Building a Successful Social Venture Eric D. Carlson & James L. Koch Preface Paul Locatelli, S. J. September 16, 1938 – July 12, 2010 This book is dedicated to Father Paul J. Locatelli, the 27th President of Santa Clara University and the ǣTUV5GETGVCT[QH*KIJGT'FWECVKQPQHVJG5QEKGV[QH,GUWUƵCPGVYQTMQHKPUVKVWVKQPUCTQWPFVJG YQTNF2CWNGPEQWTCIGFSWGUVKQPUVJCVQRGPKPVQCUGCTEJHQTITGCVGTRWTRQUGKPNKHGCPFCVJKTUVHQTLWUVKEG 6JTQWIJQWVJKU[GCTUCU2TGUKFGPVQH5CPVC%NCTCJGUQWIJVVQDTKFIGVJGUGEWNCTCPFVJGUCETGFƵ VJGKPPQXCVKQPFTKXGPGVJQUQH5KNKEQP8CNNG[YKVJVJGVTCFKVKQPUQH,GUWKVGFWECVKQPC%CVJQNKETGNKIKQWU QTFGTHQWPFGFJCNHCOKNNGPPKWOCIQ*GKPURKTGFVJGYQTMQHEGPVGTUQHFKUVKPEVKQPKP,GUWKVGFWECVKQP CRRNKGFGVJKEUCPFVGEJPQNQI[CPFUQEKGV[CPFVJTQWIJVJGUGGǢQTVUJGUQWIJVVQKPVGITCVGEQORGVGPEG conscience, and compassion as the foundations for transformative education. As President of Santa %NCTC7PKXGTUKV[JGETGCVGFCPGPXKTQPOGPVKPYJKEJVJGYQTMFGUETKDGFKPVJKUDQQMEQWNFǤQWTKUJ Copyright © 2017 Eric D. Carlson and James L. Koch. Do not copy or reproduce without written permission. 1 Preface Building a Successful Social Venture A Guide for Social Entrepreneurs Eric D. Carlson James L. Koch Preface In Chapter 2 of his book, Creating a World Without Poverty (Perseus Book Group, 2007), /WJCOOGF;WPWUFGǣPGUCUQEKCNXGPVWTGCUCPGPVGTRTKUGVJCVƹETGCVGUIQQFUCPFUGTXKEGU VJCVRTQFWEGUQEKCNDGPGǣVUƺYJGTGCP[ECUJƹUWTRNWUIGPGTCVGFKUTGKPXGUVGFKPVJGDWUKPGUUƺ *GCNUQCTIWGUVJCVCUQEKCNDWUKPGUUUJQWNFQRGTCVGNKMGCRTQǣVOCMKPIDWUKPGUUYKVJRQUK- VKXGECUJǤQY KPEQOGITGCVGTVJCPGZRGPUGU CPFTCVJGTVJCPQǢGTKPIGSWKV[VQKVUKPXGUVQTU KVUJQWNFTGVWTPCP[KPXGUVGFHWPFU KPXGUVOGPVECRKVCN VQKVUKPXGUVQTU KPCPCOQWPVRQUUKDN[ \GTQCITGGFVQD[VJGKPXGUVQTU 6JWUCUQEKCNDWUKPGUUEQWNFDGCHQTRTQǣVQTCPQPRTQǣV QTICPK\CVKQPHTQOCNGICN QTVCZ RQKPVQHXKGYDWVYQWNFJCXGCƹUQEKCNKORCEVƺOKUUKQPCPF YQWNFTGKPXGUVCNNQRGTCVKPIUWTRNWUKPVJGDWUKPGUU CHVGTTGRC[KPIVJGQTKIKPCNKPXGUVQTUCP CITGGFWRQPCOQWPV ;WPWUEKVGU$KNN&TC[VQPQH#UJQMCCUFGǣPKPICUQEKCNGPVTGRTGPGWT CUƹQPGYJQCRRNKGUETGCVKXGKPPQXCVKXGVJKPMKPIVQCRTGXKQWUN[KPVTCEVCDNGUQEKCNRTQDNGOƺ ;WPWUCNUQRQUKVUVJCVCUQEKCNXGPVWTGKUCHQTOQHUQEKCNGPVTGRTGPGWTUJKR*GCTIWGUJQY- GXGTVJCVKVKUCPGYECVGIQT[QHDWUKPGUUITQWPFGFKPCHQEWUQPUQEKCNKORCEVVJCVTGRTGUGPVU CPCNVGTPCVKXGTCVKQPCNKV[VQVJGRTKXCVGYGCNVJOCZKOK\KPINQIKEQHECRKVCNKUO+PCUGPUGC UQEKCNXGPVWTGVTWN[UGGMUVQETGCVGCƹXKTVWQWUƺE[ENGƵVJGITGCVGTVJGUWTRNWUIGPGTCVGFVJG ITGCVGTVJGDGPGǣVVQUQEKGV[+VUJQWNFDGPQVGFVJCVKPTGEGPV[GCTUUQOGXGPVWTGUYKVJ UQEKCNOKUUKQPUJCXGOQFKǣGFVJGRTQǣVTGKPXGUVOGPVUVTCVGI[VQKPEQTRQTCVGRTQǣVUJCTKPI UVTCVGIKGUKPQTFGTVQCVVTCEVGSWKV[KPXGUVOGPVU #EEGRVKPIVJGRTGOKUGVJCVUQEKCNXGPVWTGUYGTGGUUGPVKCNN[DWUKPGUUGUYKVJUQEKCNOKUUKQPU CPFRTQǣVTGKPXGUVOGPVǣPCPEKCNIQCNUVJG)NQDCN5QEKCN$GPGǣV+PEWDCVQT )5$+Lj CV5CP- VC%NCTC7PKXGTUKV[YCUHQWPFGFVQJGNRUQEKCNGPVTGRTGPGWTUNGCTPVQOCPCIGVJGKTXGPVWTGU KPCYC[VJCVYQWNFKORTQXGǣPCPEKCNUWUVCKPCDKNKV[CPFVJGUECNCDKNKV[QHKORCEV(TQO VJTQWIJVJGCWVJQTUYGTGRCTVQHVJGNGCFGTUJKRITQWRYJKEJCUUKUVGFOQTGVJCP UQEKCNGPVTGRTGPGWTUKPFGXGNQRKPIUVTCVGIKECPFQRGTCVKPIRNCPUHQTVJGKTUQEKCNXGPVWTGU VJTQWIJVJG)5$+6JG)5$+NGCFGTUJKRITQWRCPFGZGEWVKXGOGPVQTUKPVJKURGTKQFJCFQXGT [GCTUKPEQODKPGFGZGEWVKXGGZRGTKGPEGKPVJGRWDNKECPFRTKXCVGUGEVQTU/GPVQTUYGTG ECTGHWNN[UGNGEVGFDCUGFQPVJGFGRVJQHTGNGXCPVUVCTVWRCPFIGPGTCNOCPCIGOGPVGZRGTKGPEG CNQPIYKVJǣPCPEKCNCPFOCTMGVKPICEWOGPCUYGNNCUCUGPUKVKXKV[VQKPVCPIKDNGSWCNKVKGUUWEJ CUƹVJGKTCDKNKV[VQNKUVGPYKVJJWOKNKV[ƺVQVJGPGGFUQHVJGRQQTKPFKXGTUGEWNVWTCNCPFGEQ- PQOKEUGVVKPIU5QEKCNGPVTGRTGPGWTUYGTGUGNGEVGFHTQOCPCRRNKECVKQPRTQEGUUEQPUKUVKPIQH UWDOKVVKPICXCNWGRTQRQUKVKQPCVCTIGVOCTMGVUVCVGOGPVCPFCDWUKPGUUOQFGNFGUETKRVKQP &WTKPIVJGKPKVKCN[GCTRGTKQFQHKVUGZKUVGPEGQXGTQTICPK\CVKQPUUWDOKVVGFVJGUG Copyright © 2017 Eric D. 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