Investor Presentation

Investor Presentation

Investor Presentation September - October 2010 TF1 GROUP Pay TV Advertising Diversification Audiovisual Broadcasting Free Channels Production (()France) adggyency & Internet rights international 2 Source: Médiamétrie Over 4 year olds 100% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% 21% Jan-01 23% Jan-02 25% Jan-03 26% Jan-04 28% Jan-05 maturity reaches Multi-channel offer 33% Jan-06 39% Jan-07 45% Apr-07 MULTI-SHARE SHARE 51% July-07 55% Oct-07 60% Jan-08 65% Apr-08 70% July-08 74% End of switch February 2010: by region since switch-off Terrestrial Oct-08 - June 2010:Brittany -la Loire Pays de 2010: May - -Alsace February 2010: March March 2010: Lower Normandy 78% Jan-09 of 2010: switch 82% Apr-09 Lower 85% - July-09 off: November 2011 86% Normandy November Oct-09 88% Jan-10 91% Apr-10 2011 93% July-10 3 TF1, an European leader Audience share (in %) of leading European channels Gap between each leader on their own national territories in 2010 and its challenger Leader TF1 24.6% 828.2 pts Challenger France 2 16.4% Leader BBC 1 20.8% 4.4 pts Challenger ITV1 16.9% Leader Das 1 13.8% 0.6 pt Chall enger ZDF 13. 2% Leader TVE1 16.6% 1.4 pt Challenger TlTele 5 14. 9% Leader Rai 1 21.3% 1.8 pt Challenger Canale 5 19. 5% SOURCE : Médiamétrie – 2010, 4 years and over + / Eurodata TV Médiamétrie – 2010, 4 years and over (January/August) / Eurodata TV – Relevant Partners , individuals. (January/July for UK, Germany, Spain & January/June for Italy) 4 Key figures in first-half 2010 of the top 50 audience ratings market share, individuals share, women<50 million TV viewers on prime-time Prime-time programmes: 54 with more than 8 million TV viewers 18 with more than 9 million TV viewers 6 with more than 10 million TV viewers of leading evenings, individuals* * Leading evenings for entire TF1 prime time Source: Médiamétrie – Médiamat – Jan.–Aug. 2010 5 TF1, 1st French TV Channel (on individuals – 4 years and +) Audience share 4 years and + (in %) Change. vs Jan.–Aug. 2009 -6%-2% -11%-3% - 4% -4% + 32% Jan. - Aug. 2009 Jan. - Aug. 2010 24,6 26,3 19, 2 16,4 16,8 12,3 14,5 10, 8 10, 4 12,8 12,1 10,8 2,9 3,0 TF1 F2 F3 C+ M6Whole Ch. Pay. paying Whole Ch. TNT DTT channels channels SOURCE : Médiamétrie – Médiamat – Jan.–Aug. 2010 6 TF1, 1st French TV Channel (on advertising target) Audience share on Women below 50 (in %) Change. vs Jan.–Aug. 2009 - 6%-5% - 10%-7% - 5% + 1% + 30% 28, 1 29,9 Jan. - Aug. 2009 Jan. - Aug. 2010 20,6 16,4 17,3 15,8 12,2 11,8 12,9 11,7 6,2 6,9 2,5 2,7 TF1 F2 F3 C+ M6Whole Ch. Pay. paying Whole Ch. TNT DTT channels channels SOURCE : Médiamétrie – Médiamat – Jan.–Aug. 2010 7 TF1 makes progress in prime-time in 2010 Prime-time TV viewers (in million) Change. vs Jan.–Aug. 2009 +0,1m -0,1m -0,1m -0,1m -0,1m +1,1m 6,2 m Jan. - Aug. 2009 Jan. - Aug. 2010 6,2 m 4,2 m 3,5 m 363,6 m 3,0 m 2,6 m 3,3 m 3,1 m 2,8 m 2,2 m 2,2 m TF1 F2 F3 M6Whole Ch. Pay. paying Ch.Whole TNT DTT channels channels Prime time : 8.45 pm - 10.30 pm SOURCE : Médiamétrie – Médiamat – Jan.–Aug. 2010 8 Improved performance in 7pm – 1am slot TF1 audience share 4 years and over Women <50< 50 + 2.8 pts +3.8 pts 31.9% 24. 6% 27. 4% 28. 1% Whole day 7pm - 1am Whole day 7pm - 1am + 8.2 pts + 12.2 pts + 11.7 pts + 13.5 pts vs challenger vs challenger SOURCE : Médiamétrie – Médiamat – Jan.–Aug. 2010 9 An investment in DTT to strengthen on our core business 3.2 National audience share (in %) 2.9 2.2 Jan. – Aug. 2010 1.9 1.9 1.6 1.5 0.8 101.0 4 years and + 0.7 Direct 8 W9 TMC NT1 NRJ12 F4 BFM TV I.Télé Virgin 17 Gulli 3.9 3.5 Women < 50 2.5 2.2 1.7 1.7 1.4 1.3 0.7 0.5 Direct 8 W9 TMC NT1 NRJ12 F4 BFM TV I.Télé Virgin 17 Gulli Jan.- June Jan.- June OUR COMMITMENTS ‣ FACILITATE RIGHTS CIRCULATION IN THE MARKET & ‣ LIMIT REPEATS WITHIN THE GROUP CHANNELS WITH ‣ NO CROSS-PROMOTION FOR TMC AND NT1 ON TF1 WELL-DEFINED EDITORIAL IDENTITY ‣ SEPARATE ADVERTISING DEPARTMENTS 2 ADVERTISING DEPARTMENTS TO + APPOINTMENT OF AN INDEPENDENT REPRESENTATIVE SATISFY A BROAD CUSTOMER PANEL SOURCE : Médiamétrie – Médiamat – Jan. – Aug. 2010 10 Television number-one media investment in 2010 January-June 2010 - Pick-up in gross multimedia investment with strong contribution from TV - DTT investments as dynamic as ever +17.3% +7.5% 3,821 TV 3,633 Historical channels: +13.3% € million DTT: +38.4% Free-to-aiTVir TV: +18. 6% CabSat: +6.1% +11.5% na* 1,890 +9.6% 1,550 1,379 +10.1% 86 Market share 30.9% 29.4% 15.3% 12.5% 11.2% 0.7% SOURCE : Kantar Média - gross data - *Difference with 2009 cannot be measured due to change in method in 2010 11 Only TF1 can offer this much power Janv-Avril 2010 – Fem RDA < 50 ans With 33 million TV viewers every day, TF1 remains the only mass media a vital advertising criterion in a fragmented audiovisual sector Breakdown of ad slots by audience type. 4% 1% Women<50 2% 7% First-half 2010 7% 23% 25% 37% 83% 93% 33% 77% + 6pts +2+ 2p tts vs 2009 60% vs 2009 3% 31% 10% 2% 2% TF1 DELIVERS MORE THAN 90% OF THE POWERFUL AD SLOTS, UP 6 PTS ON 2009 Source: Médiamétrie – year-to-date 4-plus audience,H1 2010 vs 2009 – Mediaplanning files March-April 2010 – Kantar Média – CT/GRP for Women<50 12 : number-one multi-platform division RADIO CLOSENESS / TRAFFIC EMERGENCE POWER EMERGENCE EVENTS-BASED … LES IndÉpendAnts: leading advertising ENTERTAINMENT offer for 25-49 yrS oldsClose to 8 million listeners a day DIGITAL MOBILE REEL LIFE ADVERTISING THEME WEB LIFE ADVERTISING AFFINITY / CLOSENESS / ONE TO ONE / TARGETING INTERACTIVITY INTERACTIVITY AD-SLOTS INSERTS UNIFYING GENERAL-INTEREST ENTERTAINMENT NEWS MÉDIA BRANDS RICH SPONSORING .fr .fr PRODUCT PLACEMENT TV INTERACTIVE MEN / AB+ WOMEN / YOUTH MY TF1 SPORT WOMEN OPERATOR PORTALS YOUTH SEGMENTATING TF1 CONSO .fr TF1 Pub: no. 3 mobile advertising entity in YOUTHSSE fast-growth market (+30% vs 2009) CHILDREN / MOTHERS AB+ TF1.fr: Highly attractive Channels at TF1 Advertising agency : close to video-based advertising 13 million individuals exposed in one weekTV Breizh, 1st pay TV channel among W<50 SOURCE : Médiamétrie 126,000 Radio – Apr-June 2010 – Monday-Friday – 5 am to midnight – Target:13 yrs olds + Médiamat’Thématik, 2010 Mar 01 – june 20 - Mobile: H1 2010 vs 2009 based on 5 responding ad entities 13 2 new free-to-air channels: TMC and NT1 3.7% audience share in August 2010 for the 4-plus 1.6 % audience share in August 2010 for the 4-plus demographic demographic 3.9% audience share in August 2010 for housewives 1.5% audience share in August 2010 for housewives under 50 in charge of household spending under 50 in charge of household spending 2009 sales = €25 million Au dience record: 1.7 million (January 2010) 2009 operating profit = €0 million 2009 sales = €65 million 2009 operating profit = €15. 5 million RECONFIGURING OUR FREE-TO-AIR CHANNELS SOURCE : Médiamétrie – Médiamat 14 Review of 2010 FIFA World Cup Strong audience ratings all-round: Success of Group sites: - 15.2 m for France-Mexico at 8 pm - 10 m videos watched on dedicated site - 8.4 m for France-South Africa at 4 pm - 4.7 m on average for “Le Mag” World Cup - 31 m unique visitors show - 250,000 iPhone app downloaded Overall: 40% of over 4 yr olds and 7.1 m of TV viewers on 27 matches - 334,000 bets on EurosportBET and 39% of over 4 yr olds and 8.9 m for prime-time 40,000 registered users matches 9 matches with more than 8 m TV viewers Globally positive event for the Group in terms of sales: €120 m in rights: • Gross advertising sales from matches for TF1 • €33 m sold to France Télévisions and channel: €75 m (excl. sponsorship) Canal + - 98% fill rate • €17 m of provisions for capital losses • Additional sales: in 2009 - Ads before and after the World Cup • optimised production costs - On Eurosport and the web Result: optimised rights 15 Eurosport’s outstanding geographical expansion Broadcast IN EUROPE the biggest events Export OUTSIDE EUROPE European sport live (TV, news, Internet) and its major events (TV, news, Internet) ASIA -PACIFIC EUROPE 5 M hhldhouseholds 4 m hhldhouseholds 120 m households 45 m households 2 languages ‐ 18 countries 10 m households 1 m households 6 m households 2 languages ‐ 5 m Unique visitors (May 10) 20 languages ‐ 59 countries 15 languages ‐ 46 countries 9 languages ‐ 12 m unique visitors (May 10) AFRICA LhLaunch pldlanned in Lusophone Africa in early 2011 REST OF WORLD 2 languages ‐ 2.5 m unique visitors (May 10) 16 Initiatives at all subsidiaries in all sectors Innovative websites Redesign of WAT.TV, coupe-du-monde.tf1.fr, tf1.fr/jeux/ Successful cinema releases Camping 2, Adèle Blanc Sec, Les Invités de mon Père Major initiatives taken at TF1 Publicité TF1 Conso ..

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