ҈ҒѺҋҋ҈ѵѹ҅ң҆ѳ҅҈Ѷ҈҉ٳѴѿѾ҇Ѻҋ ѿҋҊѺѹ҇ѺѶ҈ѴѿѾ҇Ѻҋѳѵ҈ѳҝ҇ѳѴѳѾѺ׏ҋ ґԭԩԕԹ ԪԩԧԩԲԷ ѵԔԧ ԬԩԩԭԖԛԭԬԭԖԩԖԔԭԷ ԨԔԦԩԗԩԖԩԧԮ ԟԔԤԩԨԩԚԔԭԛԦԷԬԭԖԮً ԧԹ ԪԩԚԗԩԭԩԖԠԦԠ ԪԫԩԗԫԔԧԧԮ Ԭ ԩԪԭԠԧԔԦԷԨԹԧ ԨԔԕԩԫԩԧ ԨԛԩԕԱԩԚԠԧԹԱ ԰ԮԨԤԳԠԡ٫IǣȸɀɎ XÁ0«¨ًԤԩԭԩԫԔՄԫԔԟԫԔԕԩԭԔԨԔԨԔԟԨԔԤԩԧԩԡԧԨԩԗԠԧ׏ҋԖ 20+ ՂԷՉԲXÁ ԪԩԦԨԩԧԬԩԩԭԖԛԭԬԭԖԠԠԬԟԔԤԩԨԩԚԔԭԛԦԷԬԭԖԩԧ҈ѳҝِ ѿԨԭԛԫ԰ԛԡԬԠԭԛԱԪԩԚԚԛԫԞԤԔԖ҈ѳҝԨԔԫԮԬԬԤԩԧԠԔԨԗԦԠԡԬԤԩԧՄԟԹԤԔԱِ ŚžŬŹŴŧŲŵŪŧŴŧūŵŨŧũŲŬŴŴźƅŸŹŵůųŵŸŹƃũ őŧūŷŵũƂŰźžŬŹůŷŧŸžŬŹŮŧŷŧŨŵŹŴŵŰŶŲŧŹƂ ŶŵŲŴŵųŸŵŵŹũŬŹŸŹũůůŴŧŲŵŪŵũŵųźŮŧűŵŴŵūŧŹŬŲƃŸŹũź ŵŹŶźŸűŴƂżŨŵŲƃŴůžŴƂżũŶŵŲŴŵųŸŵŵŹũŬŹŸŹũůů ŕŇŤ9$7ů)$)ŻŧŰŲŻŵŷųůŷźƅŹŸƆũŵūůŴűŲůű ŸŮŧűŵŴŵūŧŹŬŲƃŸŹũŵųŕŇŤ /DERXUODZ ŇũŹŵųŧŹůžŬŸűŵŬŮŧŶŵŲŴŬŴůŬūŬűŲŧŷŧŽůůŶŵŔŋŘ ŚžŬŹūŬŨůŹŵŷŸűŵŰůűŷŬūůŹŵŷŸűŵŰŮŧūŵŲŭŬŴŴŵŸŹů ũŸŵŵŹũŬŹŸŹũůůŸŻŵŷųŧŹŵųŕŇŤ ŚžŬŹŵŶŬŷŧŽůŰűŵųůŸŸůŵŴŴŵŰŹŵŷŪŵũŲů ŚžŬŹŮŧŶŧŸŵũſŹŷůżűŵūůŷŵũŧŴůŬżŧŷŧűŹŬŷůŸŹůűů őŧŸŸŵũƂŬůŨŧŴűŵũŸűůŬŵŶŬŷŧŽůů ŸŬŷůŰŴƂŬŴŵųŬŷŧŸŷŵűůŪŵūŴŵŸŹůůŹū ŗŧŸžŬŹŸŬŨŬŸŹŵůųŵŸŹůŶŷŵŬűŹŧ ŚžŬŹƄűŸŶŵŷŹŧůůųŶŵŷŹŧũŹŵųžůŸŲŬUHYHUVH FKDUJHųŬżŧŴůŮų ŚžŬŹŵŸŴŵũŴƂżŸŷŬūŸŹũ ŚžŬŹŶŵŴŬŸűŵŲƃűůųŵŷŪŧŴůŮŧŽůƆųůŸűŲŧūŧų œźŲƃŹůũŧŲƅŹŴƂŰźžŬŹ ŚŶŷŧũŲŬŴůŬźŸŲŵũůƆųůŵŶŲŧŹƂůźžŬŹ3'&žŬűŵũ ŘŵŵŹũŬŹŸŹũůŬœŘśŕ ɀȒǔɎɯƏȸƺِƏƺٮ׎׏ ɯɯɯِƏƬƬȒɖȇɎǣȇǕחהחבגג׏וחڷ 004-005___ ontent__ pr#87.indd 5 26.03.2020 13:27:39 ÍÀØÈ ˠˍ˔˒ˈ˓˕˞ ʠʏʚʔʤʏʚʏʟʝʢʓ ʏʚʔʙʠʏʜʓʟʙʏʟʏʐʔʡ ʛʏʙʠʗʛʠʗʛʝʜʝʑ ʓǧʟʏʧʟʏʣʏʚʗʛʏʤʏʡ ʞ˓ˈˇ˔ˈˇ˃˕ˈˎ˟ʟˑ˔˔ˋˌ˔ˍˑˆˑ ʑˎ˃ˇˈˎˈ˙ˋˆˈːˈ˓˃ˎ˟ː˞ˌ ʙǤˡǤːǤǡ˓˖ˍˑ˅ˑˇˋ˕ˈˎ˟ ʟ˖ˍˑ˅ˑˇˋ˕ˈˎ˟ː˃˒˓˃˅ˎˈːˋˢ ʠˑ˅ˈ˕˃˒˓ˈˇ˒˓ˋːˋˏ˃˕ˈˎˈˌ˅ ˇˋ˓ˈˍ˕ˑ˓ ː˃ˎˑˆˑ˅ˑˌ˒˓˃ˍ˕ˋˍˋˍˑˏ˒˃ːˋˋ ˋ˔˔ˎˈˇˑ˅˃ːˋˢ˓˞ːˍˑ˅ˍˑ˓˒ˑ˓˃- ʝʏʬȋʟʠʞȌ Ǽʓˡ˅ˈ˓ː˖˃ʚˋˆ˃ˎǽ ˙ˋˋ ʏʜʜʏʒʝʚʝʑʏʥʙʏʮ ʏʜʜʏʗʞʏʡʝʑʏ ʟʢʠʡʏʛʑʏʤʗʡʝʑ