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Visit us at www.newtec.eu BELGIUM – USA – SINGAPORE – DUBAI – CHINA – BRAZIL BROADCAST GOVERNMENT AND DEFENCE IP TRUNKING BUSINESS AND CONSUMER VSAT All articles are available for download at www.connect-world.com CONTENTS Cloud opportunities Improving business fluidity with the Cloud 5 by Andrew Dobbins, Verizon’s vice president of Asia-Pacific 5 7 10 12 From video-communication to machine-to-machine - Cloud turns to business 7 by Karim Taga, managing partner and global practice leader, TIME, Arthur D. Little Enterprise adoption of Cloud computing: The next five years for IT 10 15 17 19 22 by Bernard Golden, CEO, HyperStratus Shore to shore: IT, the fifth utility 12 by Jim Fagan, VP and managing director, Rackspace Asia-Pacific Cloud security 24 26 29 31 Spear phishing in the Cloud 15 by GOH Hock Beng, vice president, Channel Sales Asia, TrustSphere Who Owns Security In The Cloud? 17 by Jim Reavis, founder and executive director, Cloud security Alliance; and Dave 33 36 39 42 Asprey, vice president of Cloud security, Trend Micro Data breach and risk in the Cloud - the legal response 19 by Thomas J. Shaw, Esq, attorney at law, and CEO, CloudRisk Asia Pragmatic tradeoffs in enterprise adoption of public Cloud 22 44 46 by Dr Steve Hodgkinson, research director - public sector, Ovum Australia and New Zealand Special Cloud applications Asia: leaders in technology adoption 24 by Matthew Tonkin, area vice president, Asia-Pacific, Sybase 365 Connections Social care in the Cloud 26 From the Editor’s desk 2 by Dennis Juul Poulsen, CEO, Tweakker by Rebecca Copeland Online video monetisation made simple 29 Imprint 2 by Dennis Rose, vice president, APAC, Brightcove Advertorial The benefits of using Cloud computing in VoIP 31; ALOE Systems 3 Cloud services: a minor technological advancement, a revolution for VoIP wholesale business Advertisements by Konstantin Nikashov, CEO, ALOE SystemsCorporation Newtec IFC DragonWave 4 Cloud implementation CommunicAsia 9 Head for the Cloud - see the reality 33 by Alastair McAulay, IT expert, PA Consulting Group ITU World 2012 14 SMAU Expocomm 21 Cloudonomics: achieving cost-efficiency and agility through Futurecom 28 Broadband World Forum hybridization 36 35 by Raj Dutt, senior vice president of technology, Internap IBC 38 Connect-World 41 Open Cloud for open business 39 O3B Networks IBC by Dirk-Peter van Leeuwen, vice president & general manager, Red Hat, Asia-Pacific Ericsson OBC Building the right Cloud for your business 42 by Chip Salyards, vice president Asia-Pacific, BMC Software Federating interworking Clouds Opening up the federated Cloud in Asia 44 by Ditlev Bredahl, CEO, OnApp Examining the Asia Cloud 46 by Samuel Lee, president, Equinix Asia-Pacific CONNECTIONS Connections It is time to get our heads out of the Clearly, security versus convenience is a question of trade-offs and hype Cloud and examine the reality. balances, which the IT department needs to define in their new In this edition, we look at Cloud role in the Cloud-era. In fact, free from the cumbersome in-house opportunities and applications, Cloud infrastructure management, the world of IT is promising to blossom, implementation issues, Cloud value exploiting the new possibilities opened up by the Cloud accessibility, chain and business models and we even the richness of components and the speed to launch services. dream future blue-sky Cloud offerings... The idea of the hosted services is not Cloud seems to offer something for everybody. IT global players, new and the technology is already there, Telcos, wholesale service providers, application integrators and but somehow everything has come OTT startups - they all see opportunities for new business. In the together now: smarter devices, faster APAC region, local Cloud providers are now emerging. They need fixed and mobile pipes, easier mobility, to collaborate in order to match the global coverage and the range of global business and most of all - users’ offerings of the IT giants. This is achieved by the federation of smaller determination to communicate Internet-style at Internet-speed. Cloud providers that pool together ‘ideal’ headroom capacity to facilitate global reach, thus forming a viable alternative. The consumer in us all is already ‘spoilt’ by ready Internet services wherever we are. Now the enterprise is set to succumb. IT departments These Cloud connectivity solutions are generally described as IaaS usually resist this loss of control, but they must act before business lines (Infrastructure as a Service), and they leverage the existing infrastructure simply bypass them and go to the public Cloud anyway. It is better for the of service providers and network carriers. There is also a whole range of IT departments to investigate the real requirements, wisely select Cloud SaaS (Software as a Service) spawned by the Cloud, offering on-tap open partners and carefully assess what can benefit from the open Cloud and software applications or carefully crafted, fully integrated, multi-tenanted what should remain protected within the private domain. For this to work packages of functionality that most enterprises want to have, at a lower efficiently, hybrid solutions are now proposed that enable internal systems cost than can be achieved in-house. The Cloud is enticing in its elastic to operate alongside applications on the public Cloud. This provides capacity, ubiquity and resilience through distributed architecture. In this better utilisation of existing assets and a smoother transition. edition, you can read about offered Cloud IPX, Cloud CRM and self-care, mCommerce assistance, video advertising via Cloud delivery and even Much of the enterprise resistance to the public Cloud is to do with security. Cloud-based VoIP softswitch. Some argue that the risks of Clouds are exaggerated, and can be mitigated by choosing a trustworthy provider who will not jeopardise its reputation Best of all, analysts expect that Cloud will not just be a delivery with bad service. They also argue that the main risks, such as fraud and DoS mechanism for cheaper Internet applications on multiple devices, but a attacks, exist anyway, and what is needed is implementation of adequate vehicle for innovative services that were not practical before, not cost- security measures, whether the perimeter is within the enterprise or on the effective before or simply not conceived of before. Cloud platform. Cloud providers need to respond to these requirements. Enterprises need greater visibility of who is accessing its data and need to improve authentication control. Data must be fully secure when it is encrypted ‘at rest’ as well as ‘in motion’. If security breaches do occur, the enterprise must be prepared to comply with notification rules and regulations. Rebecca Copeland, However, the levels of security should match the type of activity and the Editor, sensitivity of the data, at the discretion of the IT management. Connect-World [email protected] Editor-in-Chief: Fredric J. Morris [email protected] Publisher: David Nunes [email protected] Editorial Department: [email protected] Production Department: [email protected] Connect-World is published under licence by INFOCOMMS MEDIA LTD Sales Department: [email protected] email: [email protected] Administration Department: [email protected] URL: www.connect-world.com All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means elec- tronical, mechanical, photocopying, recording or otherwise, without prior permission from the publishers. The content of this publication is-based on best knowledge and information available at the time of publication. No responsibility for any injury, death, loss, damage or delay, however caused, resulting from the use of the material can be accepted by the publishers or others associated with its preparation. The publishers neither accept responsibility for, nor necessarily agree with, the views expressed by contributors. ISSN 1462-2939 2 n Asia-Pacific II 2012 ALOE Systems Profit Protection and Security for Wholesale VoIP Carriers The VoIP wholesale market is developing fast and has expanded in independent, carriers can benefit from renting the switch to size greatly over the last years. ALOE Systems is a VoIP network other providers. For start-ups, MVTS II is a cost-effective way software vendor that has been in the market for over 10 years. How to enter the VoIP wholesale market is ALOE Systems different from other vendors? The company has • Route quality control - if route quality falls below a certain rich experience of customizing products to meet the needs of a point, the route can be blocked and reconfigured to guarantee particular carrier; however, the key advantage of ALOE Systems is SLA parameters to end clients the company’s unique know-how - Profit Protection. With this feature • Distributed modular architecture of the system allows easy carriers can route traffic literally in any way they want, assuring set scalability of the system and its overall flexibility along with profit margins. high levels of fault tolerance and network redundancy • Integrated prepaid/postpaid billing helps the carriers manage MVTS II is a four-in-one platform for running VoIP wholesale finances more efficiently business, combining switching, routing, billing, and border-control functionality.