INFORMATION PERCEPT SPORT Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, is India’s primary Sports Marketing and Management agency. Founded in 1995, Percept Sport has managed a wide array of sports events & properties across the globe including Cricket, Football, Soccer, Tennis, Boxing, Wrestling, Baseball, Cycling and Golf to emerge as India’s leading Sports Marketing & Management agency. Key services offered by Percept Sport encompass sponsorship management, athlete management, licensing & merchandising, sports consultancy, and the management & execution of sports based events. Over the past 16 years Percept Sport has created and marketed a multitude of innovative 360-degree sporting events and experiences to brands and consumers alike. Some of the successful and momentous sports concepts, events and properties conceptualized and executed by Percept Sport include: • Sahara sponsorship of the Indian Cricket Team • ‘Good Luck India’ Cricket match – ’83 World Cup winning team led by Kapil Dev v/s ‘99 World Cup team led by Mohammad Azharuddin • ‘Kargil Benefit Soccer Match’ – Aamir Khan’s team v/s Sachin Tendulkar’s team • ‘Toronto Sahara Cup Cricket Tournament’ – held between India and Pakistan in Canada • ‘LG Cricket First’ • ‘Pune International Marathon’ • ‘F1 Power Boat’ – India’s very first powerboat championship contest • ‘BSA Cycle Race’ – with participants from across 15 countries • ‘Million Dollar Arm’ – introducing the concept of Baseball in India via multi-city events and contests • ‘Sahara India Sports Awards’ – felicitating sports talent across India • ‘Airtel One India Challenge’ – India’s biggest car rally connecting 23 cities from Kanyakumari to Kashmir • ‘5 th Commonwealth Boxing Championship 2010’ – 100 Boxers from over 14 countries vied for the championship title • ‘Parx Super Car Show’ – a parade of super luxury cars on the streets of Mumbai & Delhi Prominent Sport Intellectual Properties managed by Percept Sport include: • ‘Goa Super Sixes’ – India’s first premium Corporate Annual Cricket Tournament • ‘Fight Night’ – India’s first ever indoor exhibition boxing bouts between top Indian and international boxers • ‘Champions of the World’ – a unique platform that brings together the most celebrated super icons in the arena of Sports including the 6 World Cup winning Captains ahead of the 2011 Cricket World Cup • ‘Go for Gold’ – the very first nationwide movement to build support for and wish the Indian Olympic Squad success for Olympics 2012. • ‘World Gaming Festival’ – a skill based tournament held at Casino Royale, India’s largest live gaming casino vessel in Goa, India Percept Sport Corporate Office P2, Level 2, Raghuvanshi Estate, Lower Parel, Mumbai - 400 013. INDIA. Tel: +91-22-30448618 1 INFORMATION Media Contacts Mr. Sanjay Shukla, COO, Percept One Tel: +91-22-30448618 / +91-11-39998405 Ph: +91-9810315432 Email: [email protected] Corporate Communications Department, Percept Limited Ms. Sangeeta Chacko, Head-Corporate Communications, Percept Limited Ph: +91 22 30448400 Email: [email protected] For more information, please visit www.pdmindia.com About Percept Limited Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 800 people and 45 offices in India and the Middle East and a capitalized billings of INR 28.15 billion (FY’15). Percept companies construct tailor-made content, assets and solutions that deliver in both local and international markets and services millions of clients and consumers across the globe. Percept operates in 3 core business domains: Marketing Communication Services – this encompasses 3 verticals: o Creative Services – Advertising, Brand Marketing Consultancy & Communications, Corporate Identity, Strategy, Creative, Design & Packaging, and Integrated Marketing Communication Consultancy services o Media Services – Media Planning & Buying; Out-of-Home Media; Retail Media; Rural Media; and Digital Media o Other Marcom Services – Experiential Marketing; Sports Management & Marketing; Incentives, Conferences & Exhibitions Management; Event Management & Marketing; Celebrity Endorsements & Talent Management; Entertainment Branding & Marketing; Branded Entertainment; Brand Activations & Promotions; Public & Media Relations, and Social Media Marketing Assets – this comprises 2 verticals: o Filmed Content – Ad Films; Television and Movie Content Production, Aggregation, Distribution & Marketing o Non Film Intellectual Properties – Intellectual Properties in the Live Entertainment, Sports, Fashion, Digital and Media domain 2 INFORMATION Digital – this spans the New Media domain: o Digital & Mobile VAS – Intellectual Properties in the Digital Media and Mobile Value Added Services domain, Digital Content delivery and Distribution For more information, please visit www.perceptindia.in January 2016 3 .